All about Social Media Marketing tools and training

Retargeting and remarketing effectively share the same goal of closing sales using warm leads. The major difference is the delivery of ad delivery. Remarketing usually uses email to contact warm leads, whereas retargeting uses ads such as Facebook to reach warm leads. Retargeting tends to outperform remarketing, as users are more receptive to Facebook ads than undesired emails. FACEBOOK RETARGETING ADS MAKE SHOPIFY SO EASY - FACEBOOK ADS MASTERY EPISODE 4!
Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts. OPEN FACEBOOK DESKTOP SITE ON ANY MOBILE
When marketing your business page on Facebook, you’ll want to make sure everything is set up quickly and properly from the very beginning so your Facebook marketing can hit the ground running. Save yourself some time and hire a freelancer from Fiverr to create and set up your business Facebook page. They can also manage your page for you and run ad campaigns on your behalf — all starting from $5. Click here to try Fiverr. How do you know if your Facebook ad is working?
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category.

Not everyone has access to a contact at Facebook, so we felt obliged to share these best practices for Facebook Ads. Give these tips a whirl and let us know how your campaigns perform! And, while you're at it, download our free social media ad budget calculator. It'll save you precious time budgeting your social media ad expenses on Facebook and beyond! ClickMagick Tutorial | How To Add Facebook Pixels To Tracking Links
Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content. This can be seen through digital photos, digital videos, text, and conversations. It is also represented through sharing of content and information from others via weblinks. The second part is reactive conversations with social media users responding to those who reach out to your social media profiles through commenting or messaging.[22] Traditional media such as TV news shows are limited to one-way interaction with customers or 'push and tell' where only specific information is given to the customer with few or limited mechanisms to obtain customer feedback. Traditional media such as physical newspapers, do give readers the option of sending a letter to the editor. Though, this is a relatively slow process, as the editorial board has to review the letter and decide if it is appropriate for publication. On the other hand, social media is participative and open; Participants are able to instantly share their views on brands, products, and services. Traditional media gave control of message to the marketer, whereas social media shifts the balance to the consumer or citizen.
For growing businesses like Monday.com, it's a smart idea to pivot off the brand awareness of household names. By filling the Monday logo with Apple's famous rainbow color-way, the ad above captures the attention of Mac users who'd recognize those vintage rainbow stripes anywhere (and could use a new task-management tool that works on their computer). Adchill App Installs Day 1 - Initial Set up of App Install Ads

An integrating ADC (also dual-slope or multi-slope ADC) applies the unknown input voltage to the input of an integrator and allows the voltage to ramp for a fixed time period (the run-up period). Then a known reference voltage of opposite polarity is applied to the integrator and is allowed to ramp until the integrator output returns to zero (the run-down period). The input voltage is computed as a function of the reference voltage, the constant run-up time period, and the measured run-down time period. The run-down time measurement is usually made in units of the converter's clock, so longer integration times allow for higher resolutions. Likewise, the speed of the converter can be improved by sacrificing resolution. Converters of this type (or variations on the concept) are used in most digital voltmeters for their linearity and flexibility. How To Make Thumbnails For YouTube Videos On Android 🔥
The headline likely does exactly as intended — entices people to think about the ability of people to find their business online. This is extremely important for business owners with an online presence. The post text elaborates on this thought, asking prospects if their customers can find them online. By adding “when they need you most,” the company does a great job of playing off of people’s emotions. How To Set Up Your Facebook Pixel For Beginners In 2019 | Easy Facebook Pixel Tutorial
The CourseEnvy team has helped over 100,000 students master social media marketing and optimize their facebook media strategy. The author of this program Justin O Brien comes with a tonne of experience in this domain and is a successful entrepreneur too. As a user Lori Newman puts it, “This video course is very informative – especially if you are beginning to learn about Facebook Ads. If you watch it from beginning to end you will have a solid foundation for managing Facebook pages, ads & more”. This course covers Lead Generation Ads, Remarketing/Retargeting Ads, Dynamic Ads (for ecommerce), Instagram Advertising, ads in Facebook Messenger among many other resources like pixel management, reporting and overview of social media marketing. A true stand out as per our assessment, this training program is one of the best facebook marketing courses you will find out there How To Track Social Ads In Google Analytics

Every business using Facebook retargeting ads should use the Facebook Pixel Helper to create more effective ads and increase their return on ad spend. The Facebook Pixel Helper is a troubleshooting tool used to monitor and maintain the Facebook Pixel functionality. It is a free and easy-to-use Google Chrome extension that takes the guesswork out of whether or not pixels are input and running correctly. 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video! 

