All about Social Media Marketing tools and training

They’re also great if you have multiple Facebook pages, particularly Facebook location pages, because they allow you to look at how well your content resonates in different locations. Perhaps you’re pushing into a new location (city or country) and want to look at how people are interacting with your content, as well as how many new people are interacting with your brand from that location. The Social Network (2010) - I'm Not a Bad Guy Scene (10/10) | Movieclips
Another difference between joining a Group and liking a Page is the number of notifications that you receive. When in a Group, you'll get notified each time someone posts, comments or likes. With a Page, however, it's just when someone likes your comment or tags you in a comment that you'll be told of it, much like with regular comments and likes on Facebook. Social Media Marketing: What Platforms Should Your Business Use?
To create a linked content post, all you need to do is copy and paste a link into the status box. Facebook will automatically pull the meta description and photo, so you get a great-looking post with very little effort. Then add text to tell readers why they should click through, and you’re set. While you’ll want to use most of your link posts to share your own content, you could also share content from other thought leaders in your industry. For example, Entrepreneur Magazine shared our post on how to create compelling Instagram captions. Facebook Ads Tutorial 2019 *NEW* - Become A Facebook Ads Manager Expert In 20 Minutes
Facebook retargeting can be used in a number of ways and is based on your advertising goals, or objectives. There are four main goals in retargeting ads: build awareness, reminder advertising, close a sale, and invite repeat business. When retargeting is used in conjunction with your advertising goals, ads become very effective and drive your return on investment up. Best Facebook Retargeting Strategy For A Small List
Facebook has the same capability. An advertiser can advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. A good retargeting ad acknowledges that the brand knows you're already interested in its product. (Because, let's face it ... retargeting can be a little creepy.)
When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization.
If you click “Website Traffic” from the main custom audiences menu, you will simply have to install a pixel code on the website pages you want to track visitors. Some content management systems (CMS) will have an existing integration setup so that it only takes a few clicks. Otherwise, you’ll have to copy and paste some code to make it happen. If you’re super smart, you’ll use Pixel Caffeine. Best Facebook Retargeting Ads Strategy 2019
When a user Tweets, the callback function receives an object which can usually be used to get the URL of the resource being tweeted. Once the Twitter JavaScript code loads, it transforms the annotated tweet link into an iframe and the URL being tweeted gets encoded and appended as a query parameter to the URL of the iframe. The event object passed to our callback has a reference to this iframe and we can use that to get the URL of the resource being tweeted. Deeper Insights with Facebook Analytics for Apps
Advertisers use the information from the Facebook Pixel to better understand their audience. They can then create ads tailored to their audience using this information. By understanding site visitors, advertisers not only have a warm audience that is more likely to convert, but they can also design ads specifically to them. This gives advertisers the ability to create ad messaging that makes more of an impact, leading to more sales and a higher return on ad spend. Facebook IPO: How to Buy Facebook Stock
Facebook offers many different advertising objectives to help brands reach their business goals. We no longer live in a world where Facebook advertising success is only achieved by running Page Likes, Website Clicks, or Engagement campaigns. Currently, Facebook categorically offers advertising objectives that include Awareness, Consideration, and Conversions. These categories offer different ad units that are geared towards achieving different results! What is a Facebook Pixel - Best Explanation Ever!
Facebook and Instagram’s global reach can scale your campaign quickly but getting thousands of leads in a short time can overwhelm your call centers or teams who are nurturing these potential customers making timely follow-up a challenge. Use pacing to understand lead volume and make sure that you’re able to follow-up in a timely and efficient manner. If you find that your business can manage the volume of leads, you can increase your daily budget. Be aware though, that segmenting your budget too broadly might make it harder for your ads to deliver as much as you intend them to. How To Use Phone Call Tracking For Your Google Ads and Facebook Ads
This will take some trial and error to pin down for your specific business (using engagement data gleaned from Page Insights). But research generally shows that the best time to post is Thursday or Friday from 1 to 3 p.m., so that’s a good place to start. Since it’s important to post consistently, create a content calendar to help balance your mix of content types and keep your posting schedule on track.

