All about Social Media Marketing tools and training

Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most.
The Wilkinson ADC was designed by D. H. Wilkinson in 1950. The Wilkinson ADC is based on the comparison of an input voltage with that produced by a charging capacitor. The capacitor is allowed to charge until its voltage is equal to the amplitude of the input pulse (a comparator determines when this condition has been reached). Then, the capacitor is allowed to discharge linearly, which produces a ramp voltage. At the point when the capacitor begins to discharge, a gate pulse is initiated. The gate pulse remains on until the capacitor is completely discharged. Thus the duration of the gate pulse is directly proportional to the amplitude of the input pulse. This gate pulse operates a linear gate which receives pulses from a high-frequency oscillator clock. While the gate is open, a discrete number of clock pulses pass through the linear gate and are counted by the address register. The time the linear gate is open is proportional to the amplitude of the input pulse, thus the number of clock pulses recorded in the address register is proportional also. Alternatively, the charging of the capacitor could be monitored, rather than the discharge.[14][15]

Unplanned content is an 'in the moment' idea, "a spontaneous, tactical reaction." (Cramer, 2014, p. 6). The content could be trending and not have the time to take the planned content route. The unplanned content is posted sporadically and is not calendar/date/time arranged (Deshpande, 2014).[88][89] Issues with unplanned content revolve around legal issues and whether the message being sent out represents the business/brand accordingly. If a company sends out a Tweet or Facebook message too hurriedly, the company may unintentionally use insensitive language or messaging that could alienate some consumers. For example, celebrity chef Paula Deen was criticized after she made a social media post commenting about HIV-AIDS and South Africa; her message was deemed to be offensive by many observers. The main difference between planned and unplanned is the time to approve the content. Unplanned content must still be approved by marketing managers, but in a much more rapid manner e.g. 1–2 hours or less. Sectors may miss errors because of being hurried. When using unplanned content Brito (2013) says, "be prepared to be reactive and respond to issues when they arise."[87] Brito (2013) writes about having a, "crisis escalation plan", because, "It will happen". The plan involves breaking down the issue into topics and classifying the issue into groups. Colour coding the potential risk "identify and flag potential risks" also helps to organise an issue. The problem can then be handled by the correct team and dissolved more effectively rather than any person at hand trying to solve the situation.[87]
Social networks are, in many cases, viewed as a great tool for avoiding costly market research. They are known for providing a short, fast, and direct way to reach an audience through a person who is widely known. For example, an athlete who gets endorsed by a sporting goods company also brings their support base of millions of people who are interested in what they do or how they play and now they want to be a part of this athlete through their endorsements with that particular company. At one point consumers would visit stores to view their products with famous athletes, but now you can view a famous athlete's, such as Cristiano Ronaldo, latest apparel online with the click of a button. He advertises them to you directly through his Twitter, Instagram, and FaceBook accounts.
Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you'll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other.
Some groups require that posts be approved by admins before being published for the group to see. In certain groups– especially those where controversy may happen frequently– this is a necessity, but if your group is large and active, it can also be an enormous time drain on admins. Being able to pre-approve posts from selected, well-trusted members will save you a ton of time and keep your moderation where you’re needed most.
Allows group admins to report issues or ask questions directly to Facebook itself. Their goal is to reply within a single business day, and as anyone who has every asked Facebook a question knows, this is huge. I wouldn’t be surprised if they realized this was a necessity with subscription groups being tested (we talk more about that in the monetization section), but either way, it’s a great feature to have. Millennials & Gen Z
Since social media marketing first came to be, strategists and markets have been getting smarter and more careful with the way they go about collecting information and distributing advertisements. With the presence of data collecting companies, there is no longer a need to target specific audiences. This can be seen as a large ethical gray area. For many users, this is a breach of privacy, but there are no laws that prevent these companies from using the information provided on their websites. Companies like Equifax, Inc., TransUnion Corp, and LexisNexis Group thrive on collecting and sharing personal information of social media users.[107] In 2012, Facebook purchased information from 70 million households from a third party company called Datalogix. Facebook later revealed that they purchased the information in order to create a more efficient advertising service.[108] Basic Shopify Vs. Shopify Vs. Advanced Shopify Which Shopify Plan is Right For You?
There can be other ADCs that use a combination of electronics and other technologies. A time-stretch analog-to-digital converter (TS-ADC) digitizes a very wide bandwidth analog signal, that cannot be digitized by a conventional electronic ADC, by time-stretching the signal prior to digitization. It commonly uses a photonic preprocessor frontend to time-stretch the signal, which effectively slows the signal down in time and compresses its bandwidth. As a result, an electronic backend ADC, that would have been too slow to capture the original signal, can now capture this slowed down signal. For continuous capture of the signal, the frontend also divides the signal into multiple segments in addition to time-stretching. Each segment is individually digitized by a separate electronic ADC. Finally, a digital signal processor rearranges the samples and removes any distortions added by the frontend to yield the binary data that is the digital representation of the original analog signal.
Hi Anika, unfortunately you need to use a personal profile to message people or groups on Facebook. You could create a profile though as your business but the issue would be that people may use this to connect with you instead of your professional page! You can however definitely create an event via your business page and invite people to that, with no reference to your personal Facebook profile. Hope that helps!
Choose your privacy settings. By creating an open group, anybody on Facebook will be allowed to see posts and join the group. A closed group will allow only invited members to see posts or join, but anyone on Facebook will be able to search the group. A private group means that only those invited will see the group, including all its members and posts. FACEBOOK RETARGETING ADS MAKE SHOPIFY SO EASY - FACEBOOK ADS MASTERY EPISODE 4!