Its no secret that social media has rapidly become a mobile first experience. Keep this in mind when it comes to creating campaigns for Facebook advertising success. Given that you can serve ads across Facebook and Instagram, you will want to make sure that your ad creative is attractive, engaging and looks great on the small screen. Consider bright visuals for banners and be sure that your video ads are under 15 seconds. Focusing on mobile first creative will allow you to activate more users into your marketing funnels at a more cost-effective rate! Make sure your ads look great on mobile! How do you know who is tracking you on Facebook?
The number one paid marketing mistake I see realtors (and everyone else) making on Facebook is using boosts over ads. Boosts are fine and can get a few extra likes or comments, but with Facebook ads, you can do so much more! Ads will only go to people who fit into the specifics you target. For example, I can aim for people with interests like “real estate.” Also, you can install the Facebook Pixel on your website which allows you to target either people who have visited your website or a lookalike audience. While you can’t see who those people are, you know they’re already looking at homes for sale or what you do for sellers! You can’t do that with postcard marketing, and it’s a fraction of the cost. Career in marketing: Interview with a Product Marketing Manager at Facebook Live 

A local bakery is using the Facebook Pixel to track user behavior on their website. They find that the majority of users go to one of three pages from their homepage: their menu, catering services, or wedding cakes. Their goal is to increase their sale of custom wedding cakes, so they create Facebook ads focused on their custom cakes targeted to users who spent at least two minutes on their wedding cakes webpage, rather than showing a generic bakery ad. Facebook Login & Graph API | JavaScript SDK

Has anyone found a solution for this? I was the admin to 65 groups linked to my business page. I noticed on some of the groups’ Member section, I am no longer listed as an admin – yet I still get notifications when someone wants to join the group (but when I click to add them, there is nothing there). Also, when I go to the Settings – Groups section directly within my business Page, it says I am supposedly still an Admin of all 65 groups. It’s like I’m stuck in limbo somewhere. I’ve tried reading tons of forums for help. Any luck??
With the basic skeleton of your Page complete, there’s an important step you’ll want to take before you send the Page out to the world … or even your co-workers. Remember how Facebook creates business Pages separate from personal profiles? One benefit of this is so multiple people from an organization can edit and post from the Page without sharing login credentials. But that also means you need to designate who has what levels of editing access. That’s where Page Roles comes in. Facebook Marketing Made Easy for beginner
We’ve discussed a few strategies for creating relevant audiences; once you’ve acquired enough data, you can clone your top-performing Facebook audience. Facebook’s Lookalike Audience feature allows you to take an audience you already have and expand your reach by finding new leads that have similar attributes. You can pretty much clone your best customers. It’s that simple!
How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it. Facebook Pixel Code - Facebook Ads Tutorial 2019, Facebook Custom Conversions Tracking

Quantization error is introduced by quantization in an ideal ADC. It is a rounding error between the analog input voltage to the ADC and the output digitized value. The error is nonlinear and signal-dependent. In an ideal ADC, where the quantization error is uniformly distributed between −1/2 LSB and +1/2 LSB, and the signal has a uniform distribution covering all quantization levels, the Signal-to-quantization-noise ratio (SQNR) is given by


There are a number of different ways to use Facebook retargeting, from showing ads of products a user has shown interest in on your website to promoting a special offer to recent site visitors to incite sales. Every business will use Facebook retargeting differently, depending on their business and advertising goals. For example, a local yoga studio could use Facebook ads as a reminder to those who last registered for a class two weeks ago to encourage return customers. FACEBOOK RETARGETING ADS MAKE SHOPIFY SO EASY - FACEBOOK ADS MASTERY EPISODE 4!
Knowing how to create and execute campaigns using Custom Audiences is the crux of Facebook remarketing. For tips on getting the most out of your Custom Audiences, and for information on how Custom Audiences are changing in the coming months—due to the GDPR (General Data Protection Regulation), Facebook is implementing a Custom Audiences permission tool that will require you to provide proof of consent before utilizing Custom Audiences (more on this later)—check out Big Changes to Facebook Custom Audiences: What You Need to Know. 5 Key skills of a marketing manager
To get social interaction Analytics and reporting for other networks like Facebook or Twitter, you need to integrate Google Analytics with each network button. With Social Plug-in Analytics, recorded interactions range from a Facebook "Like" to a Twitter "Tweet." While event tracking can track general content interactions as well, Social Analytics provides a consistent framework for recording social interactions. This in turn provides Google Analytics report users with a consistent set of reports to compare social network interactions across multiple networks. Fastest Way To Make $100/Day With Facebook Ads | Step-By-Step Beginner Breakdown
Your Facebook cover photo should make a statement for your brand. It should be interesting enough for the audience to stay on your page and memorable enough that they will want to come back. Sarah discusses this and other ways for creating a professional and customized Facebook page. She includes the optimal sizes for your cover photo, profile photo, various other elements, and how they function within your business page.

