All about Social Media Marketing tools and training

More than three billion people in the world are active on the Internet. Over the years, the Internet has continually gained more and more users, jumping from 738 million in 2000 all the way to 3.2 billion in 2015.[9] Roughly 81% of the current population in the United States has some type of social media profile that they engage with frequently.[10] Mobile phone usage is beneficial for social media marketing because of their web browsing capabilities which allow individuals immediate access to social networking sites. Mobile phones have altered the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time[11]. They have also allowed companies to constantly remind and update their followers. Many companies are now putting QR (Quick Response) codes along with products for individuals to access the company website or online services with their smart phones. Retailers use QR codes to facilitate consumer interaction with brands by linking the code to brand websites, promotions, product information, and any other mobile-enabled content. In addition, Real-time bidding use in the mobile advertising industry is high and rising due to its value for on-the-go web browsing. In 2012, Nexage, a provider of real time bidding in mobile advertising reported a 37% increase in revenue each month. Adfonic, another mobile advertisement publishing platform, reported an increase of 22 billion ad requests that same year.[12]
Video Ads have a GIF or video as the centerpiece of the advertisement, and can be used to demonstrate a product or event. Video Ads help you form deeper connections with your audience by aligning your brand with a type of content online users are quickly consuming more of (nearly 80% of all data consumed on mobile devices will be in video form by 2021, according to a Facebook study). Facebook Pixel Purchase and Conversion Tracking with GTM | Part 3
Mobile Tracker Free has an easy-to-use interface and what you need to do is typing a phone number in the search box and then witness the miracle. This free and quality monitoring application enables you to track WhatsApp and Facebook messenger incoming and outgoing messages without rooting the phone. What's more, it is able to monitor your children or employees in real time. In order to use, you need to download this Android Facebook Messenger spy app to your target phone and then track its social activity on web.
This Facebook offer ad makes it obvious what customers would be signing up for when they click the "Sign Up" CTA button below the picture. Offer ads can easily mislead viewers into pressing their CTA just to get them to click on it, but it ultimately doesn't convert viewers into customers. BSC's approach above is clear and upfront about what it's offering throughout its conversion path.
Value optimization was built on the premise that not all conversions are the same. As an advertiser, we understand that you want to drive more efficient return-on-ad-spend, and measure your campaigns the same way you measure your other business objectives. To help accomplish this, Facebook has introduced value optimization, a bid type that optimizes for purchase value, allowing our system to estimate how much purchase value a person may generate with a business over a 1 to 7-day window. It then bids to deliver conversions that maximize purchase value. The Social Network - Favorite Scene
When you use the Facebook pixel, page views on your website are automatically logged and collected for Facebook Analytics unless you disable automatic event logging. This event is relevant for all use cases- targeting, measurement, optimization, and insights. If you have disabled automatic logging but still want to log specific events, you must manually implement logging for these events on your website.
You can use the Facebook pixel to track your website visitors' actions. This is called conversion tracking. Tracked conversions appear in the Facebook Ads Manager and the Facebook Analytics dashboard, where they can be used to analyze the effectiveness of your conversion funnel and to calculate your return on ad investment. You can also use tracked conversions to define custom audiences for ad optimization and dynamic ad campaigns. Once you have defined custom audiences, we can use them to identify other Facebook users who are likely to convert and target them with your ads. Facebook Button Click Event Tracking

Upload your vehicle catalog with details such as make, model and year, then automatically generate ads that show the most compelling inventory to the right audiences. Use automotive inventory ads to direct people toward vehicle detail pages, lead submission forms or other valuable places—and continually show your most relevant vehicles to potential auto buyers.

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I work for a bank and our facebook was established using the main bank site information. We also have two other branches. At one of the other branches someone “checked in” and another facebook page was established. I located that page and took control of it as admin. I have two facebook pages now but what I would like is to merge them together so I just have the one so that no matter which branch you are at if you “check in” it appears on the main facebook page and identifies what location you were visiting. Can this done?? How To Get Your Facebook Ads Approved
Setting the optional page path parameter — The final parameter to the _trackSocial method is to override the current URL from which a social interaction occurred. The end goal is to have the same URLs being reported between page tracking and Social Plug-in Analytics. Since some users might override the default page URL being tracked with page view tracking, they also need a way to override the URL in Social Plug-in Analytics in order to achieve consistent reporting. Facebook Pixel Code - Facebook Ads Tutorial 2019, Facebook Custom Conversions Tracking
Facebook retargeting lets advertisers discover and reach warm leads. Using the Facebook Pixel, advertisers track their site visitors and their actions to build audiences and better understand visitors. Campaigns are then designed to speak to the audience and display ads on those visitor’s Facebook pages, proving highly effective in that statistically warm leads convert best. Advanced Retargeting Strategies for Facebook and Google Ads

