All about Social Media Marketing tools and training

When Pollo Campero Guatemala wanted to make it easier for customers to place delivery orders, they turned to certified WhatsApp Solutions Provider, Yalo to integrate messaging into their business processes. Together they created an AI-powered customer engagement system that could automate orders placed on WhatsApp. By introducing WhatsApp messaging, Pollo Campero cut order processing time by 75% and developed direct relationships with its customers. 2 Ways to Ensure Audience Growth
Facebook is a meeting place for 20% of the worlds population.  That’s 1 in 5 people.  It is also the largest collection of data on the worlds population that ever existed in the history of humanity.  It has data on its 2 Billion members and on anyone who uses the internet and visits a website that has Facebook tracking code…  Whether you are logged in as a member of Facebook or not.

If you just judged it as a conversion that came from the Facebook shop on the retailer’s page, you’d be ignoring the fact that the consumer saw the ad first on Instagram and visited the website before making the purchase. You could argue at this point that the Instagram ad didn’t work but was an important trigger in getting this customer to buy the shoes. How to prepare and market using Facebook Ads

As video continues to grow as a storytelling medium for people and brands, we’ve worked with hundreds of businesses on building and analysing video ads to discover what makes great video creative. We found that, like advertising of all kinds, building effective video ad creative requires both art and science. So today we’re sharing our best practices for creating video ads on Facebook that grab attention and drive business goals.
That last distinction is important. While you can use Business Manager to manage clients’ Facebook pages and ad accounts, it’s important to use the Request Access option rather than the Add Page option. If you add your client’s pages and ad accounts to your Business Manager, they’ll have limited access to their own business assets—a sure way to cause tension in your business relationship. Facebook Marketing Tutorial 2019 | Social Media Marketing Strategy - Facebook Ads Tutorial 2019
Diego Davila will teach you how to dominate both Facebook & Instagram through this tutorial, which will help you scale up your business. In this super long and comprehensive 11 hour training, you will learn a lot of things including – laser sharp targeting your ads to people who matter, learning how to use facebook pixel and retargeting effectively, how to use facebook live to connect with your audience and also how to increase your facebook likes & popularity. Most importantly, this tutorial also includes a section on creating powerful Instagram ads so you get double the benefit from one course. One look at the reviews and you will know this course is worth your time. 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
FB does put all messages from groups into your newsfeed. Not sure how long it has been this way, but my newsfeed is cluttered with activity from all the groups I belong to. If you want to stop this, hover over a message in your newsfeed. You’ll see a drop down arrow in the top right. Click it. Click “hide”. Click “hide all stories.” Problem solved. How to add Discussion Topic (Discussion Unit) in Facebook Group
Your Facebook cover photo should make a statement for your brand. It should be interesting enough for the audience to stay on your page and memorable enough that they will want to come back. Sarah discusses this and other ways for creating a professional and customized Facebook page. She includes the optimal sizes for your cover photo, profile photo, various other elements, and how they function within your business page.
A successive-approximation ADC uses a comparator to successively narrow a range that contains the input voltage. At each successive step, the converter compares the input voltage to the output of an internal digital to analog converter which might represent the midpoint of a selected voltage range. At each step in this process, the approximation is stored in a successive approximation register (SAR). For example, consider an input voltage of 6.3 V and the initial range is 0 to 16 V. For the first step, the input 6.3 V is compared to 8 V (the midpoint of the 0–16 V range). The comparator reports that the input voltage is less than 8 V, so the SAR is updated to narrow the range to 0–8 V. For the second step, the input voltage is compared to 4 V (midpoint of 0–8). The comparator reports the input voltage is above 4 V, so the SAR is updated to reflect the input voltage is in the range 4–8 V. For the third step, the input voltage is compared with 6 V (halfway between 4 V and 8 V); the comparator reports the input voltage is greater than 6 volts, and search range becomes 6–8 V. The steps are continued until the desired resolution is reached. Understanding Conversion Rates in Amazon PPC Advertising
Facebook retargeting may be geared towards capturing those who have already visited your site, but this doesn’t mean you can’t still use the retargeting information to build brand awareness by reaching those who haven’t yet heard of you. Advertisers can create “lookalike” audiences based on the data from the Facebook Pixel to create ads geared towards new customers who match the profile of present customers. How to Create Facebook Ads That WORK in 2019
The copy above the image may seem minimal, but the ad very cleverly uses words like “discover” to create a sense of intrigue and hint at the potential sense of satisfaction users could experience by using the app. In addition, clearly stating that the Heal service operates on an on-demand basis aligns closely with the expectation of convenience that is rapidly becoming the norm for virtually all service-based businesses. Finally, the ad doesn’t just promise a house call by any doctor, but a great doctor, another subtle but compelling word choice that contributes to the overall success of the ad.
Increase attendance at events: | Online & Offline | Works the best for online events. Promoting your event via FB can play an integral part in your sales funnel. This shows people how to go from hearing about your event, to actually registering for it.  You capture awareness – get them to sign up – nurture your relation with your lead -then Get them to take action.
The performance of an ADC is primarily characterized by its bandwidth and signal-to-noise ratio (SNR). The bandwidth of an ADC is characterized primarily by its sampling rate. The SNR of an ADC is influenced by many factors, including the resolution, linearity and accuracy (how well the quantization levels match the true analog signal), aliasing and jitter. The SNR of an ADC is often summarized in terms of its effective number of bits (ENOB), the number of bits of each measure it returns that are on average not noise. An ideal ADC has an ENOB equal to its resolution. ADCs are chosen to match the bandwidth and required SNR of the signal to be digitized. If an ADC operates at a sampling rate greater than twice the bandwidth of the signal, then per the Nyquist–Shannon sampling theorem, perfect reconstruction is possible. The presence of quantization error limits the SNR of even an ideal ADC. However, if the SNR of the ADC exceeds that of the input signal, its effects may be neglected resulting in an essentially perfect digital representation of the analog input signal.
In this training, social media strategist Megan Adams will take you through the basics of advertising on facebook, helping you understand how to go beyond organic methods of promotion. She will teach you the basics of setting up campaigns, how various tools work and how to get started with your marketing. She will then move on to other topics including how to target, how to reach your desired audience and important tips to enhance the performance of your advertising. Facebook Pixel Purchase and Conversion Tracking with GTM | Part 3

