All about Social Media Marketing tools and training

Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant business decisions. Click here to see our full disclaimer. Facebook Ads has CHANGED NOW?! (Watch BEFORE You Spend on Facebook Ads)
Some groups require that posts be approved by admins before being published for the group to see. In certain groups– especially those where controversy may happen frequently– this is a necessity, but if your group is large and active, it can also be an enormous time drain on admins. Being able to pre-approve posts from selected, well-trusted members will save you a ton of time and keep your moderation where you’re needed most.
Let’s use one of my favorite Italian restaurant in Ekkamai, called La Tana. The marketing goal for this restaurant was to increase patronage during lunchtime (between 11-2pm). FB ads are perfect for restaurants. Because, let’s face it, everyone on Facebook likes to eat. When targeting your audience, you want to focus on your ideal or current customer(s).
Facebook Pages are the gateway for businesses to market to this holy grail of users. A Facebook Page is a public presence similar to a personal profile, but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service. Facebook Ads In 2019 | From Facebook Ads Beginner to EXPERT In One Video
For example, if you’re selling high-class luxury products, your audience may rather opt in to your email newsletter for exclusive news and something only they as members (read: email subscribers) can get. On the other hand, if your audience is more price-sensitive, promising special discounts and other deals in your email newsletters may be a more appealing ad for them.
You add a conversion tracking tag, or code snippet, to your website or mobile app code. When a customer clicks on your ad from Google Search or selected Google Display Network sites, or when they view your video ad, a temporary cookie is placed on their computer or mobile device. When they complete the action you defined, our system recognizes the cookie (through the code snippet you added), and we record a conversion.

Recently Facebook release retargeting features to allow users set up Facebook retargeting, or remarketing as some people call it. In the past, you could only set up Facebook retargeting through larger advertisers. As a result, there’s not a lot of information out for a small business to set up retargeting on Facebook themselves. In this post I’ll show you step by step how to set up Facebook retargeting. CBO Facebook Ads: Re-Targeting Strategy
Use Facebook as a publishing platform and as a channel for extending the reach of your content. If you write a blog post, update your Facebook Page and let the world know about it and have access to it. Not everyone is going to visit your blog everyday. The more that you can write once and publish in multiple locations, the more likely that your valuable content is going to reach your audience. How to Get A Marketing Job Without A Marketing Degree | Career Tips #4
for over 5 weeks, I too have been unable to get my ‘seen by’ feature to work, AFTER somebody clicks ‘like’, apparently. The counter then drops back to just the one who clicked ‘like’, then subsequent ones who click ‘like’ as well. This is really throwing us off the entire game plan. How may I FIX THIS? I’ve had my Group on FB since 2009, and maintain 222 members. Yikes! BEST Time To Post On Instagram For MORE Followers and Engagement
This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention. Conversion Tracking: A Facebook Overview | Facebook for Business
The tricky part with Facebook is that it only lets you operate within predefined targeting options. You can, for example, target people who have visited your website within a defined period of time (the last 7 days, 30 days, etc.), however, there’s still no option to target repeat visitors who have been to your website several times but haven’t finished their purchase yet. How To Create A Facebook Retargeting Pixel - Top Facebook Retargeting Ads Strategy

Setting the optional page path parameter — The final parameter to the _trackSocial method is to override the current URL from which a social interaction occurred. The end goal is to have the same URLs being reported between page tracking and Social Plug-in Analytics. Since some users might override the default page URL being tracked with page view tracking, they also need a way to override the URL in Social Plug-in Analytics in order to achieve consistent reporting.


You have two options for setting your bid: automatic bidding, where our ad auction system will adjust your bid to acquire the most leads as possible with your budget, or manual bidding, where you decide on the value each lead. If you’re using manual bidding, it’s best to start with a bid that represents how much you value each lead. For example, if a lead is worth $5 to you, bid at least $5. Lower bids may reduce the number of people in your target audience who see your ad.
Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here.

According to Facebook, the best way to run campaigns is to activate all placements. This allows the Facebook Ad platform to optimize against which placements are achieving your desired objective at the most cost-effective rate. They call this Placement Optimization. The logic here is that the more placements that you use, the more data the Facebook Ad platform has to learn from. The more it can learn, the better your campaigns can perform! Even though this is one of Facebook’s own recommended best practices for Facebook Ads, it is important to consider where YOU as the advertiser want the ads to show. For instance, ad placements on Audience Network won’t generate engagements. If you care about that metric, you might want to omit Audience Network from your efforts. We recommend going to market utilizing Placement Optimization and nurturing what performs the best! Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website