Now you can require all new potential members to answer questions before joining, like “why do you want to join” or “how long have you been in the industry” and also (this is what we do on AdEspresso University, that is a customer only group) “what’s your customer email address so I can verify?”. This can help weed out bots or people who probably shouldn’t be in the group. 11 Google Display Ads Strategies For 2019
Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.
So, why should Facebook bots matter to marketers? For starters, Messenger has 1.3 billion monthly active users. And since bots are a form of artificial intelligence, their natural language capabilities will undoubtedly get smarter over time. From the perspective of the customer, bots make the shopping and customer support processes much smoother, eliminating the need to scroll through pages and pages of product choices or talk on the phone with a customer service rep. In fact, a HubSpot Research report found that 47% of people are interested in buying items from a bot. Career Advice - 7 Steps To Prepare Yourself For A Career In Marketing
Planned content begins with the creative/marketing team generating their ideas, once they have completed their ideas they send them off for approval. There is two general ways of doing so. The first is where each sector approves the plan one after another, editor, brand, followed by the legal team (Brito, 2013). Sectors may differ depending on the size and philosophy of the business. The second is where each sector is given 24 hours (or such designated time) to sign off or disapprove. If no action is given within the 24-hour period the original plan is implemented. Planned content is often noticeable to customers and is un-original or lacks excitement but is also a safer option to avoid unnecessary backlash from the public.[87] Both routes for planned content are time consuming as in the above; the first way to approval takes 72 hours to be approved. Although the second route can be significantly shorter it also holds more risk particularly in the legal department. How to know who stalk/visited your facebook profile
Mobile Tracker Free has an easy-to-use interface and what you need to do is typing a phone number in the search box and then witness the miracle. This free and quality monitoring application enables you to track WhatsApp and Facebook messenger incoming and outgoing messages without rooting the phone. What's more, it is able to monitor your children or employees in real time. In order to use, you need to download this Android Facebook Messenger spy app to your target phone and then track its social activity on web.
For growing businesses like Monday.com, it's a smart idea to pivot off the brand awareness of household names. By filling the Monday logo with Apple's famous rainbow color-way, the ad above captures the attention of Mac users who'd recognize those vintage rainbow stripes anywhere (and could use a new task-management tool that works on their computer). Facebook Ad Tracking Tags - LIKE A Boss Facebook Training
You can also see what certain audiences are finding relevant on your site, even outside of conversions. If you run a certain campaign and you track users throughout your site, it can help you identify niches or subniches within your group that you can target more accurately with remarketing or new campaigns in the future with specific, highly targeted messages. How to Run Facebook App Install Ads | Deepak Singh
What stands true, though, is that after a week of retargeting, you may want to stop focusing on immediate purchases and aim for longer-term relationships with your website’s visitors. That is, you should try to keep in touch with your potential customers until they’re ready to convert instead of trying to convince them to convert and then giving up when they don’t. How to Use Facebook
We set up backend events to record when people tap on links from Facebook which result in viewable articles, then determine if the article was viewed as an Instant Article or mobile web version. We then look at the collection of articles which were published as Instant Articles and compare their performance to their mobile web counterparts. We do this by comparing test group users who could see Instant Articles to control group users who only see the mobile web version of the article. By comparing the number of article views (normalized for group size), we determine how the presence of Instant Articles affects article views. How do you track a URL?

There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads.
Facebook is simply one big community, so it’s not unusual to say that being neighborly extends even to Facebook marketing strategies. Engaging with other pages in your niche can be as simple as leaving thoughtful comments where they can be seen by your target market. This and 49 other effective and free ways to grow your likes and increase your Facebook page likes can be found in this article. Some of these strategies will focus on increasing your organic post reach—because the more your posts get liked and shared, the more your reach and visibility increase. And ultimately, this is what will lead to the organic growth of your page.

