All about Social Media Marketing tools and training

Google Analytics is an extremely powerful analytics tool for Facebook advertising. Advertisers can gain a lot more information from Google Analytics than just a user’s location, gender, interests, and device types. Google Analytics is a reliable way to track conversions, which show you the entire path a user took to convert. This level of information can then be used to create custom audiences with targeted ads, increasing your ROI and conversions.

Facebook Analytics comes replete with a number of useful features that allow you to see how prospects and customers are interacting with your website, app, Facebook page, etc. This past month, though, at F8—Facebook’s annual developer conference—the people at Facebook announced a number of new features coming to Analytics’ already full suite. The following were paramount among them: The ULTIMATE Facebook Ads Strategy - Step by Step Creating a KILLER Campaign (2018)
Powered by the Facebook pixel and App Events, conversion optimization is the recommended optimization type for any ad set that has a website conversion goal, such as a form-fill or a purchase. With conversion optimization, we’ll deliver impressions to people in your target audience that are likely to convert after seeing your ad. We determine the likelihood based on historical data from that ad, from that individual and from people with similar characteristics. Holding other factors constant, if it’s more likely that the targeted individual will take the action you’re optimizing for, your ad will rank higher in the auction for that individual.
Social networks are, in many cases, viewed as a great tool for avoiding costly market research. They are known for providing a short, fast, and direct way to reach an audience through a person who is widely known. For example, an athlete who gets endorsed by a sporting goods company also brings their support base of millions of people who are interested in what they do or how they play and now they want to be a part of this athlete through their endorsements with that particular company. At one point consumers would visit stores to view their products with famous athletes, but now you can view a famous athlete's, such as Cristiano Ronaldo, latest apparel online with the click of a button. He advertises them to you directly through his Twitter, Instagram, and FaceBook accounts.
Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business is getting seen and promoting itself (brand visibility). What to do when your Amazon listing is not selling: optimization & ranking techniques
Facebook supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed). When you’re creating your ad, you may need to find specific info about the type of ad you’re creating, like what size your image should be or how many characters you can use.
Custom Combination: Promote products from your catalog to a Custom Audience based on how people interacted with your products. If you choose this option, you can select the audience interactions taken by selecting inclusions and exclusions. For example, you could include people who added products to their cart in the last 45 days and exclude people who purchased products in the last 45 days. How To Retarget Website Visitors On Facebook In Less Than 10 Minutes!
Facebook makes it easy by placing a little green dot with the word “verified” next to your pixels when they are up and working. In order for them to register as verified, all you have to do is visit a page where they are placed and then check again in Facebook. As long as someone has visited a page where your pixels are placed within the last 24 hours, they will show as verified when you’re in the pixel section (audience or conversion) of Facebook. Best Facebook Retargeting Ads Strategy 2019
For JavaScript tracking codes, Facebook will automatically set the document origin of trackers to be the same as the resolved URL used to post or share the Instant Article. However, if the resolved URL redirects to other URLs using status codes 301 or 302, then the redirection chain will be followed and the final URL in the chain is the one that will be used instead. Facebook Ads Tutorial 2019 - Master Facebook Ads In Under 1 Hour!
Social media marketing involves the use of social networks, consumer's online brand-related activities (COBRA) and electronic word of mouth (eWOM)[75][76] to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers.[61] This technique is crucial, as it provides the businesses with a "target audience".[61] With social networks, information relevant to the user's likes is available to businesses; who then advertise accordingly. Activities such as uploading a picture of your "new Converse sneakers to Facebook[75]" is an example of a COBRA.[75][76] Electronic recommendations and appraisals are a convenient manner to have a product promoted via "consumer-to-consumer interactions.[75] An example of eWOM would be an online hotel review;[77] the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertising via social media. However, a poor service will result in a negative consumer review which can potentially harm the company's reputation[78].
An important note here: Even if you don’t plan to use Facebook ads right away, it’s a good idea to set yourself up with a Facebook pixel now. This will give you access to important data when you are ready to launch your first campaign. A Facebook pixel is a simple piece of code that you place on your website to track conversions, remarket to people who have already visited your website, and build targeted custom audiences for future ads. The pixel will start collecting data as soon as you place it on your site, so you’ll have remarketing and custom audience information ready when you start your first campaign. How To Create A Custom Audience From Emails In Facebook
You can use the Facebook pixel to track your website visitors' actions. This is called conversion tracking. Tracked conversions appear in the Facebook Ads Manager and the Facebook Analytics dashboard, where they can be used to analyze the effectiveness of your conversion funnel and to calculate your return on ad investment. You can also use tracked conversions to define custom audiences for ad optimization and dynamic ad campaigns. Once you have defined custom audiences, we can use them to identify other Facebook users who are likely to convert and target them with your ads. How to Create a Facebook Icon on the Desktop
SPYERA: the most powerful and undetectable monitoring software! It can remotely monitor Android Phone, Android Tablet, iPhone or iPad on your Wondows and Mac, and it also can allowed to monitor your kids and understand their world. From it's official site, we can see the PYERA can spy on phone calls, open camera remotely, record phone call, spy on instant messages, track GPS location, spy on applications, spy on VoIP call, capture keylogs, spy on media files, spy on SMS and Emails, monitor Internet, see deleted messages on web/pc/mac. Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website

