All about Social Media Marketing tools and training

Some businesses have asked – why should I have to pay to ensure that my post is seen by users who are my followers? If a user has liked my page, they should always see my posts on their news feed, shouldn’t they? The answer to this question is no, because it assumes that users spend every waking moment of their life on Facebook’s news feed. For the health and safety of your Facebook fans, we hope this isn’t true! $0 - 60k Salary in Digital Marketing (no degree necessary)
The most efficient way to create a Facebook 360 video is to use a 360-degree camera such as an ALLie or RICOH THETA. The THETA, for example, has two lens that together capture the 360-degree look. Since there’s no viewfinder, you’ll need to use the corresponding mobile app to set the shot and a tripod to keep the camera steady. The app then allows you to share directly to Facebook.

Facebook ads, however, are much better at piquing my interest. Quite often I’ll see ads that aren’t just visually appealing, but also closely align with my interests. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying. This makes them significantly more appealing – and much more effective. How To Add URL Tracking Parameters To Your Facebook Ads


Eye-catching image. I don’t know about you, but my thumbs slow down for cute dogs when I’m scrolling through my Facebook feed. This friendly, sleepy dog has nothing to do with the software for sale, but it makes me curious. I might even click on it. Note: there’s a fine line between using cute images of puppies to express the mood of your brand and misleading viewers with clickbait. DON’T do the latter. How to Measure Social Media Traffic with Google Analytics

Increase attendance at events: | Online & Offline | Works the best for online events. Promoting your event via FB can play an integral part in your sales funnel. This shows people how to go from hearing about your event, to actually registering for it.  You capture awareness – get them to sign up – nurture your relation with your lead -then Get them to take action. Are Facebook ads worth it?

Retargeting can help your business and/or product stay relevant while customers may be looking for other options. It’s a great way to give your audience a second, third or even fourth chance to purchase your product. Running Facebook ads can help with the social growth of your business. If you want to be successful at Facebook advertising campaigns, I would suggest starting small. You want to A/B test and measure the results from your ads to find that winning formula that yields success.
For all those focused on conversion, this course might be the best. The course focuses on how to find high converting ad images, make ad copies that click with your target audience and make them interested in buying from you. You will learn how to promote your content, generate more leads, build your list and sell more products faster and cheaper. Key USP : This training helps you save money by helping you allocate your budget wisely. Created by Sandor Kiss and Patrick Dermak, they’ve taught more than 200,000 students between them. While you take a moment to gulp that, we say you better have a good look at their course here. How Facebook Ad Costs Work and How to Keep Facebook Advertising Costs Low
With the basic skeleton of your Page complete, there’s an important step you’ll want to take before you send the Page out to the world … or even your co-workers. Remember how Facebook creates business Pages separate from personal profiles? One benefit of this is so multiple people from an organization can edit and post from the Page without sharing login credentials. But that also means you need to designate who has what levels of editing access. That’s where Page Roles comes in. Facebook Ads In 2019 | From Facebook Ads Beginner to EXPERT In One Video
How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it. NEW Beginner's Guide to Facebook Retargeting Ads 2019 - FB Pixel, Custom Audiences | #ChiaExplains
To illustrate, it might appear that your Facebook Reach campaign isn’t converting a single customer, but with closer inspection in Facebook Analytics using event source groups, you see that 5% of users who interact with your ads go on to like your posts before eventually filling out a contact form on your website. This data is available on the Funnels tab in Facebook Analytics. Facebook IPO: How to Buy Facebook Stock
Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most. Facebook Pixel Purchase and Conversion Tracking with GTM | Part 3
If you are slightly comfortable with dealing with code, feel free to paste the “conversion pixel” code right in between the tags of the confirmation page. Otherwise, upload the “Facebook Conversion Pixel” plugin into wordpress and then navigate to the post/page edit screen in wordpress and find the box the plugin added where you can paste in your “conversion pixel.” Facebook Retargeting Ads - The Ultimate Guide
Tracker applications are softwares that are able to stealthily collect information about the target application on the target device and send that information to another device through which the person doing the tracking monitors the messages. Fortunately enough, all trackers are able to track multiple applications at once. Facebook messenger is one of those applications.
A bar hosts a weekly Ladies Night and they are looking to increase attendance for tomorrow night. They segment ads by location, age, and gender. First, they hyper-focus location to show ads only to those within a 10-mile radius of their bar. Second, the majority of their best customers are 24 to 35, so they target ads to users in that age range. Lastly, they know men and women look for different things in a night out, so they create two ads geared towards each.
When Instant Articles were first released, they were only available to a few select publishers. Now, any publisher can use them if they sign up at https://instantarticles.fb.com/. Facebook will walk you through submitting your first sample article and requesting approval from the Instant Articles team. Once you’re approved, you’ll be able to auto-publish in the new format.
I’m not even sure how this works, where does the headers and footers plugin put the code, in to every page? Do I just add the second bit of FB code beneath this? it needs to go after the . Does it go in the page template? Posts template? I’m lost as usual, until FB make this easier I’m not going to bother. Selecting your audiences, demographics, countries, Events? and all that, it’s just too overwhelming for most business owners. Those who have money will survive online, they can pay someone else to do it, one-man businesses like mine will eventually disappear. I can’t make any money wasting time on things like this so it just gets worse. Already slipped off the first page of Google after 14 years on there, all down hill from here I’m afraid, time to do something else.
If you just judged it as a conversion that came from the Facebook shop on the retailer’s page, you’d be ignoring the fact that the consumer saw the ad first on Instagram and visited the website before making the purchase. You could argue at this point that the Instagram ad didn’t work but was an important trigger in getting this customer to buy the shoes.
Test fun ideas: It’s safe to say that our holiday calendar of marketing gifographics was the first of its kind. People love novelty, and you can use this knowledge to your advantage by putting your effort into creating high-quality content to share on Facebook. Testing new ideas might be a good way to earn people’s attention and drive more traffic to your website.
For example, an auto dealership gets a large number of visitors who search for specific makes and models, but they do not click the call to action “schedule a test drive.” The dealership uses this information to create ads that provide additional sales information on the cars the visitors were looking at, which further helps develop the user’s interest in the vehicle, leading them closer to converting users to take action, such as schedule a test drive or value trade-in. Facebook Emoticons Smileys