Billy Gene is a globally renowned digital marketing influencer, educator and trainer in the world and has so far revolutionized the campaigns of thousands of marketers! In this 18 lesson long comprehensive program on Creativelive, he will share some of his secrets about how to craft ads, process of creating ad copy, capturing leads, the sales planning process and a lot more. He will also teach you how to upsell, how to retarget visitors and give a sneak peak into the sales bridge. The class also comes with a Marketing Workbook as bonus material, and will offer an in depth understanding of different kinds of ad formats. Very well suited for those wanting to learn in a bootcamp / workshop format while taking a class online. How do I track a Facebook ad conversion?

Group 1: People who click through to your post-click landing page but don’t progress to the sales page. These people will click on your ad, evaluate your post-click landing page, and decide they’re not ready to buy. The Facebook Pixel on that page will add them to an audience that you can target with a tailored Facebook ad that attempts to draw them back to that post-click landing page. Advanced Retargeting Facebook Ad Strategy 2019
In addition, social media platforms have become extremely aware of their users and collect information about their viewers to connect with them in various ways. Social-networking website Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves.[104] This may be an unethical or ethical feature to some individuals. Some people may react negatively because they believe it is an invasion of privacy. On the other hand, some individuals may enjoy this feature because their social network recognizes their interests and sends them particular advertisements pertaining to those interests. Consumers like to network with people who have interests and desires that are similar to their own.[105] Individuals who agree to have their social media profile public, should be aware that advertisers have the ability to take information that interests them to be able to send them information and advertisements to boost their sales. Managers invest in social media to foster relationships and interact with customers.[106] This is an ethical way for managers to send messages about their advertisements and products to their consumers.

This is a very good question. From my experience, it doesn’t matter what industry you are in, or how much marketing budget you have. I would always suggest that if it’s the first time running the ad – Budget $5-10 a day(estimated average daily reach of 540-2,700 people) and run the ad for 7 days. This will give you feedback on how the ad is converting, and how it’s resonating with your audience.
$5-10 dollar a day is a feasible budget for most small or local business such a La Tana to get their feet wet in FB advertising. After you have gotten the right converting ad formula down, feel free to increase your budget an extra $5-10 dollars a day. Of course, the higher the budget, the greater your reach. I recently worked on a Facebook ad project for a supplement company. Their budget was  a whopping $100 per day(estimated daily reach of 8,000-21,000 people).
Our ads based on data from partners setting in your ads preferences can give you more control over this activity. It controls whether we show you ads based on your use of websites and apps off Facebook Company Products, and it also controls ads based on data we receive from partners about your offline activity. You can review these choices at any time.
When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization. Best Facebook Android App - Touch for Facebook
Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category.
Knowing how to create and execute campaigns using Custom Audiences is the crux of Facebook remarketing. For tips on getting the most out of your Custom Audiences, and for information on how Custom Audiences are changing in the coming months—due to the GDPR (General Data Protection Regulation), Facebook is implementing a Custom Audiences permission tool that will require you to provide proof of consent before utilizing Custom Audiences (more on this later)—check out Big Changes to Facebook Custom Audiences: What You Need to Know. 5 Key skills of a marketing manager
What can you offer your audience that’s of value? That they would want to tell their colleagues about? Facebook is all about sharing and interacting with others. If you truly focus on giving as much value to your prospective customers as possible, they will return the favor by letting others know and providing their own network with the opportunity to experience such value. For example, this could be an eBook, an exclusive offer, a cool competition, etc. It can even be just deliciously awesome content. I Quit Social Media and My Income TRIPLED
There isn’t an action button to click to find any of the pixel pieces of information. And there is no listing of pixels or any screen that gives any information or pixel ID. My pixels tab just gives some screen items to open and download the code. I am so tired of instructions that don’t work. And Facebook is useless. So ultimately I have spent an hour trying to find the pixel ID and can’t. This article does not help me. Marketing On Facebook - Get Massive Engagement With Facebook Ads [2019]
Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you'll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other. Understanding Your Numbers and Reports With Shopify and Conversific To Increase Revenue
Review : A great course to understand Instagram Marketing from scratch. Benji taught the course in a friendly manner. I never used Instagram before this course, but his teaching approach made me quite comfortable and I gradually picked pace. P.S: Benji, I would really appreciate if you could provide more examples related to Instagram Business tools as well. -Robin Bhan Facebook Pixel - how to track a click on a button or a link?