It is true that sales funnel can increase your conversion rates and this comprehensive program will allow you to explore all the aspects of this technique. In the lessons, you will learn to reach thousands and millions of people and convert them into clients. You will start by creating an irresistible lead magnet following which you will define your target audience, create an optimized email sequence and professional landing page among others. In the bonus section, the instructor will share the seven secrets that will boost your Facebook organic reach. With hands-on assignments and elaborate explanations, this program will fully prepare you to become a leader in this field. Facebook Pixel Purchase and Conversion Tracking with GTM | Part 3
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Create fascinating articles: Not every 800-word copycat article will make it through the noise. Consumers are smart enough to tell a gem from a pile of junk. When you share noteworthy stuff on Facebook, it’ll distribute organically via the likes and shares of your target audience. And according to a Nielsen study, 83% of people say they trust the recommendations of friends and family.
Your value proposition should be believable. For example, saying you have the greatest sandwiches in the world will not make people come to your business's Page, but maybe offering 20% off will. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon."
Facebook supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed). When you’re creating your ad, you may need to find specific info about the type of ad you’re creating, like what size your image should be or how many characters you can use.
Note – if you change themes you’ll have to add the code to the new theme. An alternate method would be to use a plugin to handle your headers such as Header and Footer. Simply place the code into your header scripts and the code will be placed into your header for you. Now if you change themes you won’t have to worry about adding the code to your new header file. How To Set Up Your Facebook Pixel For Beginners In 2020 | Easy Facebook Pixel Tutorial
The ad for the Heal app above hits the mark on almost every level. The copy above the visual immediately explains what Heal is, while the image itself reassures the viewer with a combination of a friendly, approachable image (featuring a smiling doctor wearing a branded Heal lab coat), and an unmissable trust signal from a household name right in the middle. Facebook Pixel Code - Facebook Ads Tutorial 2019, Facebook Custom Conversions Tracking

We built a plugin that we used on the custom WordPress sites we build. It was so useful for our customers that we released it a year or so ago. Tracking Scripts Manager (https://wordpress.org/plugins/tracking-script-manager/) can be used for this and much more. It lets you add any tracking script including the Facebook Remarketing/Retargeting pixel to the header, footer, pages and posts. Facebook beats on earnings — What 3 experts are watching now 

In each ad set, you’ll have the chance to target a specific audience with your ad, and this is where Facebook advertising can become truly powerful and significant. There is lots to understand about how these audience segments work, and there’re plenty of strategies to try, too. Here’s a quick overview of how and what to do with choosing a Facebook ad audience. Shopify Facebook Pixel Conversions - The Easiest Fastest Way To Set Up Your Pixel Purchase Tracking
Mobile Tracker Free has an easy-to-use interface and what you need to do is typing a phone number in the search box and then witness the miracle. This free and quality monitoring application enables you to track WhatsApp and Facebook messenger incoming and outgoing messages without rooting the phone. What's more, it is able to monitor your children or employees in real time. In order to use, you need to download this Android Facebook Messenger spy app to your target phone and then track its social activity on web. Stylish Facebook Cover Design Photoshop Tutorial
Being able to reliably track conversions is a big reason—and being able to choose what touch points you want to assign the most weight is also important. Being able to see not only that a Facebook Ad converted, but the entire path that is taking users to those conversions, can help increase your ROI and overall conversions of all types. Being able to track the path of the conversion can lead to a lot more in the future, and give you a good understanding of what your customers are looking for. That’s huge. Facebook Pixel Custom Event Tracking with GTM | Part 2
The men’s grooming industry is a billion-dollar business (expected to bring in approximately $21 billion in revenue this year alone), making it a tough market for businesses offering men’s grooming products. That hasn’t stopped one of the industry’s biggest players, Dollar Shave Club, from differentiating itself in an increasingly crowded market, however. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads
For growing businesses like Monday.com, it's a smart idea to pivot off the brand awareness of household names. By filling the Monday logo with Apple's famous rainbow color-way, the ad above captures the attention of Mac users who'd recognize those vintage rainbow stripes anywhere (and could use a new task-management tool that works on their computer). Adchill App Installs Day 1 - Initial Set up of App Install Ads
By using Facebook retargeting ads, you get another chance to turn that visitor into a subscriber and a customer. Plus, because you already attracted them once to your site, you know what they are interested in and can more easily create ads that speak to their needs. This creates more engagement, more likes, higher conversion rates, and more sales.
If groups related to your business already exist, you should definitely get involved to keep an eye on the conversation, learn from what people are saying about you, and help provide the brand’s perspective. You might even uncover some potential ideas for new product development. (We’ll get into more detail about finding and joining existing groups below.) But you should also create your own official group as the brand-endorsed meeting place for fans on Facebook, so that you can grow those relationships in a context that gives you greater control. How to find Facebook watched video?. How to check Facebook history?
SpyHide is multipurpose and free cell phone monitoring software that is able to spy on GPS locations, text messages, call details, call recording, photos and media, social media, remote control, browsing history, etc. It allows you to view all the Facebook messenger chat conversations that happen through the target phone. With this software, you can view stickers and emoticons, see the names of people they have been chatting with, get access to any photos, videos or audio files sent through Facebook chat and saved on the specific phone. Facebook (FB) Login | Mobile | www.facebook.com
[…] Measuring the results of Facebook adverts themselves can be done on web analytics packages by monitoring the number of ‘click throughs’ and whether these progress to leads and/or sales.  There are other ways to measure how your Facebook presence is positively affecting your bottom line.  Many people put a phone number on adverts as well as their Facebook page itself.  By allocating a unique tracked number to each advert and another to your main page you can use call tracking technology to measure how many calls, and phone leads and sales, are as a result of your Facebook marketing.  You can also measure which Facebook activity is producing sales with promo codes to use on your website or printable coupons for in store redemption. […]