Facebook brings you a series of courses to reach out to more people and increase awareness of your business. The programs are divided on into various categories such as build awareness, choose ad format, distribute and monetize content, drive consideration, lead generation and more. You can choose one or more courses that best fits your requirement based on your expertise level. By the end of the classes, you will have the confidence to apply the skills acquired to your business. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale


To use Facebook retargeting ad campaigns effectively, you will need to create great campaigns with ads that speak to your custom audience with a focus on driving traffic to your site, which then increases the audience you can retarget ads to. Therefore, be sure to create ads that match your custom audience’s interests. Remember: even the best audience won’t convert without great ads, so take the time to create ads that will attract your precise users.

Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category. Facebook Ads Full Tutorial | Dropshipping & E-Commerce 2019
This is a very simple and user friendly procedure. Seldom will you come across a spyware that is too complex to understand. Normally, most of these softwares have to be installed in your own cell phone and PC, and the cell phone on which the facebook messenger you want to track is being used. Once you have done this, the spyware, once opened, will launch itself. It will remain hidden on the phone on which the application is being tracked. Whenever you want to gather information about that application, simply open up the tracker on your phone or laptop, and scroll down to the facebook option. Here you will see options of facebook messenger and other related communication media. Click on messenger and you will instantly receive the latest updates, plus any messages that were deleted. Facebook App Install Ads: 3 Keys to Success 

This article has come about because I asked myself this very question just the other day when faced with a work brief to create some sort of social platform (preferably on Facebook) for a specific group of affiliates.  I immediately thought of a Group, but agreed to draw up a table outlining the differences to bring to a meeting where we could all decide together. Coincidentally a few days later I received an email from someone I used to work with at Qantas asking the same question in relation to a personal project they were starting.

As you can see, most of the mainstream free Facebook messenger spy apps in 2018 need to be downloaded on the target users' cell phone and then to track the usage of that device on PC/Mac. Now are you ready to use one of them and begin to try it? Good luck to you. By the way, remember that the be monitored person can also backup all data in their device before use these spy apps such as Tenorshare iCareFone. Last but not least, take note that do not use any spy software to perform illegal behavior. How to add emoticons in Facebook
The Wilkinson ADC was designed by D. H. Wilkinson in 1950. The Wilkinson ADC is based on the comparison of an input voltage with that produced by a charging capacitor. The capacitor is allowed to charge until its voltage is equal to the amplitude of the input pulse (a comparator determines when this condition has been reached). Then, the capacitor is allowed to discharge linearly, which produces a ramp voltage. At the point when the capacitor begins to discharge, a gate pulse is initiated. The gate pulse remains on until the capacitor is completely discharged. Thus the duration of the gate pulse is directly proportional to the amplitude of the input pulse. This gate pulse operates a linear gate which receives pulses from a high-frequency oscillator clock. While the gate is open, a discrete number of clock pulses pass through the linear gate and are counted by the address register. The time the linear gate is open is proportional to the amplitude of the input pulse, thus the number of clock pulses recorded in the address register is proportional also. Alternatively, the charging of the capacitor could be monitored, rather than the discharge.[14][15]