Facebook now enables you to navigate through Facebook “as a Page.” Therefore, you can post to other Facebook Pages that you “Like.” (Note, this is only for Pages for which permissions have been configured to allow third-party posts.) Just be extra careful with this, as you should post to another Facebook Page ONLY when you have something of true value to add. And be very respectful of the Page owner. DO NOT SPAM. It’s just bad marketing.


Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts. How to use Dynamic Facebook URL Parameters to tag your campaigns
For example, an auto dealership gets a large number of visitors who search for specific makes and models, but they do not click the call to action “schedule a test drive.” The dealership uses this information to create ads that provide additional sales information on the cars the visitors were looking at, which further helps develop the user’s interest in the vehicle, leading them closer to converting users to take action, such as schedule a test drive or value trade-in. Google Tag Manager Course: Complete Step By Step Guide To Setup (Google Ads, Facebook, Analytics) 

Facebook Retargeting Ads cost the same as other Facebook advertising campaigns. Facebook requires a minimum daily budget of $1, or the cost of two clicks. This means if your cost per click is $2.50, then your minimum daily budget will be $5. However, the average cost per click on Facebook is $1.50. For a more detailed explanation about the costs of Facebook Ads, visit our article on Facebook Advertising Costs. How To Create A Facebook Retargeting Pixel - Top Facebook Retargeting Ads Strategy