There's a lot of ad content on Facebook, and when Facebook users scroll through their News Feeds, that content start to blend together. Sometimes your best chance at sticking out on Facebook is by using subtle movements and details -- like Allbirds did, above. Let every other video on Facebook be quick and flashy, and yours will be a breath of fresh air to your audience. 

If you create accounts for the social media mindset (like Promo did), plus is coated with an unusual look like MobileMonkey pulled off here then you will win the attention. Once attention is gained, it’s important to leave the viewer wondering. For that MobileMonkey used the call to action of “type: Send me the secrets”. It’s really about being creative with your incentives. The tip here is to make an incentive masterlist. An dynamically updated document where any of your team member could chip in ideas at any time, e.g. a Google Doc.
Facebook Campaign Budget Optimization is a way of optimizing the way a campaign uses budget across ad sets. Typically, an advertiser would set budgets at the ad set level. However, with Campaign Budget Optimization, Facebook will continuously and automatically find the best opportunities to achieve your designated objective across your ad sets and prioritize budget to the ad sets that are performing the best. This gives you less control as an advertiser but gives the system more control to use your budget efficiently. The one thing to be cautious of here, is that if there are campaigns that you need to get a certain level of attention, you will NOT want to use Campaign Budget Optimization. You will want to set the budget at the ad set level to ensure visibility. How to Track Facebook Ads in Google Analytics [Using URL Parameters]
If you have the Facebook pixel installed on your website, you can use the Event Setup Tool for web. It allows you to set up and manage website events without the need to code or access developer help. The Event Setup Tool can find and suggest events based on button text that matches standard Facebook event names. These suggested events will be listed and you can choose to confirm or dismiss them. How to view girlfriend messenger chat 2018
Facebook Live video is, not surprisingly, video broadcast live on Facebook. It can be a great way to interact with followers, or give them a behind-the-scenes look at your company, your product, or the personalities behind your brand. It’s also a great format to share announcements in real time, like this announcement of the Game of Thrones Live Concert Experience tour. Best Strategies for Growing an Audience Online | VidSummit 2018 Keynote 

After selecting the terms and conditions for retargeting, you will see the code that we need to install our website. If you are familiar with installing things like Google analytics or other tracking pixels, this should be easy for you. If you have a WordPress site, it’s really simple to install this as well. I’ll show you where to put it in the next step. Here to Help: How to Join a Facebook Group


As a savvy online consumer, it’s very rare that I don’t know where I want to buy something before I start shopping around. Sure, I might be occasionally tempted by a great offer by a retailer I’m not familiar with, but generally speaking, I already have a good idea of where I want to shop long before I sit down to browse. As a result, most online ads seem cheap, disruptive, or misleading – which is why I rarely pay attention to them (when I’m not using an ad blocker, of course). Facebook Pixel Explained: How To Install & Monetize
Headlines aren’t supposed to tell your entire story — they’re simply meant to grab visitors’ attention and make them want to click your ad to learn more. Making your headline too long could cause users to lose focus and attention, and you to miss out on ad clicks. Instead, aim for a headline around five words, making it clear, concise, and UVP-focused, and then include the remaining important information in the post text or link description. Conversion Tracking with GTM (with Facebook Conversion Tracking as an example)

Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most. Facebook Ads Report - Ecommerce Dashboard for Google Sheets Spreadsheet - DOWNLOAD Template


In case you didn't know, Facebook stores a lot of data on you. Not just what you say or who you talk to (no wonder it's a tempting trove of data for government surveillance) but also what you like and don't like. And that's a lot of things, from goods to services, news sites and political views -- not just from things you look at and selectively "like" but also sites you visit and places you go. You can see all of these "ad preferences" by clicking this link.
Video Ads have a GIF or video as the centerpiece of the advertisement, and can be used to demonstrate a product or event. Video Ads help you form deeper connections with your audience by aligning your brand with a type of content online users are quickly consuming more of (nearly 80% of all data consumed on mobile devices will be in video form by 2021, according to a Facebook study). How To Track Facebook Ads Using Google Analytics 

As with any marketing vehicle, to maximize returns for your business you want to understand why you are doing the marketing in the first place, define your marketing goals, and develop a corresponding strategy. Your audience may value Facebook as a customer service vehicle for your business. In other cases, it might be an appropriate content or news source. In other cases, an appropriate sales source. In other cases, your fans may just want to “talk” with you and feel a part of it all. Align your Page to your strategy, and define associated success metrics.
An ADC has several sources of errors. Quantization error and (assuming the ADC is intended to be linear) non-linearity are intrinsic to any analog-to-digital conversion. These errors are measured in a unit called the least significant bit (LSB). In the above example of an eight-bit ADC, an error of one LSB is 1/256 of the full signal range, or about 0.4%.
I am trying to set up a marketing agency on FB business manager, I just got my first client, while helping him set up his own business manager, I learned that he doesn’t have a credit card. He asked me if I could run ads for him and bill from my credit card tied to my ad account and I bill him on a monthly basis, I was a little hesitant, would this case impose any risk on my account? I heard that FB checks credit card name and billing address against user account info. 5 Steps to Getting a $60k Salary in Digital Marketing (How to get a job with a useless degree)
Facebook ads, however, are much better at piquing my interest. Quite often I’ll see ads that aren’t just visually appealing, but also closely align with my interests. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying. This makes them significantly more appealing – and much more effective. How to Create a Facebook Pixel for Facebook Ad Tracking 2019

Lookalike audiences allow you to easily reach new people who are likely to be interested in your business because they're similar to your most valuable existing customers. We look at the common qualities of the people in a source audience, such as demographics and interests, and then find people who most closely “look like” that source audience. Advertisers that use events can create a dynamic source audience based on the actions people are taking in their app or on their website. 5 awkward moments at the Facebook hearing
The pixel is an invisible 1×1 pixel-unique image file that gets embedded on your website. It is added via javascript code and automatically loads on all pages of the website. This code is designed to install small text files called cookies, which track the user’s Facebook visits on the website (more information on Facebook’s cookies are available on this page).
While you’re at it, review what other iOS apps you’re allowing to access your location data. If you are uncomfortable with why an app would need your location information, disable the feature. Note that it’s probably a good idea *not* to disable location tracking for “Find my iPhone” (if you have it enabled) as you might err.. find it hard to find your iPhone! How Facebook Tracks Your Data | NYT
To illustrate, it might appear that your Facebook Reach campaign isn’t converting a single customer, but with closer inspection in Facebook Analytics using event source groups, you see that 5% of users who interact with your ads go on to like your posts before eventually filling out a contact form on your website. This data is available on the Funnels tab in Facebook Analytics.
Facebook offers many different advertising objectives to help brands reach their business goals. We no longer live in a world where Facebook advertising success is only achieved by running Page Likes, Website Clicks, or Engagement campaigns. Currently, Facebook categorically offers advertising objectives that include Awareness, Consideration, and Conversions. These categories offer different ad units that are geared towards achieving different results! How To Turn Off Limit Ad Tracking On IOS 12! Fix Found! Greyed Out?
I always feel that Facebook groups have a much higher organic reach than Facebook pages. If I publish a blog update on my facebook page the reach is very less. But If I publish a blog updated on a facebook group in my niche then I get a lot of reach and engagements as well. And I completely agree with the fact that facebook group helps in building a personalized connection with the users. How to Find a Lost Invite From a Group on Facebook : Facebook Creations
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