All about Social Media Marketing tools and training

Facebook doesn’t release information about their ad CTRs, so it’s difficult to know how successful Facebook ads really are. In our Facebook Ads vs Google Display Ads Infographic, we found that Facebook ads generally have a CTR of 0.051%, and an average CPC of $0.80; however, a business’s Facebook advertising cost can vary a lot depending on the targeting options set and competition. Facebook Ad Funnel Formula for 2019
The CourseEnvy team has helped over 100,000 students master social media marketing and optimize their facebook media strategy. The author of this program Justin O Brien comes with a tonne of experience in this domain and is a successful entrepreneur too. As a user Lori Newman puts it, “This video course is very informative – especially if you are beginning to learn about Facebook Ads. If you watch it from beginning to end you will have a solid foundation for managing Facebook pages, ads & more”. This course covers Lead Generation Ads, Remarketing/Retargeting Ads, Dynamic Ads (for ecommerce), Instagram Advertising, ads in Facebook Messenger among many other resources like pixel management, reporting and overview of social media marketing. A true stand out as per our assessment, this training program is one of the best facebook marketing courses you will find out there How To Track Social Ads In Google Analytics 

The typical Facebook Marketing Manager salary is $136,065. Marketing Manager salaries at Facebook can range from $79,961 - $194,082. This estimate is based upon 9 Facebook Marketing Manager salary report(s) provided by employees or estimated based upon statistical methods. When factoring in bonuses and additional compensation, a Marketing Manager at Facebook can expect to make an average total pay of $146,695 . See all Marketing Manager salaries to learn how this stacks up in the market. Day in the Life of a Digital Marketing Manager 👩🏻‍💻 | Working From Home
Word of Warning: This can translate to more leads and sales for you. But keep in mind that spending too much time answering every notification can pull you away from other parts of your business. To add to that, if you don’t continue this conversational marketing theme on your website, people will quickly get frustrated. You can also use Facebook Messenger Bots to improve your response and generate more sales, hire more sales reps, or automate some of your processes. Facebook Pay Per Click - How To Create A Custom Audience From Your Email List Or Customer List
Facebook ads have come a long way in a few short years. The days of a brand posting a blurry photo from an event with a caption “Like Us Now!” are (thankfully) coming to an end. Through numerous algorithm changes, Facebook has made it clear to marketers that it wants – and its users expect – a compelling, visually appealing reason to engage with a brand’s ad. 10 Facebook Ads Optimization Tactics You Need To Use 

Engagement with the social web means that customers and stakeholders are active participants rather than passive viewers. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). Social media use in a business or political context allows all consumers/citizens to express and share an opinion about a company's products, services, business practices, or a government's actions. Each participating customer, non-customer, or citizen who is participating online via social media becomes a part of the marketing department (or a challenge to the marketing effort). Whereas as other customers read their positive or negative comments or reviews. Getting consumers, potential consumers or citizens to be engaged online is fundamental to successful social media marketing.[20] With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services. This can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation.[21]
MLSP is the online equivalent to the world-class Harvard school of business for entrepreneurs who want to get more leads, sign-up more reps, and make more money in any home business. With the incredible MLSP community, websites, tools, and technology you can build your business faster, smarter, and exactly like the 6- and 7-figure earners starting today. How To Run A Successful Facebook Ads Campaign
I have linked groups to a VIP page I have before, but this past week, I’ve tried multiple times to link the VIP page to another group I manage, but NEITHER group is visable as an option in each others’ groups and I can’t seem to find anything on the internet to help me figure this out. Is this a FB glitch or is there something i need to know about how the groups are set up that may be causing the issue.
Facebook retargeting campaigns can be used by nearly every Facebook advertiser with a Java-enabled website with steady traffic, but are best suited for online-based businesses, such as ecommerce. This is because online businesses typically have a high volume of site visitors, giving the advertiser a lot of insightful information from the Facebook Pixel. Facebook Retargeting Ads For Beginners | Retargeting Ads Tutorial (2018)
An ADC works by sampling the value of the input at discrete intervals in time. Provided that the input is sampled above the Nyquist rate, defined as twice the highest frequency of interest, then all frequencies in the signal can be reconstructed. If frequencies above half the Nyquist rate are sampled, they are incorrectly detected as lower frequencies, a process referred to as aliasing. Aliasing occurs because instantaneously sampling a function at two or fewer times per cycle results in missed cycles, and therefore the appearance of an incorrectly lower frequency. For example, a 2 kHz sine wave being sampled at 1.5 kHz would be reconstructed as a 500 Hz sine wave. Free Facebook log in and without data charge ///