I’d like to know about allowing group members sharing their events. Pros and cons. Does the group appear to endorse the events. Is there an easy way to moderate. I’m also curious about whether I should allow pages to join the group. FB now allows it and I’m concerned about the group being spammed by biz pages. Right now my page is the one attached to the group and I don’t want that attachment to be weakened. Thanks


In early 2012, Nike introduced its Make It Count social media campaign. The campaign kickoff began YouTubers Casey Neistat and Max Joseph launching a YouTube video, where they traveled 34,000 miles to visit 16 cities in 13 countries. They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and sending tweets.[25] The #MakeItCount YouTube video went viral and Nike saw an 18% increase in profit in 2012, the year this product was released.

In this scenario, the furniture retailer might have hired a third-party company to find anyone who is a new homeowner, since those people are likely to need furniture. It just so happened the editor and his wife had recently bought a new house. Their names could have been anonymized and put on an advertiser's list that was uploaded to Facebook. Facebook served everyone on that list an ad, and she saw it.
Not a bug. Its the fb nutty algorythm that “administers” your group now. Its destroying the whole focus of having groups and keeping all members updated. High profile groups 2000 members probably wouldnt notice, but the average group with 100-200 members is where it is really apparent. Your members need to react. If they merely “see” they dont receive your posts in their feed. Some of my members have missed my posts and have manually typed in the name of the group to keep updated. Guess what? they have received recent posts and reacted. But it wont last if they dont react to everything! Its become a farce. My other replies on here demonstrate my anger.
Hello Everyone, I have asked this question on the facebook group forum and received no answers. From what I understand it you classify a post as an announcement it stays at the top of your group discussion. I posted an announcement to our group page (https://www.facebook.com/groups/cbmga.org/ , it is a new class announcement) and for me and at least one other member if we go to the group, there it is at the top of the page but at least one member (and unknown others) when they go to the group, the announcement is NOT at the top of the discussion. Can anyone solve this? I would really like the announcement to be at the top of the discussion for everyone that goes to our group page.

