All about Social Media Marketing tools and training

Facebook offers many different advertising objectives to help brands reach their business goals. We no longer live in a world where Facebook advertising success is only achieved by running Page Likes, Website Clicks, or Engagement campaigns. Currently, Facebook categorically offers advertising objectives that include Awareness, Consideration, and Conversions. These categories offer different ad units that are geared towards achieving different results! Google Ads Conversion Tracking With Google Analytics - Track Forms, Clicks, and Transactions
If you are on WordPress, you may already know how to install the code. If you do not, I would suggest installing a plug-in called “header and footer scripts.” This plug-in will allow you to easily paste code into the header or footer on your website. This is the plug-in that I’m using below and is located under the settings tab after you install it. How I Made Over $20,000 With Facebook Retargeting Ads | Shopify Facebook Ads Tutorial 

Here’s the truth: 96% of visitors that land on your website are not ready to buy. They come to your site, wander around for a while, then leave. The worst part? Most of them probably forget about your website as soon as they close the tab. So, how do you remind your website visitors about your ecommerce store and keep in touch with them until they’re ready to become your customers? That’s right – you use Facebook retargeting ads.
Facebook group moderation can be a big task—I won’t sugarcoat that. And I think that you shouldn’t start a group until you’re really ready to take it on. This doesn’t mean that you need to be living on the computer, waiting for posts to pop up, but if users ask you questions or if there’s an issue, you’ll want to be available reasonably soon to resolve it.
Hi Cara, Is it possible to message a “group” admin or a group as a whole without using a personal account? I am trying to reach out to professional “groups” through work, but do not want to do so through my personal page – I would like to use my business “page” or invite groups to an “event” created through the business page if possible. Can this be done? Thank you, Anika
For example, a local art gallery owner had been struggling to target audiences on Facebook, as they didn’t have a clear ideal customer. Previously, the best way was to target users who had liked a similar gallery’s Facebook page. However, using the data from the Facebook Pixel, they were able to create lookalike audiences. Now they target Facebook users who match their average site visitor, helping to expand their reach and gain the awareness of new customers.
Facebook retargeting may be geared towards capturing those who have already visited your site, but this doesn’t mean you can’t still use the retargeting information to build brand awareness by reaching those who haven’t yet heard of you. Advertisers can create “lookalike” audiences based on the data from the Facebook Pixel to create ads geared towards new customers who match the profile of present customers. Attitude Status in English || SKYPE|| Facebook || Attitude Status Facebook ||ATT
In this article, I’ll show you how to create a Custom JavaScript variable in Google Tag Manager that creates a utility function. This function can be called with any piece of text (e.g. the text content of your main content DOM element), and it will return an object with a variety of scores based on different readability formulas, as well as a median grade level calculated from these scores. Facebook Open Graph Debugging Tutorial 1
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Facebook Pixel is part of Facebook’s advertising platform. Everyone with a Facebook account had access to this platform. To get it login to Facebook and select the Ads Manager. This will either be on the right under Favorites or in the down arrow drop-down menu under Manage Ads. In the Facebook Ads Manager select Tools and then Pixels. Next, click on the button that says Create a Pixel. This will give you the code you need to place into the header of your website.


If you haven’t yet taken Facebook Messenger ads seriously, then you definitely should do so in 2019. As this campaign demonstrates Messenger ads are an extremely powerful way for lead generation. Messaging gets 15x more engagement than email. We suggest you diversify your lead list to be both in the form of a email list, but also a Messenger subscriber list. 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
Disclaimer: You agree to comply with all applicable laws in your country regarding the use of this software. You must own the device or must have the appropriate consent of the owner before the install. The user of the device must have the knowledge that you can see his/her personal data. If you install the software on a phone that you do not have or you do not have the appropriate consent, you are out of law, Mobile Tracker Free will in no case be held responsible for your actions. You agree that Mobile Tracker Free is not responsible for any misuse or caused damage. How to add Facebook Login with your Android App (2019 Version)
Facebook ads are great because unlike traditional advertising, such as billboards and television commercials, advertisers can determine which ads show to which groups of people. These groups of people are referred to as “audiences” on Facebook, and every audience should see ads tailored to them, which closes the gap between potential customer and customer. Audiences can be segmented in a number of ways from their location to their interests. Why Your Facebook Ads Don’t Work (and How to Make Them Profitable)

Bagi Anda yang ingin mengembangkan  jangkauan pasar yang lebih luas, atau ingin menjual produk offline Anda, maka media sosial merupakan langkah tepat untuk menunjang strategi pemasaran Anda. Salah satunya yakni dengan memanfaatkan Facebook Page. Jika Anda telah mebuatnya untuk kebutuhan bisnis, maka dalam hal ini Anda selangkah lebih maju untuk membawa bisnis Anda makin berkembang dan tumbuh. Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7
2. Non-Disparagement. The Parties agree not to disparage, slander, or defame, directly or indirectly, each other or its principals, agents, officers, owners, directors or employees whether during the Term or after termination of this Agreement. Further, this term shall apply, without limitation, to all forms of social media and online forums.  Nothing herein shall prevent any Party from making any truthful statement in connection with any legal proceedings or with any investigation by any governmental authority.