Facebook offers many different advertising objectives to help brands reach their business goals. We no longer live in a world where Facebook advertising success is only achieved by running Page Likes, Website Clicks, or Engagement campaigns. Currently, Facebook categorically offers advertising objectives that include Awareness, Consideration, and Conversions. These categories offer different ad units that are geared towards achieving different results! Facebook Pixel Code - Facebook Ads Tutorial 2019, Facebook Custom Conversions Tracking

In this training, social media strategist Megan Adams will take you through the basics of advertising on facebook, helping you understand how to go beyond organic methods of promotion. She will teach you the basics of setting up campaigns, how various tools work and how to get started with your marketing. She will then move on to other topics including how to target, how to reach your desired audience and important tips to enhance the performance of your advertising. 10 Facebook Ads Optimization Tactics You Need To Use 

So how do Facebook Exchange ads perform? The CTR for Facebook Exchange ads is 40% lower than for other web retargeting ads, like those offered by the Google Display Network. Other retargeting ads are also cheaper, with price per unique clicks costing 80% less than Facebook retargeting ads. Still, in terms of cost-per-impression and cost-per-click, FBX ads are considerably cheaper, so the monetary benefits depend on your business’s needs. These numbers are also subject to change as FBX ads begin to appear more often in the news feed. Google Ads Location Targeting Options
If you suspect the JavaScript in an Instant Articles iframe is functioning incorrectly, remote debugging tools are a good first step. Remote debugging tools provide an interactive JavaScript console, similar to your browser's developer console, where you can remotely execute code within the iframe, or access logs and uncaught exceptions. Here are a few free, open-source remote JavaScript tools: Facebook Pixel Purchase and Conversion Tracking with GTM | Part 3
Great article. I printed it. Shared it…. and followed it to set up my new closed group ‘the Dogs of Canning with Councillor Patrick Hall’. Unfortunately no-one seems to be able to find my group when searching for it in FB. It’s as if it’s invisible. I have checked the settings and it’s definitely a closed (not secret) group. HELP!!!! I’ve seen this exact same problem all over the internet… no one seems to have an answer. One thing, I have not selected any ‘tags’ or selected an appropriate group category (nothing seemed to fit). Could that be an issue? People are typing in the EXACT group name and still are unable to find it. The Best Social Media Platform For You | 3 TOP TIPS
Short and sweet: Unlike the text in the Intercom ad above that runs beyond the limits of the space, the copy in Adobe’s ad totals just 13 words. And while we applaud their brevity, there’s one missed opportunity that we can’t overlook — the “Learn More” call to action. Something like “Try For Free” or “See More Images” might have lead to more engagement. How to use Dynamic Facebook URL Parameters to tag your campaigns

Carousel Ads contain a series of images or videos that users can rotate through, all of them helping to describe a single product, service, or event the ad is promoting. Each Carousel Ad can contain to 10 images or videos at a time and link to their own individual webpages. Because these ads carry so much media, according to Facebook, they're ideal for: Facebook Pixel Explained: How To Install & Monetize 

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One of the founding fathers of modern advertising, David Ogilvy, didn’t believe advertising had to be complicated and neither should you. If you stick with me to the end of this article, you’ll be ready to dominate your first successful Facebook ad campaign using the exact process I outline (without the need for any pretentious jargon getting in our way). New Facebook Emoticons
Hopefully, these examples of some of the best ads we've seen have given you a few ideas of things you could try in your own campaigns, especially if your Facebook ads aren't working, or at least give you something to look for next time you’re sneaking a look at Facebook when you’re supposed to be working. Yes, you – we know exactly what you’re up to.
A public group is exactly what it sounds like. It’s fully visible to everyone, and anyone can join without being approved. All members’ posts are fully visible to all other Facebook users, so this type of group does not offer the sense of privacy and security that comes with the more restricted group types. However, it is the easiest group type for users to join, and can therefore grow quickly.
I’m in a group for women writers that lists freelance jobs, and one thing I love about it is that the moderators and other members will jump to tag each other so that the right candidate finds that job. Similarly, I’ve seen plenty of groups where members tag each other for expertise and opinions, even if it’s just a discussion. This is extremely valuable, and when you tag members, it shows that you remember them and you value their opinion. It’s an excellent way to get them engaging more often. Just don’t get spammy with it. Starts and Ends (Live) Hillsong UNITED