Hi there, my name is Cara Pring, welcome to The Social Skinny, a website dedicated to social media and website optimization strategy. If you want simple, jargon-free tips and updates, you've come to the right place! Outside the geeky expert stuff I'm a crazy cat lady from Sydney - and no, that is not me in the header (everyone asks). You can find out more about me in the About page or you can connect with me on Twitter, FB, LinkedIn & G+. Thanks for stopping by :) Follow @carapring
In many cases, the most expensive part of an integrated circuit is the pins, because they make the package larger, and each pin has to be connected to the integrated circuit's silicon. To save pins, it is common for slow ADCs to send their data one bit at a time over a serial interface to the computer, with the next bit coming out when a clock signal changes state, say from 0 to 5 V. This saves quite a few pins on the ADC package, and in many cases, does not make the overall design any more complex (even microprocessors which use memory-mapped I/O only need a few bits of a port to implement a serial bus to an ADC). Commercial ADCs often have several inputs that feed the same converter, usually through an analog multiplexer. Different models of ADC may include sample and hold circuits, instrumentation amplifiers or differential inputs, where the quantity measured is the difference between two voltages.
LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others.[41] Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page.[42] LinkedIn provides its members the opportunity to generate sales leads and business partners.[43] Members can use "Company Pages" similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.[44] Due to spread of spam mail sent to job seeker, leading companies prefer to use LinkedIn for employee's recruitment instead using different a job portal. Additionally, companies have voiced a preference for the amount of information that can be gleaned from a LinkedIn profile, versus a limited email.[45]
Choose your privacy settings. By creating an open group, anybody on Facebook will be allowed to see posts and join the group. A closed group will allow only invited members to see posts or join, but anyone on Facebook will be able to search the group. A private group means that only those invited will see the group, including all its members and posts. FACEBOOK RETARGETING ADS MAKE SHOPIFY SO EASY - FACEBOOK ADS MASTERY EPISODE 4!

But it can also figure out what other sites you browse as long as you remain logged in on that device. It does this courtesy of tiny pixels publishers and businesses embed in their websites. These dots send a message back to Facebook when you visit — the technology is called Facebook Pixel. It allows companies to target people based on other sites they previously looked at.


I am managing several pages for a client. I am looking to clean up and streamline their Facebook pages. As of right now they don’t have a group. They host marathon and running events (non-profit). As of now they have their main Get Bold facebook page (it has the least likes/followers). Then they have several other pages one with about 4,300 like/followers, each of these pages are specific to the event. I’d like to know if I should take their Get Bold main page, convert that to a group. Then take the page that has the most like/followers and update that to be their main page? Then I can delete all other pages, so instead of each event having a separate page … each event would be added as an event on the new Get Bold page. This way we would have the benefit of the large following being moved to their main page, where followers would see all events and in addition now they would have a group. What would you suggest? Reports Administrator Filters for Shopify