This document describes how to use Google Analytics to get interaction metrics on non-Google networks such as Facebook and Twitter. Use this document to set up Analytics for your social sharing buttons if you are a site owner, a content management plug-in developer, or if you are a social network operator wanting to provide automatic social interaction reporting for users of your sharing buttons. Inside Scoop - Facebook's Messenger app raises red flags
That said, this ad isn’t perfect. The focus on the Fitbit-like tracking heuristics is a very compelling angle, but personally, I don’t think the ad sells the relationship between the app and the actual clothing line sufficiently. Even though it’s a highly effective image, I’m more interested in the app and what it tracks than the clothing itself, and that’s before I even begin to think about how the clothes look or fit.
Blogging website Tumblr first launched ad products on May 29, 2012.[69] Rather than relying on simple banner ads, Tumblr requires advertisers to create a Tumblr blog so the content of those blogs can be featured on the site.[70] In one year, four native ad formats were created on web and mobile, and had more than 100 brands advertising on Tumblr with 500 cumulative sponsored posts.
Facebook retargeting lets advertisers discover and reach warm leads. Using the Facebook Pixel, advertisers track their site visitors and their actions to build audiences and better understand visitors. Campaigns are then designed to speak to the audience and display ads on those visitor’s Facebook pages, proving highly effective in that statistically warm leads convert best. Facebook Stock Price in June 2019 - Technical Chart Analysis
Hey Christina, thanks for Asking, this is a very requested feature and it’s on our Radar. There are however some technical difficulties as the url is part of the creative not of the whole ads (technical api stuff) so it’d be pretty easy for us to insert in the Google Analytics utm code which creative has been clicked (pic 1, Title 2, etc.) but it gets pretty complex to insert there informations about the targeting (Us, Male, 18-24). Doing that would highly increase the failure probability of campaigns as we’d often have to create 10x the number of creatives and Facebook may not like it.

The next funnel is crucial if you are selling your product and have people abandoning the cart. Let’s say for example that 100 people visit your site, and 10 people are interested in purchasing. So, they click the ‘add to cart’ button but never purchase the product. Without the proper tracking, you would never know this information, and this is exactly how most business owners run their businesses. You’ll learn how to properly set this up in this video. What Social Media Platforms Should I Use For My Business?
“One of the best ways to get your fans talking on Facebook is to ask interesting and entertaining questions. But did you know there’s a right way and wrong way to ask questions on Facebook? When done right, you can significantly increase your fan engagement and build some great relationships,” says Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies. Facebook Page Engagement Custom Audiences
Contrary to popular belief, I’ve written Facebook ads with copy that was over four pages long in a word document—that directly led to over six figures in sales. Of course, this will only work for in-newsfeed ads that are presented as a post, so make the first three to four lines as compelling as possible so they’ll want to click on “read more.” If people are going to click through and become a lead, they’re naturally going to have objections to giving their email or other contact information away. These are things people protect like their lives depend on it, especially in 2018. They want to know that what they’re getting in return for their information will be valuable and align with their needs, and of course, that they won’t get spammed. Can Google Analytics track Facebook page?
Although ads in the News Feed are likely to get higher engagement metrics due to its native advertising features, right column ads shouldn't be forgotten. We often see less expensive clicks and conversions when using these ads. In order for a right column ad to be successful, it needs to be relevant, have a value proposition, a good visual, and have a call-to-action.
In the next section, you’ll be able to choose your budget, schedule your ads, and select an optimization method. You can choose a lifetime budget or a daily budget and you can either have your ads run indefinitely or be scheduled to start and end on certain dates. You can even choose to use dayparting, which allows you to run your ads only at certain times or on certain days of the week.
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] Requests sent to this email address that do not pertain to disability or religious accommodations cannot be answered.
As a savvy online consumer, it’s very rare that I don’t know where I want to buy something before I start shopping around. Sure, I might be occasionally tempted by a great offer by a retailer I’m not familiar with, but generally speaking, I already have a good idea of where I want to shop long before I sit down to browse. As a result, most online ads seem cheap, disruptive, or misleading – which is why I rarely pay attention to them (when I’m not using an ad blocker, of course). Facebook Pixel Explained: How To Install & Monetize
Here you can see their new landing page iteration, which turned out to be an exponentially better performer. They've changed the flow so that anyone can download and install the file. At the last step, the user is asked to register the software. At this point, they've already spent 10 or 15 minutes with the software and are far more likely to invest the time in completing the information form. How to Display My Groups on Facebook : The Tech Factor