Another difference between joining a Group and liking a Page is the number of notifications that you receive. When in a Group, you'll get notified each time someone posts, comments or likes. With a Page, however, it's just when someone likes your comment or tags you in a comment that you'll be told of it, much like with regular comments and likes on Facebook. Social Media Marketing: What Platforms Should Your Business Use?
Skillshare is a wonderful platform for all those who want to enroll in multiple classes on a subject at one common subscription. Think of it something like the Netflix of e-learning where you pay a monthly fee and access all the courses through the month. They have an impressive array of Facebook Marketing courses including Instagram Ads, designing facebook ads, creating high engagement facebook groups and even courses on how to grow organically on the social media platform. With thousands of students having enrolled in these classes from all over the world, we can only say that you should try it out too. The best part is that their first month of subscription is free, so you can opt out at any time. How do you know who is tracking you on Facebook?
Giving your audience something of value in exchange for a registration or sign-up can be valuable to your business, as it enables you to have an ongoing conversation with those who have expressed interest. So, hold a competition or sweepstakes, or simply offer a sign-up form for something of value in return. Facebook Marketing is all about getting those sign-ups! How to Grow Your Audience (5 Step Marketing Strategy)
When Instant Articles were first released, they were only available to a few select publishers. Now, any publisher can use them if they sign up at https://instantarticles.fb.com/. Facebook will walk you through submitting your first sample article and requesting approval from the Instant Articles team. Once you’re approved, you’ll be able to auto-publish in the new format. What's the difference between Facebook ads and boosting a post?
Facebook Live video is, not surprisingly, video broadcast live on Facebook. It can be a great way to interact with followers, or give them a behind-the-scenes look at your company, your product, or the personalities behind your brand. It’s also a great format to share announcements in real time, like this announcement of the Game of Thrones Live Concert Experience tour. Best Strategies for Growing an Audience Online | VidSummit 2018 Keynote
When marketing your business page on Facebook, you’ll want to make sure everything is set up quickly and properly from the very beginning so your Facebook marketing can hit the ground running. Save yourself some time and hire a freelancer from Fiverr to create and set up your business Facebook page. They can also manage your page for you and run ad campaigns on your behalf — all starting from $5. Click here to try Fiverr. How to Grow Your Audience FAST
When it comes to the ad’s creative itself, A&E opted for a predictable but effective Mother’s Day greeting card-style visual, with a handwritten message from Norman to his beloved mother. Considering how prominently Mother’s Day messaging was likely to have been in users’ News Feeds this Mother’s Day, the ad fits in very well among the organic messages users likely saw.
Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." B2B Buying Has Evolved – How Are You Adapting?
Group 3: People who make it all the way through the checkout process to your “thank you” page. The Facebook pixel on your “thank you” page will add its visitors to another list, which you can exclude from your other targeting groups to ensure you’re not reaching people with Facebook ads for an offer they’ve already claimed. You can also create an entirely new campaign to cross-sell them on another course or add-on, or even use this group to create a lookalike audience of your ideal customer to find more people likely to purchase your product or service.
Optional. A string representing the URL (or resource) which receives the action. For example, if a user clicks the Like button on a page on a site, the the opt_target might be set to the title of the page, or an ID used to identify the page in a content management system. In many cases, the page you Like is the same page you are on. So if this parameter is undefined, or omitted, the tracking code defaults to using document.location.href. How To Create Facebook Cover Videos Using Premiere Pro CC
For example, if you are an online clothing shop and you say “Register now for free, unique products at different colors, shapes and sizes. Browse today!” – you are not really giving the audience anything to look forward to. But if you mention“Get 100 off your total purchase, plus free shipping nationwide!” then you have succeeded in delivering a solid value proposition and they will more likely to click on your ad.
Facebook supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed). When you’re creating your ad, you may need to find specific info about the type of ad you’re creating, like what size your image should be or how many characters you can use.
Increase attendance at events: | Online & Offline | Works the best for online events. Promoting your event via FB can play an integral part in your sales funnel. This shows people how to go from hearing about your event, to actually registering for it.  You capture awareness – get them to sign up – nurture your relation with your lead -then Get them to take action. What's the difference between Facebook ads and boosting a post?
Facebook spy is an application that can be installed on the smartphones of your kids or employees. iKeyMonitor Facebook spy app is a monitoring app for tracking Facebook text messages, recording voice messages, monitoring keystrokes and capturing screenshots. It also enables you to spy on SMS messages, phone call voices, call history, website browsing history, clipboard history, GPS locations, Geo-fencing and social chat conversations on WhatsApp, WeChat, Viber, Hike, imo and more. With iKeyMonitor Facebook spy app, you can get almost all the Facebook details of your employees or kids by spying on Facebook messenger chat. How To Track Your Friend's Location Via Facebook
Facebook spy is an application that can be installed on the smartphones of your kids or employees. iKeyMonitor Facebook spy app is a monitoring app for tracking Facebook text messages, recording voice messages, monitoring keystrokes and capturing screenshots. It also enables you to spy on SMS messages, phone call voices, call history, website browsing history, clipboard history, GPS locations, Geo-fencing and social chat conversations on WhatsApp, WeChat, Viber, Hike, imo and more. With iKeyMonitor Facebook spy app, you can get almost all the Facebook details of your employees or kids by spying on Facebook messenger chat. 🔴 Facebook Pixel Tracking with Google Tag Manager (2018)
I work for a bank and our facebook was established using the main bank site information. We also have two other branches. At one of the other branches someone “checked in” and another facebook page was established. I located that page and took control of it as admin. I have two facebook pages now but what I would like is to merge them together so I just have the one so that no matter which branch you are at if you “check in” it appears on the main facebook page and identifies what location you were visiting. Can this done?? How To Get Your Facebook Ads Approved
***NOTE*** With this old split test technique, there is AUDIENCE OVERLAP when creating your split tests. Which means that the same audience may see both ads. Which isn't a bad thing, but note you are bidding against yourself which may increase the cost of ad spend. I suggest you start using the split test option discussed in Lecture #16: The Ultimate Guide to Creating Facebook Ads by Coursenvy Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7
Every single campaign we went through did it. Never forget that social media is about being social. You can make it fun: do a quiz (Jon Loomer Digital), use a unicorn (MobileMonkey) as the ad image. Sprinkle in some storytelling like Grammarly did instead of only direct response campaign, which are too intrusive and not aligned with social media mindset. How to Track Facebook Ads in Google Analytics [Using URL Parameters]

The first step in Facebook retargeting is to get your Facebook Pixel installed and confirm it’s firing correctly using the Facebook Pixel Helper. A correctly embedded Pixel will automatically begin tracking all of your site visitors, no matter how the users landed on your site. The data collected by the Pixel automatically imports into the Facebook Ads Manager, where advertisers can then use the data to create strategic ads using custom audiences. Facebook new update | facebook new features july 2019
After we have decided our campaign type, let’s give our campaign a name. This may seem like a fairly simple step, but it is actually very important to adopt useful naming conventions for your campaigns when you start with Facebook advertising so you can easily organize your campaigns as you scale and run more of them. It also sets you up for hyper-efficient reporting later on when it comes time to analyze your results. How to Use Steal Your Competitors Customers Using Facebook's Audience Insight Tool (SPECIAL GUESTS!)