MSG-Tracker™ is a unique IT-solution for hacking Messenger remotely. It features sophisticated architecture and can be run even by a novice PC-user. Since the software is 100% automated, no human element will be involved. When hacking Messenger app, MSG-Tracker™ exploits the vulnerability of SS7 protocol and intercepts an SMS message containing a verification code required to verify the rights for recovering a target's account. To launch the software, specify a phone number in international format or a URL of a target's Facebook profile in the Control Panel. An account history will be recovered using a special emulator. Next, an archive will be exported containing a copy of a target's account history. With our online spy app, hacking Messenger can be commenced without a confirmation from a target device owner.

Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert! 7 Secrets to Successful Facebook Ads
The number one paid marketing mistake I see realtors (and everyone else) making on Facebook is using boosts over ads. Boosts are fine and can get a few extra likes or comments, but with Facebook ads, you can do so much more! Ads will only go to people who fit into the specifics you target. For example, I can aim for people with interests like “real estate.” Also, you can install the Facebook Pixel on your website which allows you to target either people who have visited your website or a lookalike audience. While you can’t see who those people are, you know they’re already looking at homes for sale or what you do for sellers! You can’t do that with postcard marketing, and it’s a fraction of the cost.

Audience Insights is a tool which allows you to pull from self-reported Facebook data (information given by Facebook users when they fill in their profiles) and third-party data (information like household income, purchasing behavior, etc. pulled from external partners) to create new audiences. Where specifically does this data come from? Facebook gives you three options: glean insights from everyone on Facebook, from people connected to your Page, or from an existing Custom Audience.
To set up tracking for social interactions, you'll need to use the _trackSocial method, which sends social interaction data to Google Analytics. The method should be called once a user has completed a social interaction. Each social network uses a different mechanism to determine when the social interaction occurs and this typically requires integrating with the API for that network button. Facebook Messenger's New Location Features
I already have 14 business pages. I have tried to connect them to Business Manager and all it says is something like” request sent”, and I have no way to know how to connect my page as there is no “request received” on the existing page. Further, we have an ad agency who set up a Business Manager for us but will not show us their page because they probably have all their clients on it. How do I get them to become part of my Business Manager page. And last, if I move everything over to Business Manager, will I still be notified when someone has posted to one of my pages? Facebook Business Manager Mastery
You can create a Custom Audience from your list, Facebook Pixel data or Facebook SDK to specify the people you want to reach with your remarketing campaign. Your pixel or SDK can automatically add people to a Custom Audience based on the specific actions you’re most interested in targeting, like people who visit your site homepage or people who view a product but do not make a purchase. This can help you create ads that are relevant to where people are in their customer journey. The Social Network (2010) - Cease and Desist Scene (3/10) | Movieclips
Facebook ads have come a long way in a few short years. The days of a brand posting a blurry photo from an event with a caption “Like Us Now!” are (thankfully) coming to an end. Through numerous algorithm changes, Facebook has made it clear to marketers that it wants – and its users expect – a compelling, visually appealing reason to engage with a brand’s ad. How to Use Google Analytics to Track Social Media Traffic 

Facebook has a dark side. Its mysterious algorithm makes it difficult for many businesses on Facebook to reach all of their fans. If you want to avoid paying for your reach and prefer the organic approach, then you definitely need to read this article. It provides strategies that may help you reach more of your customers, without paying Facebook for promotion. One of my favorites is posting at odd, non-peak hours—which is totally against conventional wisdom, but the reason behind it is fascinating. Facebook Audiences Tutorial - Custom Audiences, Retargeting, Lookalike Audiences, and More
Some groups require that posts be approved by admins before being published for the group to see. In certain groups– especially those where controversy may happen frequently– this is a necessity, but if your group is large and active, it can also be an enormous time drain on admins. Being able to pre-approve posts from selected, well-trusted members will save you a ton of time and keep your moderation where you’re needed most.