After we have decided our campaign type, let’s give our campaign a name. This may seem like a fairly simple step, but it is actually very important to adopt useful naming conventions for your campaigns when you start with Facebook advertising so you can easily organize your campaigns as you scale and run more of them. It also sets you up for hyper-efficient reporting later on when it comes time to analyze your results.
It almost goes without saying that entertainment networks like A&E typically have much larger budgets for ad creative. However, that doesn’t mean you can’t apply these techniques when it comes to your own seasonal and holiday ad campaigns. Is there another angle your campaigns can take during popular holidays? Are there other ways to focus on the unique selling proposition of your business while using appropriately seasonal messaging?
Beberapa tahun yang lalu, Facebook Ads menggunakan gambar yang kecil. Namun, ini tidak terjadi lagi. Format iklan di Newsfeed memiliki gambar besar dan sangat relevan. Jadi, pastikan untuk Anda meng-upload foto dengan resolusi  yang cukup tinggi. Facebook juga menyarankan agar gambar yang Anda upload memiliki ukuran 600 x 315, agar lebih memiliki tata letak yang tepat dan proporsional. How to track iOS App Installs without Facebook SDK or ANY in-app code
Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs.
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You can use the Facebook pixel to track your website visitors' actions. This is called conversion tracking. Tracked conversions appear in the Facebook Ads Manager and the Facebook Analytics dashboard, where they can be used to analyze the effectiveness of your conversion funnel and to calculate your return on ad investment. You can also use tracked conversions to define custom audiences for ad optimization and dynamic ad campaigns. Once you have defined custom audiences, we can use them to identify other Facebook users who are likely to convert and target them with your ads.

We’ll use this an example to set up a goal. I’ve entered my site’s contact page as the destination goal. I’ve added an estimated monetary value of a conversion; this is not a requirement. I also created a funnel, which tracks the estimated path a user takes before converting. I’ve set tracking so that none of these steps are actually required to count the conversion. Facebook Analytics vs. Google Analytics - Which is better?


Beberapa tahun yang lalu, Facebook Ads menggunakan gambar yang kecil. Namun, ini tidak terjadi lagi. Format iklan di Newsfeed memiliki gambar besar dan sangat relevan. Jadi, pastikan untuk Anda meng-upload foto dengan resolusi  yang cukup tinggi. Facebook juga menyarankan agar gambar yang Anda upload memiliki ukuran 600 x 315, agar lebih memiliki tata letak yang tepat dan proporsional. Facebook Ads Case Study: 400 Phone Calls in 30 Days for $3.42 Per Call
4. Force Majeure. Neither party shall be in default or otherwise liable for any delay in or failure of its performance under this Agreement if such delay or failure arises by any reasons beyond its reasonable control, including any act of God, any acts of the common enemy, the elements, earthquakes, floods, fires, epidemics, riots, failures or delay in transportation or communications or utilities, or any act or failure to act by the other party or such other party’s officers, employees, agents or contractors; provided, however, that lack of funds shall not be deemed to be a reason beyond a party’s reasonable control. 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
“One of the best ways to get your fans talking on Facebook is to ask interesting and entertaining questions. But did you know there’s a right way and wrong way to ask questions on Facebook? When done right, you can significantly increase your fan engagement and build some great relationships,” says Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies.
Note – if you change themes you’ll have to add the code to the new theme. An alternate method would be to use a plugin to handle your headers such as Header and Footer. Simply place the code into your header scripts and the code will be placed into your header for you. Now if you change themes you won’t have to worry about adding the code to your new header file. How To Set Up Your Facebook Pixel For Beginners In 2020 | Easy Facebook Pixel Tutorial
Some of the “big” flight tracking websites have reacted “negatively” to our approach, but this site was built for hobbyists, by hobbyists.  We do not exist to serve Fortune 500 flight departments, airlines, governments, or large corporate interests.  We exist to serve the aviation hobbyist/enthusiast first and foremost. If business interests find our data useful, they too are welcome to it (assuming they pay their way for usage).  This is the exact opposite approach of most other tracking sites, and is our differentiator.