(Helpful note: For the bidding, unless you have an audience of over a few hundred thousand visitors per month, you should bid for clicks. This mean you will pay each time someone clicks on your ad, even if they are just clicking the like button and don’t actually visit your page. You will also want to choose your own bid price and have it be above the maximum Facebook suggests. How do I track UTM in Google Analytics?
We set up backend events to record when people tap on links from Facebook which result in viewable articles, then determine if the article was viewed as an Instant Article or mobile web version. We then look at the collection of articles which were published as Instant Articles and compare their performance to their mobile web counterparts. We do this by comparing test group users who could see Instant Articles to control group users who only see the mobile web version of the article. By comparing the number of article views (normalized for group size), we determine how the presence of Instant Articles affects article views.
There are over ten different Facebook ad types that you can use. However, you should test some different ad formats to learn what works best for you. Find out how to create all the different Facebook ad types and what are the specific requirements for each. If you hadn’t heard about the Message, Lead, and Video ads before, you’ll know how to create them after reading this chapter!
You have two options for setting your bid: automatic bidding, where our ad auction system will adjust your bid to acquire the most leads as possible with your budget, or manual bidding, where you decide on the value each lead. If you’re using manual bidding, it’s best to start with a bid that represents how much you value each lead. For example, if a lead is worth $5 to you, bid at least $5. Lower bids may reduce the number of people in your target audience who see your ad.
On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group. Amazon PPC Conversion Rate - Learn the Importance of Conversion Rate % with Amazon PPC Ads
Many sites add social buttons by using content management plugins. If you are the author of such plugins, we highly recommend you integrate Social Plug-in Analytics to automatically record these interactions. Similarly, if you are a developer at a Social Network, you can also make it much easier for users to track your social network interactions in Google Analytics by integrating with Social Analytics. Facebook Secret Emoticons
What’s so great about Facebook video ads? Well, for one, shoppers that view videos are 1.81X more likely to purchase than non-video viewers. For another, the set-up process is as simple as setting up an image ad. It’s the video creation itself that might dissuade advertisers from getting in the video ads game—yet even those advertisers might soon find themselves at a disadvantage. Views of branded video content on Facebook increased 258% as of June 2017, and over 500 million people watch video on Facebook every day.