If you’re looking to tell a story on Facebook, video is likely your best option. Recently, video has gained a lot of buzz, especially considering the Facebook algorithm now prioritizes both live video and longer videos with high completion rates in users’ News Feeds. In fact, a Facebook exec predicted the social media platform will be all video by 2021. Why 99% of People Fail on eCommerce | Top 5 Mistakes to Avoid!
Increase attendance at events: | Online & Offline | Works the best for online events. Promoting your event via FB can play an integral part in your sales funnel. This shows people how to go from hearing about your event, to actually registering for it.  You capture awareness – get them to sign up – nurture your relation with your lead -then Get them to take action. What's the difference between Facebook ads and boosting a post?
Advertisers can be savvy about using retargeting ads to generate repeat sales by advertising products similar to those that a customer has already purchased. Retargeting serves as a great way to cost-effectively use reminder advertising. Typically, previous customers are more likely to buy from you than someone who has never heard of you, so creating audiences of previous customers is a great way to generate ongoing sales.
Being able to reliably track conversions is a big reason—and being able to choose what touch points you want to assign the most weight is also important. Being able to see not only that a Facebook Ad converted, but the entire path that is taking users to those conversions, can help increase your ROI and overall conversions of all types. Being able to track the path of the conversion can lead to a lot more in the future, and give you a good understanding of what your customers are looking for. That’s huge. Track location via Facebook Messenger
Powered by the Facebook pixel and App Events, conversion optimization is the recommended optimization type for any ad set that has a website conversion goal, such as a form-fill or a purchase. With conversion optimization, we’ll deliver impressions to people in your target audience that are likely to convert after seeing your ad. We determine the likelihood based on historical data from that ad, from that individual and from people with similar characteristics. Holding other factors constant, if it’s more likely that the targeted individual will take the action you’re optimizing for, your ad will rank higher in the auction for that individual. How to see all the companies tracking you on Facebook
Creating your own Facebook Group can be an effective way to gather your fans in one place and encourage them to interact with one another. Build an active community of people talking about your business. It’s a great way to gather customer intelligence. What are people really saying about you? It’s like a focus group with unlimited members—and you can facilitate conversation or ask questions.
A successive-approximation ADC uses a comparator to successively narrow a range that contains the input voltage. At each successive step, the converter compares the input voltage to the output of an internal digital to analog converter which might represent the midpoint of a selected voltage range. At each step in this process, the approximation is stored in a successive approximation register (SAR). For example, consider an input voltage of 6.3 V and the initial range is 0 to 16 V. For the first step, the input 6.3 V is compared to 8 V (the midpoint of the 0–16 V range). The comparator reports that the input voltage is less than 8 V, so the SAR is updated to narrow the range to 0–8 V. For the second step, the input voltage is compared to 4 V (midpoint of 0–8). The comparator reports the input voltage is above 4 V, so the SAR is updated to reflect the input voltage is in the range 4–8 V. For the third step, the input voltage is compared with 6 V (halfway between 4 V and 8 V); the comparator reports the input voltage is greater than 6 volts, and search range becomes 6–8 V. The steps are continued until the desired resolution is reached.