Lookalike audiences allow you to easily reach new people who are likely to be interested in your business because they're similar to your most valuable existing customers. We look at the common qualities of the people in a source audience, such as demographics and interests, and then find people who most closely “look like” that source audience. Advertisers that use events can create a dynamic source audience based on the actions people are taking in their app or on their website.
A time-interleaved ADC uses M parallel ADCs where each ADC samples data every M:th cycle of the effective sample clock. The result is that the sample rate is increased M times compared to what each individual ADC can manage. In practice, the individual differences between the M ADCs degrade the overall performance reducing the spurious-free dynamic range (SFDR).[16] However, technologies exist to correct for these time-interleaving mismatch errors.
In this article, I’ll show you how to create a Custom JavaScript variable in Google Tag Manager that creates a utility function. This function can be called with any piece of text (e.g. the text content of your main content DOM element), and it will return an object with a variety of scores based on different readability formulas, as well as a median grade level calculated from these scores. Facebook Pixel Code - Facebook Ads Tutorial 2019, Facebook Custom Conversions Tracking
Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." B2B Buying Has Evolved – How Are You Adapting?
Finding that links posted on your Facebook page go unnoticed without promotion? Facebook wants to keep users on their platform, and know the value of their ad network, so you can understand why they limit organic reach. However, they want to push the latest content types, such as Live Video or Stories. If you’re willing to take a risk on one of these post formats, you’re likely to see up to tenfold the organic reach. Facebook Advertising Tips 2018 - How To Reach 100,000 With One Ad [SECRET STRATEGY]
To set up tracking for social interactions, you'll need to use the _trackSocial method, which sends social interaction data to Google Analytics. The method should be called once a user has completed a social interaction. Each social network uses a different mechanism to determine when the social interaction occurs and this typically requires integrating with the API for that network button. The Social Network / Welcome to facebook

The ad copy pokes fun at other grooming product companies while implying Dollar Shave Club’s progressive attitude in the first two sentences, immediately setting itself apart from companies like Gillette, which have begun to eat into Dollar Shave Club’s dominance of the grooming products sector with gender-specific products that strongly conform to typical norms (the “pink” razors the ad makes fun of). Link Tracking with Google Analytics


The tricky part with Facebook is that it only lets you operate within predefined targeting options. You can, for example, target people who have visited your website within a defined period of time (the last 7 days, 30 days, etc.), however, there’s still no option to target repeat visitors who have been to your website several times but haven’t finished their purchase yet.
For those of you who want to enhance your knowledge of advertising on the platform and not just learn the basics, this course by Megan Adams is an ideal choice. A social media strategist, Megan has helped numerous brands and businesses globally grow through online advertising, with a special focus on facebook marketing. She brings all that experience of hers into play here as she helps you master ads. She will help you go beyond the basics of ‘creating ads’ and explain various tools and techniques required to take your campaign to the next level. Best thing is that you can practically attend this for free with LinkedIn Learning’s(Lynda) free trial month. Tracking Facebook Campaigns in Google Analytics
By diving into the demographics of your current audience, you can figure out how to target like-minded users who will be interested in your product or service. If you are not constantly researching and refining your audience, you are going to miss the mark when it comes to creative and messaging. Knowing who you are speaking to is as important as how you speak to them. How To Crack Product Manager Interview | Career Path | Interview Tips | Product Management | UpGrad

In this course by Jon Loomer, the main focus is on the Evergreen Facebook campaign, its necessity, the type of problems it aims to solve and how to plan one. One by one you will learn how to set up the campaign, select a trigger and plan and assemble the ads that go into your campaign. With thorough guidance from the instructor, you will work on every fine detail that helps you to get better results and convert your followers into clients.
Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed. For example, if you want to reach a new audience, your would select “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, select “People who like your Page” to reach people who already know your brand. You can also choose to target friends of people who have previously interacted with your brand. Are Facebook ads worth it?
Only use effective social proof: Using weak testimonials with no compelling stats or benefits can do you an anti-favor. As KlientBoost blogger Jacob McMillen explains: “If you have negative social proof, the best thing you can do is eliminate the metrics being displayed.” Unimpressive testimonials can work against you, leaving a negative impression of your brand. Facebook Pixel Custom Event Tracking with GTM | Part 2
It's visual. The picture alone is worth a thousand words about how much fun this concert would be. Not only is it on the beach, it was also taken on a gorgeous day and the stage looks amazing. Also, it clearly represents what to expect during the event, and it catches the eye as someone scrolls through their News Feed. (The beautiful ocean water definitely helps.)
It’s not that Facebook replaces your other forms of marketing. But your prospective customers ARE spending time somewhere. And you want to connect with them and increase the time they spend with your brand. And so if they are on Facebook, and if they are on Facebook A LOT, it behooves you to develop a plan to interact with them on Facebook in a way that adds value to their experience.
Beberapa tahun yang lalu, Facebook Ads menggunakan gambar yang kecil. Namun, ini tidak terjadi lagi. Format iklan di Newsfeed memiliki gambar besar dan sangat relevan. Jadi, pastikan untuk Anda meng-upload foto dengan resolusi  yang cukup tinggi. Facebook juga menyarankan agar gambar yang Anda upload memiliki ukuran 600 x 315, agar lebih memiliki tata letak yang tepat dan proporsional. How to track iOS App Installs without Facebook SDK or ANY in-app code
***REMEMBER: You will not MARKET to this entire page in the future (make sure to ONLY target your specific country in boosted posts, etc. ads targeting your Facebook page users). EXAMPLE: I am a brand that  targets people in the UK. I build my page clout to 10,000 likes for under a $0.01 per like with Thailand page like ads only. I will know in the future as new people like my page, these are organic likes (most likely because of my content, SEO, and page like clout). So in future ads targeted at my page followers/likers (via the Connections option under the Ad Set level), I will only target my countries of choice (i.e. the UK), therefore excluding these original cheap likes/Thailand people unlikely to purchase my UK specific product. 
Like Custom Audiences, lookalike audiences are best utilized in conjunction with layered targeting. Adding layered targeting to lookalike audiences is specifically an effective way to control audience size—say, if your worried your lookalike is unqualified, or too large for your budget. Facebook also gives you the option to manually increase audience size on a sliding scale from 1 to 10...