Now there is one other thing worth mentioning here.  There is an optional section where you can set a limit for the campaign.  How much you spend is usually managed in the next section at the Ad Set level.  However if you know with certainty that you have exactly $100 to spend on this campaign and you don’t want to spend any more.  You can set that amount here.  To set a limit at the campaign level the minimum amount is $100. How to use Dynamic Facebook URL Parameters to tag your campaigns
Creating retargeting ad campaigns on Facebook can be done without a high degree of Facebook Ads expertise, but there is a learning curve which can be time-consuming. Those looking to use Facebook retargeting strategically with little time available should use a professional Facebook management service such as Hibu. Leaving your Facebook ad management to the pros gives you more time and helps you get the most out of your ad spend. How To Add Facebook marketplace Icon
“Creating a private online Facebook group seemed like the most natural thing to do,” Shirley said. “It was quick and easy to set up, and my tribe ‘lives’ on Facebook. It was the perfect launch into creating two-way and group conversations about the perimenopause-to-menopause transition that allow women to get informed, know their options, and then make the health decision that’s best for them.”
When marketing your business page on Facebook, you’ll want to make sure everything is set up quickly and properly from the very beginning so your Facebook marketing can hit the ground running. Save yourself some time and hire a freelancer from Fiverr to create and set up your business Facebook page. They can also manage your page for you and run ad campaigns on your behalf — all starting from $5. Click here to try Fiverr. How to Grow Your Audience FAST 

So what’s the best way to do it? Offer them the opportunity to subscribe to your email list through the Facebook lead ads. These ads let people fill out a form and subscribe to your email list so you can keep in touch with them there and the best part is that they don’t even have to leave Facebook to sign up – they can subscribe right from their newsfeed. How to Use Facebook lite on PC/Desktop/Laptop

Our goal was to measure Instant Articles’ impact on referral traffic from Facebook. If people viewed more Instant Articles in the A/B test, we would conclude the native app reading experience drove the increase in traffic. An article view is captured when an article link is tapped from a surface on Facebook and results in a page with content that can be viewed and consumed as an Instant Article or a mobile web article in the in-app browser. This does not include any subsequent taps within the Instant Article or the in-app browser
Facebook doesn’t release information about their ad CTRs, so it’s difficult to know how successful Facebook ads really are. In our Facebook Ads vs Google Display Ads Infographic, we found that Facebook ads generally have a CTR of 0.051%, and an average CPC of $0.80; however, a business’s Facebook advertising cost can vary a lot depending on the targeting options set and competition. How to Make Facebook Ads Like Billion Dollar Companies (Human Psychology Hacks!)
Hello Everyone, I have asked this question on the facebook group forum and received no answers. From what I understand it you classify a post as an announcement it stays at the top of your group discussion. I posted an announcement to our group page (https://www.facebook.com/groups/cbmga.org/ , it is a new class announcement) and for me and at least one other member if we go to the group, there it is at the top of the page but at least one member (and unknown others) when they go to the group, the announcement is NOT at the top of the discussion. Can anyone solve this? I would really like the announcement to be at the top of the discussion for everyone that goes to our group page. How To Retarget Facebook Video Views
This is tad bit off of topic.. but hoping you can help. We know now that we want a group… but it’s the privacy setting that’s confusing. FB has a table that tells you about the security, however the last entry reads “who can see stories about the group on FB (like in news feeds and search” For closed it says “anyone” and for secret is says “only members”. What are “stories about the group”. This statement is contradictory to the rest of the table. We want a group that people can find, but that no one but members can see the contents of, including photos posted, posts, etc. Are these considered “stories”? How to Find Any Facebook ID Using Mobile Number
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