Video Ads have a GIF or video as the centerpiece of the advertisement, and can be used to demonstrate a product or event. Video Ads help you form deeper connections with your audience by aligning your brand with a type of content online users are quickly consuming more of (nearly 80% of all data consumed on mobile devices will be in video form by 2021, according to a Facebook study).
Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category.
The analog signal is continuous in time and it is necessary to convert this to a flow of digital values. It is therefore required to define the rate at which new digital values are sampled from the analog signal. The rate of new values is called the sampling rate or sampling frequency of the converter. A continuously varying bandlimited signal can be sampled and then the original signal can be reproduced from the discrete-time values by a reconstruction filter. The Nyquist–Shannon sampling theorem implies that a faithful reproduction of the original signal is only possible if the sampling rate is higher than twice the highest frequency of the signal.
Analog-to-digital converters are integral to 2000s era music reproduction technology and digital audio workstation-based sound recording. People often produce music on computers using an analog recording and therefore need analog-to-digital converters to create the pulse-code modulation (PCM) data streams that go onto compact discs and digital music files. The current crop of analog-to-digital converters utilized in music can sample at rates up to 192 kilohertz. Considerable literature exists on these matters, but commercial considerations often play a significant role. Many recording studios record in 24-bit/96 kHz (or higher) pulse-code modulation (PCM) or Direct Stream Digital (DSD) formats, and then downsample or decimate the signal for Compact Disc Digital Audio production (44.1 kHz) or to 48 kHz for commonly used radio and television broadcast applications because of the Nyquist frequency and hearing range of humans. 2019 New Update!!! How To Know Stalk/Visited Your Facebook Profile - Using Simple Tricks
Great article. I printed it. Shared it…. and followed it to set up my new closed group ‘the Dogs of Canning with Councillor Patrick Hall’. Unfortunately no-one seems to be able to find my group when searching for it in FB. It’s as if it’s invisible. I have checked the settings and it’s definitely a closed (not secret) group. HELP!!!! I’ve seen this exact same problem all over the internet… no one seems to have an answer. One thing, I have not selected any ‘tags’ or selected an appropriate group category (nothing seemed to fit). Could that be an issue? People are typing in the EXACT group name and still are unable to find it.
Not a bug. Its the fb nutty algorythm that “administers” your group now. Its destroying the whole focus of having groups and keeping all members updated. High profile groups 2000 members probably wouldnt notice, but the average group with 100-200 members is where it is really apparent. Your members need to react. If they merely “see” they dont receive your posts in their feed. Some of my members have missed my posts and have manually typed in the name of the group to keep updated. Guess what? they have received recent posts and reacted. But it wont last if they dont react to everything! Its become a farce. My other replies on here demonstrate my anger.
An ADC with intermediate FM stage first uses a voltage-to-frequency converter to convert the desired signal into an oscillating signal with a frequency proportional to the voltage of the desired signal, and then uses a frequency counter to convert that frequency into a digital count proportional to the desired signal voltage. Longer integration times allow for higher resolutions. Likewise, the speed of the converter can be improved by sacrificing resolution. The two parts of the ADC may be widely separated, with the frequency signal passed through an opto-isolator or transmitted wirelessly. Some such ADCs use sine wave or square wave frequency modulation; others use pulse-frequency modulation. Such ADCs were once the most popular way to show a digital display of the status of a remote analog sensor.[17][18][19][20][21]
Some kinds of conversion tracking don’t require a tag. For example, to track phone calls from call extensions or call-only ads, you use a Google forwarding number to track when the call came from one of your ads, and to track details like call duration, call start and end time, and caller area code. Also, app downloads and in-app purchases from Google Play, and local actions will automatically be recorded as conversions, and no tracking code is needed.
If FB truly wants to promote groups then why is there no longer anyway to post directly to your groups from photos, social media or links on the net? This needs to be reestablished asap or groups will die. If I can’t post to the two groups I’m an admin for then there is no way to keep them active and viable. If I can’t post to the groups I’m a member of then those groups will also expire. Wake up FB. THIS IS NOT THE WAY TO KEEP GROUPS GOING… [How to increase conversion rate] Analyze Landing Pages with Google Analytics
Mobile devices have become increasingly popular, where 5.7 billion people are using them worldwide [13]. This has played a role in the way consumers interact with media and has many further implications for TV ratings, advertising, mobile commerce, and more. Mobile media consumption such as mobile audio streaming or mobile video are on the rise – In the United States, more than 100 million users are projected to access online video content via mobile device. Mobile video revenue consists of pay-per-view downloads, advertising and subscriptions. As of 2013, worldwide mobile phone Internet user penetration was 73.4%. In 2017, figures suggest that more than 90% of Internet users will access online content through their phones.[14]
In this scenario, the furniture retailer might have hired a third-party company to find anyone who is a new homeowner, since those people are likely to need furniture. It just so happened the editor and his wife had recently bought a new house. Their names could have been anonymized and put on an advertiser's list that was uploaded to Facebook. Facebook served everyone on that list an ad, and she saw it. 11 Google Ads Strategies For 2019
Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category.
Engagement with the social web means that customers and stakeholders are active participants rather than passive viewers. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). Social media use in a business or political context allows all consumers/citizens to express and share an opinion about a company's products, services, business practices, or a government's actions. Each participating customer, non-customer, or citizen who is participating online via social media becomes a part of the marketing department (or a challenge to the marketing effort). Whereas as other customers read their positive or negative comments or reviews. Getting consumers, potential consumers or citizens to be engaged online is fundamental to successful social media marketing.[20] With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services. This can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation.[21]