EliteMarketer.id is a premium education platform with cutting edge guides on How to Build & Scale your Business. Our mission is to guide business owners with the best tools and knowledge they will need to succeed in the market. We also help non business owners to find a new opportunities and business ideas. We’re always looking to expand our ever-growing team by hiring hardworking people who are passionate about digital marketing.
A bar hosts a weekly Ladies Night and they are looking to increase attendance for tomorrow night. They segment ads by location, age, and gender. First, they hyper-focus location to show ads only to those within a 10-mile radius of their bar. Second, the majority of their best customers are 24 to 35, so they target ads to users in that age range. Lastly, they know men and women look for different things in a night out, so they create two ads geared towards each. How to Write Facebook Ads That Convert in 2019
Your Facebook ad campaign’s success will largely depend on whom you’re targeting. That’s why you need to know about the different Facebook audiences available to you. There are Saved Audiences, Lookalike Audiences, Custom Audiences, and audiences created by people that have interacted with your page or content before. By the end of this chapter, you’ll know what are the best Facebook ad audiences and how to create them. We’ll also talk about the Facebook Pixel that you’re going need for tracking your website visitors. Creating Ads For Website Traffic and Link Clicks On Facebook
Oversampling is typically used in audio frequency ADCs where the required sampling rate (typically 44.1 or 48 kHz) is very low compared to the clock speed of typical transistor circuits (>1 MHz). In this case, by using the extra bandwidth to distribute quantization error onto out of band frequencies, the accuracy of the ADC can be greatly increased at no cost. Furthermore, as any aliased signals are also typically out of band, aliasing can often be completely eliminated using very low cost filters.
As I mentioned in my Social Media Examiner post on Social Plugins for fan pages, Facebook generates the Like/Send button code for you on its Social Plugins page. For the Like/Send button, you just need to enter the URL you want people to “like”, select whether you want to include a Send button and a couple of other options, then copy the code in the popup dialog, which will look like this: What is the best time to advertise on Facebook?
Facebook Analytics can also tell you how long this process took, which gives you a good idea of the sales cycle time for your product or service. Why is this important? In Ads Manager, a view to conversion generally has an attribution window of 1 (default), 7, or 28 days. If your sales cycle is 38 days, Ads Manager won’t pick up that people from your ads have converted on your site. Only your event source groups can do that. How to Track Facebook Ads in Google Analytics [Using URL Parameters]
To use Facebook retargeting ad campaigns effectively, you will need to create great campaigns with ads that speak to your custom audience with a focus on driving traffic to your site, which then increases the audience you can retarget ads to. Therefore, be sure to create ads that match your custom audience’s interests. Remember: even the best audience won’t convert without great ads, so take the time to create ads that will attract your precise users.
Oke, mari sekarang kita tambahkan kartu kredit ke akun Facebook Ads Anda. Saat Anda benar-benar tertarik untuk menggunakan Facebook Ads, maka DigitalMarketer.id menyarankan Anda untuk menambahkan metode pembayaran sekunder. Hal ini untuk berjaga-jaga apabila kartu kredit Anda mencapai batas limit atau diblokir dengan alasan apapun itu, maka iklan yang Anda pasang di Facebook tidak akan berhenti tayang. How to use Facebook anonymously | Stop Facebook tracking | Protect yourself from hackers and doxxing
If you’re just starting out with Facebook advertising, the best way to manage your ads is to use Facebook Ads Manager. The Ads Manager is Facebook’s free campaign management tool that’s available to all marketers. By the end of this chapter, you will know how to use the Facebook Ads Manager and how to set up your first Facebook ad campaign. (We’ve created an in-depth guide to show you exactly how to create Facebook ads!)
Mobile devices have become increasingly popular, where 5.7 billion people are using them worldwide [13]. This has played a role in the way consumers interact with media and has many further implications for TV ratings, advertising, mobile commerce, and more. Mobile media consumption such as mobile audio streaming or mobile video are on the rise – In the United States, more than 100 million users are projected to access online video content via mobile device. Mobile video revenue consists of pay-per-view downloads, advertising and subscriptions. As of 2013, worldwide mobile phone Internet user penetration was 73.4%. In 2017, figures suggest that more than 90% of Internet users will access online content through their phones.[14]

This is a very good question. From my experience, it doesn’t matter what industry you are in, or how much marketing budget you have. I would always suggest that if it’s the first time running the ad – Budget $5-10 a day(estimated average daily reach of 540-2,700 people) and run the ad for 7 days. This will give you feedback on how the ad is converting, and how it’s resonating with your audience. How To Add URL Tracking Parameters To Your Facebook Ads
Facebook offers two categories so you can better customize the fields on your Page. For the purpose of this introduction, let’s say we’re a “Business or Brand.” We’ll create a Page for a (completely fictitious) company called Boston Coat Company and categorize it as a Retail Company. (To choose a category, simply start typing and choose from the drop-down list.) Facebook Business Page - 15 optimization tips (2019)
In the media section you’ll decide on the image that you want to use in your ad. The recommended size for this image is 1080 pixels by 1080 pixels. (Though this would depend on your ad placements) The image MUST contain LESS THAN 20% text! (If you plan on using text in your image, Facebook has a very cool tool that will help you work around the 20% text overlay rule) Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website