What stands true, though, is that after a week of retargeting, you may want to stop focusing on immediate purchases and aim for longer-term relationships with your website’s visitors. That is, you should try to keep in touch with your potential customers until they’re ready to convert instead of trying to convince them to convert and then giving up when they don’t. Advanced Retargeting Facebook Ad Strategy 2019


Sponsored Stories seeks to capitalize on the “word of mouth” marketing concept. If a user sees that three of his friends like a certain page, he is more inclined to pay attention. The goal of Sponsored Stories is to have a user take the same action as their friends. Advertisers can choose to show friends “likes” if they want more page likes, show friends who have “claimed this offer” if a business wants more users to claim offers, etc.

There's a lot of ad content on Facebook, and when Facebook users scroll through their News Feeds, that content start to blend together. Sometimes your best chance at sticking out on Facebook is by using subtle movements and details -- like Allbirds did, above. Let every other video on Facebook be quick and flashy, and yours will be a breath of fresh air to your audience.
There's a lot of ad content on Facebook, and when Facebook users scroll through their News Feeds, that content start to blend together. Sometimes your best chance at sticking out on Facebook is by using subtle movements and details -- like Allbirds did, above. Let every other video on Facebook be quick and flashy, and yours will be a breath of fresh air to your audience.
Not everyone has access to a contact at Facebook, so we felt obliged to share these best practices for Facebook Ads. Give these tips a whirl and let us know how your campaigns perform! And, while you're at it, download our free social media ad budget calculator. It'll save you precious time budgeting your social media ad expenses on Facebook and beyond!
Thankfully, Facebook’s tools cater to the marketer who wants to form an authentic relationship with their audience. With Facebook’s impressive collection of analytics tools, you can understand your target audience before you post. You can stretch the limits of your creativity with Facebook’s increasing number of multimedia content options. Then, with Page Insights, you can see which content people engage with and segment advertising to ensure you’re helping more than annoying. How successful are Facebook Ads 2019?
The same thing is happening to me and has been for a few weeks now. It’s so upsetting! It helped me to see how had “seen” my posts. I have over a 150 members. It started anywhere between 50 to sometimes over 100 seeing my posts to now I’m lucky if I get 1 to 4. I don’t understand how this happened all of a sudden over the last few weeks. Does anyone else know? In this article it mentions where you can contact Facebook and ask them a question. I still haven’t figured out how to do this. Anyone else?
Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one.Follow Kevin on TwitterVoy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more. Phone Number Tracking with Google Tag Manager
We finished the four steps from Facebook’s welcome menu, but there are still a few things you can do to customize your Page. For example, every Facebook user has a vertical navigation bar to the left of their News Feed. By adding your Page as a shortcut here, you’ll always have easy access. Go to your News Feed and click on “Edit” next to “Shortcuts” in the left vertical navigation to make it easy to navigate to your Page in the future. Facebook Ads Tutorial 2019 - Master Facebook Ads In Under 1 Hour!
For certain types of adverts, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your advert:
I went ahead and installed the pixel because i wanted more visits to my music site. I started filling in the remarketing stuff in FB, then I came to the part about paying! I didn’t realise I had to pay so I’ve uninstalled the remarketing pixel in WP and delete everything in FB that I’d filled out. I hope I don’t start getting demands for money. Maybe you could add a note to your article that there will be payment involved in FB marketing. I guess I should have realised. Facebook Ads Retargeting Tutorial for Beginners - Facebook Advertising Retargeting Campaigns
This is a very good question. From my experience, it doesn’t matter what industry you are in, or how much marketing budget you have. I would always suggest that if it’s the first time running the ad – Budget $5-10 a day(estimated average daily reach of 540-2,700 people) and run the ad for 7 days. This will give you feedback on how the ad is converting, and how it’s resonating with your audience. Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website 

Several customers are turning towards social media to express their appreciation or frustration with brands, product or services. Therefore, marketers can measure the frequency of which customers are discussing their brand and judge how effective their SMM strategies are. In recent studies, 72% of people surveyed expressed that they expected a response to their complaints on Twitter within an hour.[111]
I have a bird group on facebook of which I am the sole admin. In the last couple of weeks I have been receiving requests – 30 or more per day – from people who have no other connection to nature what so ever, and their profiles show none either. What could be the cause of this please and is there any way to stop it as I feel they are not genuine requests? How to invite people who like your page to Facebook group 2018
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