Note that when you create assets within Business Manager, you won’t be taken through the standard setup wizard directly. For instance, to create a new page, you need to go to the Business Settings menu and click on Pages. Then click on the page you just created. From there, you will be taken through the standard wizard to fully set up your new Facebook page. How to get Facebook ads approved quickly - facebook adverts
Timely holidays are an excellent opportunity to launch a themed Facebook ad campaign, but so many businesses drop the ball when it comes to the ad creative of these campaigns. Either their ads are bland and forgettable, or their offer sucks, or the messaging of the ad is simply tone-deaf (think social media promotions that attempt to capitalize on celebrity deaths, for example).
For example, if you are an online clothing shop and you say “Register now for free, unique products at different colors, shapes and sizes. Browse today!” – you are not really giving the audience anything to look forward to. But if you mention“Get 100 off your total purchase, plus free shipping nationwide!” then you have succeeded in delivering a solid value proposition and they will more likely to click on your ad.
Thank you for this article! I manage the FB page and ads for a client of mine. He used a different email in the name and email section of the business manager account creation than the email he uses to log into Facebook. He’s not able to manage his main page in business manager. When he tries to add the page he’s getting this message, “Error notice
Start with low-threat offers: Every time you ask people to sign up for a subscription or buy something from you, you’re asking them to take a chance on you. Before you can ask people to spend money on your products, you need to earn their trust. Not all offers match with your target audience’s familiarity with your brand and the PPC channel temperature.

If you're on a mission to optimize your Facebook business page you've come to right place. The Wishpond marketing team put our heads together and came up with a comprehensive checklist of 45 of the best Facebook Business Page tips, tricks, and optimizations. We suggest going through each one and checking each off the list. At the end of it all you will have a page worthy of your next super fan. How To Create A Facebook Retargeting Pixel - Top Facebook Retargeting Ads Strategy
Custom or lookalike audiences are another extremely powerful targeting option for you. In a nutshell since this is a topic for another chapter: with custom audiences, you can create audiences based on your website traffic with something called the Facebook Pixel.  The pixel allows you to build audiences in addition to track events (“conversions” that occur on your website, so this is something you will want to install immediately if you haven’t done so already. You need to create these custom audiences from the assets -> audiences section of your ads manager. They cannot be created during campaign creation.
You’re likely reporting on a bi-weekly, monthly, or quarterly basis to see which content is resonating with your audience in terms of page views, shares, comments, and other engagement metrics. With all of this knowledge at your fingertips, you should be using this data to decide where to focus your promotion budget. Put some money behind your best content to get it even more exposure. Facebook Ads Tutorial For Beginners Step By Step 🔥 Social Media Marketing Course 2019
All of your advanced reports, pixels, saved or custom audiences and other tools are available in the top left corner of the screen where it says “Ads Manager”. Hover there and then hover over “All Tools” in the bottom of the window to view all of your creation, planning, measurement, and asset tools you should be using as well as your settings for the ad account. How to Use Steal Your Competitors Customers Using Facebook's Audience Insight Tool (SPECIAL GUESTS!)
By showing the same Facebook retargeting ads for weeks you risk boring and even annoying your visitors; it’s known as ad fatigue. As a result, people can start to actively hide or even block your ads. Facebook takes that as a sign of low-quality and irrelevant content and raises your cost of reaching people. On the other hand, by sending your visitors through an ever-changing campaign, they won’t get irritated at your Facebook retargeting efforts and you won’t overpay for your Facebook retargeting campaigns. How to add Facebook Login with your Android App (2019 Version)
Using this type of ad will help drive a targeted group of people to attend your event. These will show up in the News Feed of the specific audience you've chosen. Events are a big part of most businesses, but getting people to attend even a small event, can be tricky. Promoting your event to a targeted specific audience on Facebook can help drive the right kind of attendees. How Long Until I Get Results From My Facebook Ads?
Facebook Pixel is part of Facebook’s advertising platform. Everyone with a Facebook account had access to this platform. To get it login to Facebook and select the Ads Manager. This will either be on the right under Favorites or in the down arrow drop-down menu under Manage Ads. In the Facebook Ads Manager select Tools and then Pixels. Next, click on the button that says Create a Pixel. This will give you the code you need to place into the header of your website.
For those of you who want to enhance your knowledge of advertising on the platform and not just learn the basics, this course by Megan Adams is an ideal choice. A social media strategist, Megan has helped numerous brands and businesses globally grow through online advertising, with a special focus on facebook marketing. She brings all that experience of hers into play here as she helps you master ads. She will help you go beyond the basics of ‘creating ads’ and explain various tools and techniques required to take your campaign to the next level. Best thing is that you can practically attend this for free with LinkedIn Learning’s(Lynda) free trial month. Tracking Facebook Campaigns in Google Analytics
Lookalike audiences allow you to easily reach new people who are likely to be interested in your business because they're similar to your most valuable existing customers. We look at the common qualities of the people in a source audience, such as demographics and interests, and then find people who most closely “look like” that source audience. Advertisers that use events can create a dynamic source audience based on the actions people are taking in their app or on their website. How to Setup Facebook Event Tracking w/ New Highlighter Tool!
Another difference between joining a Group and liking a Page is the number of notifications that you receive. When in a Group, you'll get notified each time someone posts, comments or likes. With a Page, however, it's just when someone likes your comment or tags you in a comment that you'll be told of it, much like with regular comments and likes on Facebook. Which Social Media Platform Is Right For Your Business?