You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad. You will be able to grow your Facebook page likes and post engagement. You will be able to find new customers that will drive your brand to new heights via online marketing. Join this course now to learn how to take your brand, product, service, or public figure to the next level with the power of Facebook Marketing! 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!

Let’s use one of my favorite Italian restaurant in Ekkamai, called La Tana. The marketing goal for this restaurant was to increase patronage during lunchtime (between 11-2pm). FB ads are perfect for restaurants. Because, let’s face it, everyone on Facebook likes to eat. When targeting your audience, you want to focus on your ideal or current customer(s). Facebook Ad Tracking Tags - LIKE A Boss Facebook Training
Like Canvas ads, Facebook lead ads are a mobile-only solution, and they were created so advertisers could forgo sending prospects to cumbersome mobile landing pages. Lead forms are great for accruing names and job titles, phone numbers, addresses, demographics—pretty much any information that can be used to market or remarket your products. And because your lead form opens right within the Facebook app, your prospects need not head to your website to provide that information.
This is a very good question. From my experience, it doesn’t matter what industry you are in, or how much marketing budget you have. I would always suggest that if it’s the first time running the ad – Budget $5-10 a day(estimated average daily reach of 540-2,700 people) and run the ad for 7 days. This will give you feedback on how the ad is converting, and how it’s resonating with your audience. How do you track a URL?
If you have access to your website's code, you can add the Facebook pixel yourself. Simply place the Facebook pixel base code (what you see when you create your pixel) on all pages of your website. Then add standard events to the pixel code on the special pages of your website, such as your add-to-basket page or your purchase page. For full step-by-step instructions on adding the Facebook pixel to your site, visit the Help Centre.

Now there is one other thing worth mentioning here.  There is an optional section where you can set a limit for the campaign.  How much you spend is usually managed in the next section at the Ad Set level.  However if you know with certainty that you have exactly $100 to spend on this campaign and you don’t want to spend any more.  You can set that amount here.  To set a limit at the campaign level the minimum amount is $100. Facebook Ads Performance - How To Analyze Your Ads
Facebook scores your ad after is has been served more than 500 times. Still, the metric isn’t gauged on actual engagement—it’s gauged on the what Facebook predicts will be your ad’s engagement based on campaign objective and audience granularity. Some ways to raise your relevance score: hyper-specific targeting, testing, and just flat out making great ads. Allen Finn has the scoop on all these methods and more in his Facebook Relevance Score: 4 Key Facts to Know. 🔴 Grow Your Audience on Social Media (Strategies & Tools)
I have linked groups to a VIP page I have before, but this past week, I’ve tried multiple times to link the VIP page to another group I manage, but NEITHER group is visable as an option in each others’ groups and I can’t seem to find anything on the internet to help me figure this out. Is this a FB glitch or is there something i need to know about how the groups are set up that may be causing the issue.

Thankfully, Facebook’s tools cater to the marketer who wants to form an authentic relationship with their audience. With Facebook’s impressive collection of analytics tools, you can understand your target audience before you post. You can stretch the limits of your creativity with Facebook’s increasing number of multimedia content options. Then, with Page Insights, you can see which content people engage with and segment advertising to ensure you’re helping more than annoying.