When you use the Facebook pixel, page views on your website are automatically logged and collected for Facebook Analytics unless you disable automatic event logging. This event is relevant for all use cases- targeting, measurement, optimization, and insights. If you have disabled automatic logging but still want to log specific events, you must manually implement logging for these events on your website. Facebook's stock plunge result of social media peaking, says analyst


In this article, I’ll show you how to create a Custom JavaScript variable in Google Tag Manager that creates a utility function. This function can be called with any piece of text (e.g. the text content of your main content DOM element), and it will return an object with a variety of scores based on different readability formulas, as well as a median grade level calculated from these scores. How do I track UTM in Google Analytics?
Facebook retargeting may be geared towards capturing those who have already visited your site, but this doesn’t mean you can’t still use the retargeting information to build brand awareness by reaching those who haven’t yet heard of you. Advertisers can create “lookalike” audiences based on the data from the Facebook Pixel to create ads geared towards new customers who match the profile of present customers. Permanently Delete Facebook Messages [HOW TO:]
Many social media marketers will post to Facebook expecting a reaction and scratch their heads when it doesn't happen. Maybe it's because you didn't ask. Don't expect your fans to know what you want they to accomplish. State explicitly what you'd like them to do by include a call-to-action. "Like this post if you agree!", "Share this if you know someone like this" or "Comment with your thoughts" are all examples of CTAs that push your fans to engage with you. NEW Beginner's Guide to Facebook Retargeting Ads 2019 - FB Pixel, Custom Audiences | #ChiaExplains
Its no secret that social media has rapidly become a mobile first experience. Keep this in mind when it comes to creating campaigns for Facebook advertising success. Given that you can serve ads across Facebook and Instagram, you will want to make sure that your ad creative is attractive, engaging and looks great on the small screen. Consider bright visuals for banners and be sure that your video ads are under 15 seconds. Focusing on mobile first creative will allow you to activate more users into your marketing funnels at a more cost-effective rate! Make sure your ads look great on mobile! How do you know who is tracking you on Facebook?
[…] Measuring the results of Facebook adverts themselves can be done on web analytics packages by monitoring the number of ‘click throughs’ and whether these progress to leads and/or sales.  There are other ways to measure how your Facebook presence is positively affecting your bottom line.  Many people put a phone number on adverts as well as their Facebook page itself.  By allocating a unique tracked number to each advert and another to your main page you can use call tracking technology to measure how many calls, and phone leads and sales, are as a result of your Facebook marketing.  You can also measure which Facebook activity is producing sales with promo codes to use on your website or printable coupons for in store redemption. […] Facebook is TRACKING YOU. How to stop them!
An important note here: Even if you don’t plan to use Facebook ads right away, it’s a good idea to set yourself up with a Facebook pixel now. This will give you access to important data when you are ready to launch your first campaign. A Facebook pixel is a simple piece of code that you place on your website to track conversions, remarket to people who have already visited your website, and build targeted custom audiences for future ads. The pixel will start collecting data as soon as you place it on your site, so you’ll have remarketing and custom audience information ready when you start your first campaign. 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
For example, an auto dealership gets a large number of visitors who search for specific makes and models, but they do not click the call to action “schedule a test drive.” The dealership uses this information to create ads that provide additional sales information on the cars the visitors were looking at, which further helps develop the user’s interest in the vehicle, leading them closer to converting users to take action, such as schedule a test drive or value trade-in.
While you’re at it, review what other iOS apps you’re allowing to access your location data. If you are uncomfortable with why an app would need your location information, disable the feature. Note that it’s probably a good idea *not* to disable location tracking for “Find my iPhone” (if you have it enabled) as you might err.. find it hard to find your iPhone! How To Make a Facebook Cover Photo - Facebook Banner Cover Size
I am having trouble with Facebook Blocking me as an admin from adding people to the group. How does Facebook think people are able to use the group if we can’t even add people on a regular basis. There is never a warning just blocked. What is the solution for this. Seems like Facebook is knocking people down from exactly what they are trying to build. Google Optimize Tutorial 2019 - Conversion Rate Optimization Tests
A wonderfully written and detailed comparison of facebook pages vs facebook groups. Thank you. =) I have been using the page feature, though I have been wondering if it may also be a good idea to add a group to the mix for certain features and updates and members who wish to participate and be notified. This may not increase following by a lot quickly, but it certainly couldn’t hurt. As long as you don’t spam it and keep it interesting it could at least help with your loyal and return followers.
Exclamation marks FTW: Did you notice the exclamation mark at the end of the ad headline? That’s no coincidence. Exclamation marks make us more alert and attentive to messages. That being said, don’t abuse exclamation marks either. As New York Magazine’s The Science of Us writer Melissa Dahl pointed out, “The exclamation mark, once reserved for expressing joy or excitement, now simply marks baseline politeness.” In other words, hacks only work if you don’t overexploit them. How To Setup Event Tracking In Google Analytics | Event Tracking In Google Analytics | Simplilearn
Not everyone has access to a contact at Facebook, so we felt obliged to share these best practices for Facebook Ads. Give these tips a whirl and let us know how your campaigns perform! And, while you're at it, download our free social media ad budget calculator. It'll save you precious time budgeting your social media ad expenses on Facebook and beyond!

Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs.
With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go, and still access most of the functionalities of Ads Manager. Wherever you are, you’ll have the power to create and edit ads, track their performance, and manage ad budgets and schedules. Convenient push notifications keep you informed on the go. How to Setup the Facebook Pixel
That last distinction is important. While you can use Business Manager to manage clients’ Facebook pages and ad accounts, it’s important to use the Request Access option rather than the Add Page option. If you add your client’s pages and ad accounts to your Business Manager, they’ll have limited access to their own business assets—a sure way to cause tension in your business relationship. Facebook Marketing Tutorial 2019 | Social Media Marketing Strategy - Facebook Ads Tutorial 2019
For the Facebook retargeting pixel to work, it needs to be installed on the back-end of all the relevant pages you want to track, create audiences, and remarket with. If you’re using Facebook ads to drive visitors to a click-through post-click landing page where you sell a course, you might want to install it on that page, the following checkout page, and the “thank you” page after that. Here’s why: How To Create A Facebook Retargeting Pixel - Top Facebook Retargeting Ads Strategy
Twitter allows companies to promote their products in short messages known as tweets limited to 140 characters which appear on followers' Home timelines.[33] Tweets can contain text, Hashtag, photo, video, Animated GIF, Emoji, or links to the product's website and other social media profiles, etc.[34] Twitter is also used by companies to provide customer service.[35] Some companies make support available 24/7 and answer promptly, thus improving brand loyalty and appreciation.
Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts. Retargeting Facebook Ads For Realtors - ( $1-3 Real Estate Facebook Leads)

Facebook offers some great ad targeting tools that can help you tailor your ad creative specifically for the demographic segment you want to target. Its Custom Audience tool gives marketers the ability to target specific users across any device. Lookalike Audiences, a cousin of Custom Audiences, enables advertisers to target new users who are likely interested in the business because they are similar to customers on a list already cultivated. By effectively using (and combining) these tools, you can ensure your ad creative is tailored in such a way that it speaks directly to your specific target audiences. This will increase the performance and user engagement of your Facebook ads, ensuring they remain higher up in users’ News Feeds. How to pause, cancel or delete your facebook ads from running.
To use Facebook retargeting ad campaigns effectively, you will need to create great campaigns with ads that speak to your custom audience with a focus on driving traffic to your site, which then increases the audience you can retarget ads to. Therefore, be sure to create ads that match your custom audience’s interests. Remember: even the best audience won’t convert without great ads, so take the time to create ads that will attract your precise users.
In this analysis, we started with all accounts we can analyze and went back a period of 3 months. We removed those that didn't have conversion tracking set up properly, those with low conversion volumes (<10 conversions/month), and low volume accounts (<100 clicks/month), leaving hundreds of accounts for our analysis. We then plotted where the accounts fit in terms of conversion rate.