To create a linked content post, all you need to do is copy and paste a link into the status box. Facebook will automatically pull the meta description and photo, so you get a great-looking post with very little effort. Then add text to tell readers why they should click through, and you’re set. While you’ll want to use most of your link posts to share your own content, you could also share content from other thought leaders in your industry. For example, Entrepreneur Magazine shared our post on how to create compelling Instagram captions.


The “Interests” section is a great way to uncover industry and competitor information. You can add general interests or the names of specific Pages. However, be warned that not every Page will be available to analyze if they do not have a substantial number of likes. In the example below, I’m choosing to analyze women in the United States between the ages of 18 and 35 who are interested in yoga and the apparel company Lululemon Athletica.
Being able to reliably track conversions is a big reason—and being able to choose what touch points you want to assign the most weight is also important. Being able to see not only that a Facebook Ad converted, but the entire path that is taking users to those conversions, can help increase your ROI and overall conversions of all types. Being able to track the path of the conversion can lead to a lot more in the future, and give you a good understanding of what your customers are looking for. That’s huge. Facebook App Install Ads [Step by Step] How To Get More App Downloads
For those of you who want to enhance your knowledge of advertising on the platform and not just learn the basics, this course by Megan Adams is an ideal choice. A social media strategist, Megan has helped numerous brands and businesses globally grow through online advertising, with a special focus on facebook marketing. She brings all that experience of hers into play here as she helps you master ads. She will help you go beyond the basics of ‘creating ads’ and explain various tools and techniques required to take your campaign to the next level. Best thing is that you can practically attend this for free with LinkedIn Learning’s(Lynda) free trial month. Facebook Conversion Ads
To use Facebook retargeting ad campaigns effectively, you will need to create great campaigns with ads that speak to your custom audience with a focus on driving traffic to your site, which then increases the audience you can retarget ads to. Therefore, be sure to create ads that match your custom audience’s interests. Remember: even the best audience won’t convert without great ads, so take the time to create ads that will attract your precise users. HOW TO LOG OUT FROM FACEBOOK MESSENGER ON ANDROID 2019 NEW
How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it. NEW Beginner's Guide to Facebook Retargeting Ads 2019 - FB Pixel, Custom Audiences | #ChiaExplains
SPYERA: the most powerful and undetectable monitoring software! It can remotely monitor Android Phone, Android Tablet, iPhone or iPad on your Wondows and Mac, and it also can allowed to monitor your kids and understand their world. From it's official site, we can see the PYERA can spy on phone calls, open camera remotely, record phone call, spy on instant messages, track GPS location, spy on applications, spy on VoIP call, capture keylogs, spy on media files, spy on SMS and Emails, monitor Internet, see deleted messages on web/pc/mac. 40k Stories: The Beast
Anna Lynn Dizon is a staff writer for Fit Small Business, contributing to our sales, marketing, and real estate sections. Her experience in business and finance led her to work for a US risk mitigation company in its regional office in Singapore. Anna holds a degree in accountancy and is currently working towards her master’s in language and literacy education. Music Marketing Secrets | Get Your First 500 Fans In 30 Days
An ADC works by sampling the value of the input at discrete intervals in time. Provided that the input is sampled above the Nyquist rate, defined as twice the highest frequency of interest, then all frequencies in the signal can be reconstructed. If frequencies above half the Nyquist rate are sampled, they are incorrectly detected as lower frequencies, a process referred to as aliasing. Aliasing occurs because instantaneously sampling a function at two or fewer times per cycle results in missed cycles, and therefore the appearance of an incorrectly lower frequency. For example, a 2 kHz sine wave being sampled at 1.5 kHz would be reconstructed as a 500 Hz sine wave.
***REMEMBER: You will not MARKET to this entire page in the future (make sure to ONLY target your specific country in boosted posts, etc. ads targeting your Facebook page users). EXAMPLE: I am a brand that  targets people in the UK. I build my page clout to 10,000 likes for under a $0.01 per like with Thailand page like ads only. I will know in the future as new people like my page, these are organic likes (most likely because of my content, SEO, and page like clout). So in future ads targeted at my page followers/likers (via the Connections option under the Ad Set level), I will only target my countries of choice (i.e. the UK), therefore excluding these original cheap likes/Thailand people unlikely to purchase my UK specific product.  Does Facebook pixel only track traffic from Facebook?

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