Facebook ads have come a long way in a few short years. The days of a brand posting a blurry photo from an event with a caption “Like Us Now!” are (thankfully) coming to an end. Through numerous algorithm changes, Facebook has made it clear to marketers that it wants – and its users expect – a compelling, visually appealing reason to engage with a brand’s ad. How To Set Up Your Facebook Pixel For Beginners In 2019 | Easy Facebook Pixel Tutorial
Facebook provides a plethora of tools that can help you make your ad campaigns more effective. One of these includes Audience Insights. With Audience Insights, you can upload custom audiences or look at users connected to your page to gather deeper information about what your current audience may be interested in. You can match it with your email list of past purchasers and find out what users who like your product enjoy. You can also search by interest to come up with new and creative targeting opportunities.
Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts. How To Set Up Your Facebook Pixel For Beginners In 2019 | Easy Facebook Pixel Tutorial 

We built a plugin that we used on the custom WordPress sites we build. It was so useful for our customers that we released it a year or so ago. Tracking Scripts Manager (https://wordpress.org/plugins/tracking-script-manager/) can be used for this and much more. It lets you add any tracking script including the Facebook Remarketing/Retargeting pixel to the header, footer, pages and posts. NEW Beginner's Guide to Facebook Retargeting Ads 2019 - FB Pixel, Custom Audiences | #ChiaExplains
If you create accounts for the social media mindset (like Promo did), plus is coated with an unusual look like MobileMonkey pulled off here then you will win the attention. Once attention is gained, it’s important to leave the viewer wondering. For that MobileMonkey used the call to action of “type: Send me the secrets”. It’s really about being creative with your incentives. The tip here is to make an incentive masterlist. An dynamically updated document where any of your team member could chip in ideas at any time, e.g. a Google Doc.
Marketers and businesses have been noticing for a while that when calculating conversions from Facebook Ads (or any other ad platforms), the measurements given by the respective ad manager and analytics sites on each platform don’t quite match up with the numbers Google Analytics will show. Instead of saying “the Facebook Ads manager know best” (which I’ve heard a lot of people say), it’s best to ask why are they different and—most importantly—which is most accurate?
Facebook retargeting ads are ads that are designed to display solely to an audience that has previously visited (and taken certain actions on) your website. To do this, advertisers install the Facebook Pixel, a free, short piece of code that advertisers install on their side that tracks these visitors. It links your site visitors to your Facebook Ads Manager account, allowing you to create campaign audiences that directly target your recent site visitors with Facebook ads.
As you can see, most of the mainstream free Facebook messenger spy apps in 2018 need to be downloaded on the target users' cell phone and then to track the usage of that device on PC/Mac. Now are you ready to use one of them and begin to try it? Good luck to you. By the way, remember that the be monitored person can also backup all data in their device before use these spy apps such as Tenorshare iCareFone. Last but not least, take note that do not use any spy software to perform illegal behavior. How To Use Facebook's Audience Insights Tool & Targeting To Get The Most From Your Facebook Ads
Technology companies argue that such tracking allows them to deliver much more targeted, relevant advertising across the internet. Paul Ohm from the Center of Privacy and Technology at Georgetown law school told Propublica that the fact that Google kept personally identifiable information and DoubleClick data separate was “a really significant last stand”.
The first thing most Facebook users notice is the image, so make yours stand out. Create a single ad, then duplicate it six to eight times, changing only the image. Run the campaign on Impressions so you can maximize views, and refresh the results every couple of hours. It will soon become apparent which images are best. Turn off the low performers and duplicate the high performers, revising the ad copy to test messaging.

Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs. 

4. Force Majeure. Neither party shall be in default or otherwise liable for any delay in or failure of its performance under this Agreement if such delay or failure arises by any reasons beyond its reasonable control, including any act of God, any acts of the common enemy, the elements, earthquakes, floods, fires, epidemics, riots, failures or delay in transportation or communications or utilities, or any act or failure to act by the other party or such other party’s officers, employees, agents or contractors; provided, however, that lack of funds shall not be deemed to be a reason beyond a party’s reasonable control. How to Train Your Facebook Pixel and How to Choose Your Facebook Campaign Optimization 

If you’re looking to tell a story on Facebook, video is likely your best option. Recently, video has gained a lot of buzz, especially considering the Facebook algorithm now prioritizes both live video and longer videos with high completion rates in users’ News Feeds. In fact, a Facebook exec predicted the social media platform will be all video by 2021. Complete FaceBook Ads Tutorial 2019 - MASTER FaceBook Ads in 1 Hour!


With over 1.4 billion daily active users, Facebook is an ideal place to reach a wide audience base that is sure to be interested in what you have to offer. But since the announcement earlier this year that Facebook will focus more on family and friends moving forward, businesses have found that reaching their target audience on Facebook is harder than ever. How do you know who is tracking you on Facebook?
Facebook offers many different advertising objectives to help brands reach their business goals. We no longer live in a world where Facebook advertising success is only achieved by running Page Likes, Website Clicks, or Engagement campaigns. Currently, Facebook categorically offers advertising objectives that include Awareness, Consideration, and Conversions. These categories offer different ad units that are geared towards achieving different results! How To Turn Off Limit Ad Tracking On IOS 12! Fix Found! Greyed Out?
This document describes how to use Google Analytics to get interaction metrics on non-Google networks such as Facebook and Twitter. Use this document to set up Analytics for your social sharing buttons if you are a site owner, a content management plug-in developer, or if you are a social network operator wanting to provide automatic social interaction reporting for users of your sharing buttons. Inside Scoop - Facebook's Messenger app raises red flags 