If you just judged it as a conversion that came from the Facebook shop on the retailer’s page, you’d be ignoring the fact that the consumer saw the ad first on Instagram and visited the website before making the purchase. You could argue at this point that the Instagram ad didn’t work but was an important trigger in getting this customer to buy the shoes.
Paid advertising is one of the fastest ways to grow your page, but you can make your advertising budget go even further with some help from the pros at Hibu. They are one of a select few official Facebook Marketing Partners in the US that also specialize in supporting small businesses. As a full-service digital solutions provider, they also offer many services that will boost your overall online presence. Click here to contact a representative today. The Power of Facebook Advertising Explained for 2019
Carousel Ads contain a series of images or videos that users can rotate through, all of them helping to describe a single product, service, or event the ad is promoting. Each Carousel Ad can contain to 10 images or videos at a time and link to their own individual webpages. Because these ads carry so much media, according to Facebook, they're ideal for: How much text can you have on a Facebook ad?
Facebook generally offers last-touch attribution (recording only users who saw your ad and immediately converted) as a data point in ads. We know this isn’t always the whole picture. Sometimes people will see your ad, ruminate for a few days, and finally Google you and convert. Technically, they’re an organic search lead but in reality, they started as a paid social media lead. These people are lost to the Ads Manager reports. Want to Work at Facebook? See This First.
Imagine it – someone who’s been making scarves for years, whose family and friends are always telling them, “You should sell these! You could make a killing!” sees this ad. They reflect for a moment, before thinking, “Y’know what? I should sell my scarves!” At this point, they’ve already bought into Shopify’s message, and may begin exploring getting started with the platform. (Check out my post about marketing strategies for Etsy sellers and other craft businesses for more on how to get started with this type of marketing).
You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad. You will be able to grow your Facebook page likes and post engagement. You will be able to find new customers that will drive your brand to new heights via online marketing. Join this course now to learn how to take your brand, product, service, or public figure to the next level with the power of Facebook Marketing! Facebook Advertising: How To Analyze Your Facebook Ad Data In The Ads Manager - Advanced Analysis
Want to become a Facebook Ads expert? JOIN THE 500+ COMPANIES I HAVE CONSULTED ON SOCIAL MEDIA MARKETING AND INCREASED CONVERSIONS FOR VIA FACEBOOK ADS! Facebook Marketing is a REQUIRED skill for anyone with a product, service, brand, or public figure they need to PROMOTE! Join our 200,000+ students who have MASTERED Facebook advertising with out A-Z Facebook Mastery Course!  How To Create A Facebook AD 2019 - From Start To Finish

SpyHide is multipurpose and free cell phone monitoring software that is able to spy on GPS locations, text messages, call details, call recording, photos and media, social media, remote control, browsing history, etc. It allows you to view all the Facebook messenger chat conversations that happen through the target phone. With this software, you can view stickers and emoticons, see the names of people they have been chatting with, get access to any photos, videos or audio files sent through Facebook chat and saved on the specific phone. Facebook Cover Page Design | Design Social Media Banner in Adobe Illustrator
If you’re just starting out with Facebook advertising, the best way to manage your ads is to use Facebook Ads Manager. The Ads Manager is Facebook’s free campaign management tool that’s available to all marketers. By the end of this chapter, you will know how to use the Facebook Ads Manager and how to set up your first Facebook ad campaign. (We’ve created an in-depth guide to show you exactly how to create Facebook ads!) How To Set Up Your Facebook Pixel To Create Facebook Custom Conversions & Facebook Custom Audiences
When Pollo Campero Guatemala wanted to make it easier for customers to place delivery orders, they turned to certified WhatsApp Solutions Provider, Yalo to integrate messaging into their business processes. Together they created an AI-powered customer engagement system that could automate orders placed on WhatsApp. By introducing WhatsApp messaging, Pollo Campero cut order processing time by 75% and developed direct relationships with its customers.
The audience that matches your criteria is large enough: We may not be able to display information if your audiences size is too small. This may mean that you'll need to grow your audience before you can view all of your charts, or that you must adjust your time frame or filters. Learn more about why you may be seeing error messages, like Not Enough Data or Unknown in your charts. HOW TO TRACK YOUR FRIENDS FACEBOOK ACCOUNT 2017 100% WORKING [HINDI]

Knowing how to create and execute campaigns using Custom Audiences is the crux of Facebook remarketing. For tips on getting the most out of your Custom Audiences, and for information on how Custom Audiences are changing in the coming months—due to the GDPR (General Data Protection Regulation), Facebook is implementing a Custom Audiences permission tool that will require you to provide proof of consent before utilizing Custom Audiences (more on this later)—check out Big Changes to Facebook Custom Audiences: What You Need to Know. 5 Key skills of a marketing manager
Fb has bugged up membership groups. All what you say here is my experience too. Fb has become a mish mash of hyped up technology which as you say is inconsistent from day to day. I have put my comment which has to be moderated. Fb had become farcicle. Ridiculous. Why the heck do we need this page an epistlye of ribbish, to explain to everyone HOW to use fb. WHY has it become necessary???? Laughable. How to find my groups on Facebook | Don't follow what Google says
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