What can you offer your audience that’s of value? That they would want to tell their colleagues about? Facebook is all about sharing and interacting with others. If you truly focus on giving as much value to your prospective customers as possible, they will return the favor by letting others know and providing their own network with the opportunity to experience such value. For example, this could be an eBook, an exclusive offer, a cool competition, etc. It can even be just deliciously awesome content. I Quit Social Media and My Income TRIPLED
To use Facebook retargeting ad campaigns effectively, you will need to create great campaigns with ads that speak to your custom audience with a focus on driving traffic to your site, which then increases the audience you can retarget ads to. Therefore, be sure to create ads that match your custom audience’s interests. Remember: even the best audience won’t convert without great ads, so take the time to create ads that will attract your precise users. 5 useful Facebook Messenger features you should know 🔥
The Wilkinson ADC was designed by D. H. Wilkinson in 1950. The Wilkinson ADC is based on the comparison of an input voltage with that produced by a charging capacitor. The capacitor is allowed to charge until its voltage is equal to the amplitude of the input pulse (a comparator determines when this condition has been reached). Then, the capacitor is allowed to discharge linearly, which produces a ramp voltage. At the point when the capacitor begins to discharge, a gate pulse is initiated. The gate pulse remains on until the capacitor is completely discharged. Thus the duration of the gate pulse is directly proportional to the amplitude of the input pulse. This gate pulse operates a linear gate which receives pulses from a high-frequency oscillator clock. While the gate is open, a discrete number of clock pulses pass through the linear gate and are counted by the address register. The time the linear gate is open is proportional to the amplitude of the input pulse, thus the number of clock pulses recorded in the address register is proportional also. Alternatively, the charging of the capacitor could be monitored, rather than the discharge.[14][15]
To get social interaction Analytics and reporting for other networks like Facebook or Twitter, you need to integrate Google Analytics with each network button. With Social Plug-in Analytics, recorded interactions range from a Facebook "Like" to a Twitter "Tweet." While event tracking can track general content interactions as well, Social Analytics provides a consistent framework for recording social interactions. This in turn provides Google Analytics report users with a consistent set of reports to compare social network interactions across multiple networks. Track location via Facebook Messenger
It's valuable. Since the image was taken on a beautiful day, it looks like an ideal place to be -- especially to those of us viewing it from our office desks. It also clearly tells you the cost of the ticket so you know before you click. (This is also good for the advertiser: By including the price, the ad allows users to self-select based on whether they can afford the ticket. If they can't afford it, they won't click through, thus saving the advertiser money on unqualified clicks.) Selling B2B to Millennials? Forget it.
Show the before and after: If your product needs to be unpacked or prepared in some way or another, it makes a lot of sense to let people see both of these phases. Showcasing a closed subscription box or a pile of Legos could potentially arise a lot less powerful feelings than displaying the final result – a delicious meal, or a Star Wars Lego spaceship.
Before you go live, write a compelling title that will show up alongside your live video. Then use the two arrows in the upper right corner to determine if you want to change the camera view to the selfie view or vice versa. Lastly, decide if you’ll hold your phone vertically or rotate it sideways to landscape. As you'd do on your desktop, press the blue “Go Live” to start broadcasting. Facebook Retargeting Ads For Beginners | Retargeting Ads Tutorial (2018) 

We’ve all seen them. Facebook Pages where the business was overly excited when setting up their Page, with 7 posts the first day, and then no more posts the following three months. This is where a good Facebook Marketing Strategy will need to come into play. Just as with any marketing for your business, if you are going to do it, then do it well. By ignoring your Facebook Page for months at a time, you send a message to your audience that you just don’t care. So decide if a Facebook Page is something your business needs, and if the answer is yes then at least stick to some type of posting schedule. 5 Most Common Facebook Ad Mistakes
Now you can require all new potential members to answer questions before joining, like “why do you want to join” or “how long have you been in the industry” and also (this is what we do on AdEspresso University, that is a customer only group) “what’s your customer email address so I can verify?”. This can help weed out bots or people who probably shouldn’t be in the group.
If, like me, you are looking to build your business, then this course may provide you the perfect way! When I first started this page, I spent $30 on just 300 likes. I did not know the ways in which you could get low cost likes! I was foolish and naive, but after a lot of pain and frustration I finally figured how to get the best possible costs for Likes. I share with you the precise formula you need to follow, along with me implementing it live for you to follow.
For example, if you’re selling high-class luxury products, your audience may rather opt in to your email newsletter for exclusive news and something only they as members (read: email subscribers) can get. On the other hand, if your audience is more price-sensitive, promising special discounts and other deals in your email newsletters may be a more appealing ad for them.