If your business has an offer or event going on at your store, set up a few Facebook Reach ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. You may want to reach some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones. 🔥 SECRET Amazon Product Launch Strategy: How To Rank On Amazon With Facebook Ads + Manychat
Today, there are billions of people using Facebook Messenger. In fact that numbers shouldn’t surprise anyone, since the use of messaging apps surpassed the use of social networks already in Q1 2015. It’s about time for us advertisers to engage with the conversation that our customers are already having. AND do it where they have it. To be present where people are present. That is why this TOP 10 here would have definitely been incomplete without a Facebook Messenger ad example. How To Create A Custom Conversion With The Facebook Tracking Pixel: Data Driven Daily Tip 196

If your company is being targeted by criminals, they may attempt to learn the schedules of your workers – hoping to launch man-in-the-middle attacks over unsecured WiFi in coffee shops, or determine the home addresses of senior executives. All they would need to do to begin to collect the data is start an online chat with you, perhaps posing as a potential customer or romantic interest. Facebook Pixel Code - Facebook Ads Tutorial 2019, Facebook Custom Conversions Tracking
I did not see anything about troubleshooting Facebook on this page. I administer two groups and cannot see either one. I have the same problem trying to load other groups that I have joined. There is either a totally blank page with nowhere to log in or an error message. I am trying to access through Google on a laptop computer. Thanks for any help.
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Facebook makes it easy by placing a little green dot with the word “verified” next to your pixels when they are up and working. In order for them to register as verified, all you have to do is visit a page where they are placed and then check again in Facebook. As long as someone has visited a page where your pixels are placed within the last 24 hours, they will show as verified when you’re in the pixel section (audience or conversion) of Facebook.

With Facebook Messengers, more and more users make new friends gradually. However, in the Internet world, sometimes we can't clearly and accurately know what's going on around you. You may need to monitor your child's or boyfriend's Facebook chat history in order to know what happen to him/her. In this tutorial, we list the best 3 free Facebook Messenger spy apps in 2018 and show them as below. Facebook Pixel Code - Facebook Ads Tutorial 2019, Facebook Custom Conversions Tracking
Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs.
I am trying to set up a marketing agency on FB business manager, I just got my first client, while helping him set up his own business manager, I learned that he doesn’t have a credit card. He asked me if I could run ads for him and bill from my credit card tied to my ad account and I bill him on a monthly basis, I was a little hesitant, would this case impose any risk on my account? I heard that FB checks credit card name and billing address against user account info. 5 Steps to Getting a $60k Salary in Digital Marketing (How to get a job with a useless degree)
By using Facebook retargeting ads, you get another chance to turn that visitor into a subscriber and a customer. Plus, because you already attracted them once to your site, you know what they are interested in and can more easily create ads that speak to their needs. This creates more engagement, more likes, higher conversion rates, and more sales.
Beyond tracking your success, it’s important to use the information about what’s working and what’s not to make adjustments to your strategy. The data will show you what you should keep doing, and which tactics you need to tweak. Through this continuous loop of goal-setting, measuring results, and tweaking your strategy, you can improve your performance over time.
Paid advertising is one of the fastest ways to grow your page, but you can make your advertising budget go even further with some help from the pros at Hibu. They are one of a select few official Facebook Marketing Partners in the US that also specialize in supporting small businesses. As a full-service digital solutions provider, they also offer many services that will boost your overall online presence. Click here to contact a representative today. The Power of Facebook Advertising Explained for 2019
Custom Combination: Promote products from your catalog to a Custom Audience based on how people interacted with your products. If you choose this option, you can select the audience interactions taken by selecting inclusions and exclusions. For example, you could include people who added products to their cart in the last 45 days and exclude people who purchased products in the last 45 days. How To Retarget Website Visitors On Facebook In Less Than 10 Minutes!
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
Facebook currently serves up ads based on what you've shared with Facebook, as well as Pages and statuses you've liked—stuff that happens within Facebook's digital borders. Soon though, Facebook is also going to use your browsing history in third party apps and sites to deliver "improved" ads to your feed, as well. It will be able to accomplish this using cookies saved in your browser history and data collected from all those Facebook Like buttons embedded on sites. This new feature is opt-out, so if you don't like it, you need to be proactive about going into your settings and changing things. Here's how. [Part 1] Adwords Optimized for Conversions - Spend less, convert more...
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