Facebook retargeting ads are ads that are designed to display solely to an audience that has previously visited (and taken certain actions on) your website. To do this, advertisers install the Facebook Pixel, a free, short piece of code that advertisers install on their side that tracks these visitors. It links your site visitors to your Facebook Ads Manager account, allowing you to create campaign audiences that directly target your recent site visitors with Facebook ads. Mobile Retargeting: How It Works And Use Cases

The upper copy is a little ambiguous. To me, the connection between “taking care of your needs” and operating an ecommerce business isn’t immediately obvious, but overall, this is another great example of how Facebook’s visual ads can fit well in users’ News Feeds, leverage aspirational messaging to great effect, and how brand continuity across multiple ads can be very compelling and effective. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads


Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] Requests sent to this email address that do not pertain to disability or religious accommodations cannot be answered. Which Facebook Advertising Campaign Type Is Best For You? Pay Per Engagement? Conversion? Or Clicks?

A wonderfully written and detailed comparison of facebook pages vs facebook groups. Thank you. =) I have been using the page feature, though I have been wondering if it may also be a good idea to add a group to the mix for certain features and updates and members who wish to participate and be notified. This may not increase following by a lot quickly, but it certainly couldn’t hurt. As long as you don’t spam it and keep it interesting it could at least help with your loyal and return followers.

Anda sekarang telah memiliki account sepenuhnya dan tahu semua model iklan Facebook yang dapat Anda gunakan untuk kebutuhan bisnis Anda. Maka, saatnya bagi Anda untuk membuat kampanye iklan Facebook yang pertama. Untuk itu, sebelu Anda menghabiskan banyak dana untuk Facebook Ads, maka sangat penting untuk menetapkan tujuan iklan Anda terlebih dahulu.
Madis Birk is a Facebook Ads Consultant for Hootsuite and a Facebook Marketing Consultant for AdEspresso. He introduces himself as “A lean, mean, growth-focused Facebook advertising plug-in to your existing A-team. A digital marketing expert integrable into your winning strategy. Basically a One-Man-Growth-Team that will help business of any size to achieve the best Facebook advertising results without paying the premium agency fees”. If you want to get in touch with Madis, you can find him contacting AdEspresso Marketing Experts Team or going to www.madisbirk.com.

Using this type of ad will help drive a targeted group of people to attend your event. These will show up in the News Feed of the specific audience you've chosen. Events are a big part of most businesses, but getting people to attend even a small event, can be tricky. Promoting your event to a targeted specific audience on Facebook can help drive the right kind of attendees. Conversion Tracking: A Facebook Ads Tutorial | Facebook for Business


ACKNOWLEDGEMENT: We want to acknowledge and honor our dear friend and Facebook marketing phenom Jesse Jameson for providing the training above so that we could serve YOU, our beloved audience. Jesse runs the MLSP corporate advertising division, and has helped grow our audience and business immensely over the last few years alone. If you enjoyed this blog post, you may also enjoy our Facebook Messenger Marketing and specifically Manychat training. How To Look At Facebook Ads Data (Analysis)

How do social media managers keep up with all of those posts they need to publish? By using a social media content calendar. Just as it sounds, a social media content calendar is a spreadsheet where you write out posts in advance and slot them for specific times. Aside from keeping you sane, a content calendar will help you keep tracking links organized and make it easier to evaluate the overall mix of format and topic you’re posting. How to: Set up Facebook Business Manager and Ads Account
Commercial ADCs are usually implemented as integrated circuits. Most converters sample with 6 to 24 bits of resolution, and produce fewer than 1 megasample per second. Thermal noise generated by passive components such as resistors masks the measurement when higher resolution is desired. For audio applications and in room temperatures, such noise is usually a little less than 1 μV (microvolt) of white noise. If the MSB corresponds to a standard 2 V of output signal, this translates to a noise-limited performance that is less than 20~21 bits, and obviates the need for any dithering. As of February 2002, Mega- and giga-sample per second converters are available. Mega-sample converters are required in digital video cameras, video capture cards, and TV tuner cards to convert full-speed analog video to digital video files. Commercial converters usually have ±0.5 to ±1.5 LSB error in their output.