Facebook is evolving to focus more on building communities, and groups are the natural tools to help forge those new kinds of connections. One billion people already belong to Facebook groups. About 10 percent of those belong to groups that Facebook has identified as “very meaningful”—communities that “quickly become the most important part of someone’s experience on Facebook.” How To Change Thumbnail On YouTube Video 2019🔥🔥🔥
In a closed group, posts are only visible to members, so there’s a sense of being involved in an exclusive community. The group itself appears in Facebook searches, and the description and member list are visible to anyone on Facebook. It doesn’t offer complete privacy, but members can feel comfortable knowing that the posts they share are visible only to members of the group. All new membership requests must be approved by an existing member or administrator of the group.

You can use the Facebook pixel to track your website visitors' actions. This is called conversion tracking. Tracked conversions appear in the Facebook Ads Manager and the Facebook Analytics dashboard, where they can be used to analyze the effectiveness of your conversion funnel and to calculate your return on ad investment. You can also use tracked conversions to define custom audiences for ad optimization and dynamic ad campaigns. Once you have defined custom audiences, we can use them to identify other Facebook users who are likely to convert and target them with your ads. How to Sell to the Millennial B2B Buyer (Part 1)
I am a part of a Facebook group which is involved with quilting. They have recently encouraged members to display their blocks by adding them to albums created for each block. Previously the feed was a pleasure to scroll because each post came up individually. Now, however, the Album pops up instead, which is a royal pain. I have discovered that I can force my post into the feed by commenting on it myself. But the album still pops up too. My question is this: Is there a way that the Admins can make it so that Albums never pop up in the feed when new items are added to them? Or better still, can individual members customize the behavior of albums in their own feeds. I have already posted my discovery about commenting your own post, but that does not solve the annoying album behavior. Any thoughts?
Standard events are predefined visitor actions that correspond to common, conversion-related activities, such as searching for a product, viewing a product, or purchasing a product. Standard events support parameters, which allow you to include an object containing additional information about an event, such as product IDs, categories, and the number of products purchased.
Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is "crowdsourced", allowing amateur social media network members to sort and prioritize links by relevance and general category. Due to the large user bases of these websites, any link from one of them to another, the smaller website may in a flash crowd, a sudden surge of interest in the target website. In addition to user-generated promotion, these sites also offer advertisements within individual user communities and categories.[62] Because ads can be placed in designated communities with a very specific target audience and demographic, they have far greater potential for traffic generation than ads selected simply through cookie and browser history.[63] Additionally, some of these websites have also implemented measures to make ads more relevant to users by allowing users to vote on which ones will be shown on pages they frequent.[64] The ability to redirect large volumes of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers.
In early 2012, Nike introduced its Make It Count social media campaign. The campaign kickoff began YouTubers Casey Neistat and Max Joseph launching a YouTube video, where they traveled 34,000 miles to visit 16 cities in 13 countries. They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and sending tweets.[25] The #MakeItCount YouTube video went viral and Nike saw an 18% increase in profit in 2012, the year this product was released.
There's a lot of ad content on Facebook, and when Facebook users scroll through their News Feeds, that content start to blend together. Sometimes your best chance at sticking out on Facebook is by using subtle movements and details -- like Allbirds did, above. Let every other video on Facebook be quick and flashy, and yours will be a breath of fresh air to your audience.
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