Hopefully, these examples of some of the best ads we've seen have given you a few ideas of things you could try in your own campaigns, especially if your Facebook ads aren't working, or at least give you something to look for next time you’re sneaking a look at Facebook when you’re supposed to be working. Yes, you – we know exactly what you’re up to.
Your Facebook tabs appear in vertical order on the left side of your Page. Right under the list of tabs is a small “Edit” option. You can use this to customize the order of your tabs (outside of the Wall and Info tabs). This is useful especially if you want a certain tab towards the top, or all the way at the bottom of the list so that it stands out more. With the StartupNation Facebook tabs, for example, the “Welcome” tab has been placed just below the Wall and Info tabs, and the Leading Moms in Business Competition tab at the bottom of the list. Placement of your tabs enable you to scale your Facebook Marketing.  (Note: Since the time of this writing, an email newsletter sign-up tab is now placed at the bottom of the list, given that the competition has ended.)
First up, this course is created by Daragh Walsh and Rob Percival, both champions when it comes to all things around digital marketing. Having taught tens of thousands of students on the subject, they have created a special course dedicated to those who want to learn facebook marketing in particular. Via this program, you will learn all about Facebook Marketing Strategies, Retargeting ads, Remarketing along with a lot more in 6 hours of action packed advertising classes. You will also find out about common marketing mistakes you should avoid, learn how to reduce ad cost using advanced targeting and know how to generate leads to increase sales. Needless to say, this comes highly recommended from our side. How to install the new Facebook Pixel with Google Tag Manager for Conversion Tracking
After selecting the terms and conditions for retargeting, you will see the code that we need to install our website. If you are familiar with installing things like Google analytics or other tracking pixels, this should be easy for you. If you have a WordPress site, it’s really simple to install this as well. I’ll show you where to put it in the next step. Best Facebook Retargeting Ads Strategy 2019
The pixel is an invisible 1×1 pixel-unique image file that gets embedded on your website. It is added via javascript code and automatically loads on all pages of the website. This code is designed to install small text files called cookies, which track the user’s Facebook visits on the website (more information on Facebook’s cookies are available on this page).
We’ve discussed a few strategies for creating relevant audiences; once you’ve acquired enough data, you can clone your top-performing Facebook audience. Facebook’s Lookalike Audience feature allows you to take an audience you already have and expand your reach by finding new leads that have similar attributes. You can pretty much clone your best customers. It’s that simple!
For all those focused on conversion, this course might be the best. The course focuses on how to find high converting ad images, make ad copies that click with your target audience and make them interested in buying from you. You will learn how to promote your content, generate more leads, build your list and sell more products faster and cheaper. Key USP : This training helps you save money by helping you allocate your budget wisely. Created by Sandor Kiss and Patrick Dermak, they’ve taught more than 200,000 students between them. While you take a moment to gulp that, we say you better have a good look at their course here. Tracking Facebook Campaigns in Google Analytics
While you’re at it, review what other iOS apps you’re allowing to access your location data. If you are uncomfortable with why an app would need your location information, disable the feature. Note that it’s probably a good idea *not* to disable location tracking for “Find my iPhone” (if you have it enabled) as you might err.. find it hard to find your iPhone! Learning ADVANCED Facebook Analytics FOR BEGINNERS!!!
When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is. You’ll see how this feature can solve some very vexing problems, how it can impact your bottom line, and you’ll learn how to implement your own retargeting campaigns.
It’s not that Facebook replaces your other forms of marketing. But your prospective customers ARE spending time somewhere. And you want to connect with them and increase the time they spend with your brand. And so if they are on Facebook, and if they are on Facebook A LOT, it behooves you to develop a plan to interact with them on Facebook in a way that adds value to their experience.

When running an Ad through Facebook Ads Manager and it’s placement options include Instagram(IG), how would you ensure the Instagram traffic is tagged coming into GA properly since the tag on the IG links would be utm_source=Facebook ? Would be okay for Facebook traffic but seems like it would override the traffic coming from IG and provide incorrect data in GA. Would love any thoughts instead of having to run separate campaigns for each IG and Facebook? Facebook Employees Share Why It is #1 Best Place to Work in 2018


We love paid social advertising because it's a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing:

If you only want to place the code on specific pages, posts, and custom post types you can use a plugin such as Facebook Conversion Pixel. With this plugin you can enable the plugin to work with various posts, pages, and post types including WooCommerce and others. For example you can enable the Product post type and place the code on your checkout page for easy tracking. Facebook is, 'too cheap to keep ignoring:' Barclays
Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business is getting seen and promoting itself (brand visibility). Earn Money with Facebook Ads Break | How to Choose Videos Category and How to Download
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