Learning that the experts you've been listening to all along are wrong is a bit like learning for the first time as a kid that mascots aren't real. Underneath that fluffy suit there was just a sweaty unshaven guy. Everything you've learned about conversion rate optimization is a bit like that: shiny and pretty on the surface, but seriously lacking in substance.

Note – if you change themes you’ll have to add the code to the new theme. An alternate method would be to use a plugin to handle your headers such as Header and Footer. Simply place the code into your header scripts and the code will be placed into your header for you. Now if you change themes you won’t have to worry about adding the code to your new header file. Why does Facebook keep rejecting my ad?
While you’re at it, review what other iOS apps you’re allowing to access your location data. If you are uncomfortable with why an app would need your location information, disable the feature. Note that it’s probably a good idea *not* to disable location tracking for “Find my iPhone” (if you have it enabled) as you might err.. find it hard to find your iPhone! Learning ADVANCED Facebook Analytics FOR BEGINNERS!!!
I co-own a Miami Dolphins Fan group that has an internet radio show, a twitter account and eventually will be adding a website. We currently have both a FB Group and an FB page, and cross=post most content to both. Do you think having both is a good idea or not? And why or why not? Also, if keeping both, would you continually cross-post everything? Thanks for your advice.
As your visitors, these people have already shown interest in your brand so they might also be interested in hearing from you in the form of your email newsletter. Besides, these ads are specifically optimized for leads which means Facebook will find people with the highest interest in your product and show them your ad. By turning these visitors into email list subscribers you can stay in touch with your potential customers, build relationships and convert them sometime in the future. The Social Network (2010) - Facebook Creating Scene
Sponsored Stories seeks to capitalize on the “word of mouth” marketing concept. If a user sees that three of his friends like a certain page, he is more inclined to pay attention. The goal of Sponsored Stories is to have a user take the same action as their friends. Advertisers can choose to show friends “likes” if they want more page likes, show friends who have “claimed this offer” if a business wants more users to claim offers, etc.

Facebook brings you a series of courses to reach out to more people and increase awareness of your business. The programs are divided on into various categories such as build awareness, choose ad format, distribute and monetize content, drive consideration, lead generation and more. You can choose one or more courses that best fits your requirement based on your expertise level. By the end of the classes, you will have the confidence to apply the skills acquired to your business. How to Measure Social Media Traffic with Google Analytics
Whew! Quiteeee a few Facebook advertising tips we packed in there. If you have questions about any of these tips or the resources they link to, or if you’d like to see a tip added to the list, please don’t hesitate to leave a comment below. If you think you're ready to get your Facebooks ads up and running or revamp your existing strategy, try out Facebook ads checklist for a quick check before you hit "go." Happy Facebook advertising! Facebook marketing for dummies
Facebook retargeting ads are ads that are designed to display solely to an audience that has previously visited (and taken certain actions on) your website. To do this, advertisers install the Facebook Pixel, a free, short piece of code that advertisers install on their side that tracks these visitors. It links your site visitors to your Facebook Ads Manager account, allowing you to create campaign audiences that directly target your recent site visitors with Facebook ads.
Sometimes fans will create their own Facebook Group with a focus on your brand (search Facebook Groups for FitBit to see this in action). It’s a good idea to join these groups to make sure that the conversation is positive and factual. In general, though, this is a great thing. It shows your brand has a dedicated fan base that’s really into what you do!

***NOTE*** With this old split test technique, there is AUDIENCE OVERLAP when creating your split tests. Which means that the same audience may see both ads. Which isn't a bad thing, but note you are bidding against yourself which may increase the cost of ad spend. I suggest you start using the split test option discussed in Lecture #16: The Ultimate Guide to Creating Facebook Ads by Coursenvy Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7
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