Sometimes fans will create their own Facebook Group with a focus on your brand (search Facebook Groups for FitBit to see this in action). It’s a good idea to join these groups to make sure that the conversation is positive and factual. In general, though, this is a great thing. It shows your brand has a dedicated fan base that’s really into what you do!
The headline likely does exactly as intended — entices people to think about the ability of people to find their business online. This is extremely important for business owners with an online presence. The post text elaborates on this thought, asking prospects if their customers can find them online. By adding “when they need you most,” the company does a great job of playing off of people’s emotions. Facebook's role in Brexit — and the threat to democracy | Carole Cadwalladr
Individuals approach me on a weekly basis looking to place Facebook verified ads on my business page. They say they use the Facebook business monetization manager to pay me. What is this? Is it legit or some form of scam? I’ve never set up Facebook business monetization manager for my page. I thought it was for people who paid to place their own ads on Facebook or to boost a post. I don’t do that. I’m tech ignorant… I need help. Thanks for any light you might shed on this. Facebook Ads Retargeting Tutorial for Beginners - Facebook Advertising Retargeting Campaigns
Nowadays, it’s difficult to find a person who is not on Facebook and the chances are that your employees or children are not an exception. This Facebook spy feature can help you read all the messages that were sent using Facebook messenger, and you can be sure to know a lot of interesting information just by browsing through the conversation threads. How do I track Google Analytics ads?
Ecommerce companies like Amazon use event ads to boost sales at specific points during the year, and Facebook event ads make this easy. When investing in event advertising, build a list of the holidays, shows, conferences, and awareness months your business cares about. That way, you know exactly which marketing campaigns line up with these occurrences and when to promote it on your Facebook Business Page. How To Set Up Facebook Pixel Events 2019 - Advanced Facebook Pixel Tutorial
Advertisers can be savvy about using retargeting ads to generate repeat sales by advertising products similar to those that a customer has already purchased. Retargeting serves as a great way to cost-effectively use reminder advertising. Typically, previous customers are more likely to buy from you than someone who has never heard of you, so creating audiences of previous customers is a great way to generate ongoing sales.

Like Canvas ads, Facebook lead ads are a mobile-only solution, and they were created so advertisers could forgo sending prospects to cumbersome mobile landing pages. Lead forms are great for accruing names and job titles, phone numbers, addresses, demographics—pretty much any information that can be used to market or remarket your products. And because your lead form opens right within the Facebook app, your prospects need not head to your website to provide that information.
Optional. A string representing the URL (or resource) which receives the action. For example, if a user clicks the Like button on a page on a site, the the opt_target might be set to the title of the page, or an ID used to identify the page in a content management system. In many cases, the page you Like is the same page you are on. So if this parameter is undefined, or omitted, the tracking code defaults to using document.location.href. Beginner's Guide to Facebook's Attribution Tool
Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.
If you just judged it as a conversion that came from the Facebook shop on the retailer’s page, you’d be ignoring the fact that the consumer saw the ad first on Instagram and visited the website before making the purchase. You could argue at this point that the Instagram ad didn’t work but was an important trigger in getting this customer to buy the shoes. 

In the media section you’ll decide on the image that you want to use in your ad. The recommended size for this image is 1080 pixels by 1080 pixels. (Though this would depend on your ad placements) The image MUST contain LESS THAN 20% text! (If you plan on using text in your image, Facebook has a very cool tool that will help you work around the 20% text overlay rule) Integrate Facebook ads SDK with banner Ads and Interstitial Ads(Swift 3 and Xcode)
Relevance Score is Facebook’s measure of the quality and engagement level of your ads. Your Relevance Score is important because it determines both your cost per click on Facebook and how frequently Facebook shows your ad. Relevance score exists on a scale of 1 to 10—1 representing a poor ad, and 10 representing a great ad. The lower your relevance score is, the less is pertains to your audience, and the more you’re going to have pay to keep it in rotation. What To Do If Your Facebook Ad Account Gets Banned *SOLUTION*
Facebook now enables you to navigate through Facebook “as a Page.” Therefore, you can post to other Facebook Pages that you “Like.” (Note, this is only for Pages for which permissions have been configured to allow third-party posts.) Just be extra careful with this, as you should post to another Facebook Page ONLY when you have something of true value to add. And be very respectful of the Page owner. DO NOT SPAM. It’s just bad marketing. How To Retarget Website Visitors On Facebook In Less Than 10 Minutes!
for over 5 weeks, I too have been unable to get my ‘seen by’ feature to work, AFTER somebody clicks ‘like’, apparently. The counter then drops back to just the one who clicked ‘like’, then subsequent ones who click ‘like’ as well. This is really throwing us off the entire game plan. How may I FIX THIS? I’ve had my Group on FB since 2009, and maintain 222 members. Yikes! BEST Time To Post On Instagram For MORE Followers and Engagement
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