All about Social Media Marketing tools and training

Pages are Facebook’s equivalent of a business profile. Pages look similar to profile pages but show specific information only applicable to businesses, organizations, and causes. Whereas you connect with a profile by adding them as a friend, you connect with a business Facebook Page by “liking” it and becoming a fan. If you create a personal profile for your business instead of a Page, you run the risk of getting it shut down by Facebook. Facebook Ads - Business Manager Setup
That said, this ad isn’t perfect. The focus on the Fitbit-like tracking heuristics is a very compelling angle, but personally, I don’t think the ad sells the relationship between the app and the actual clothing line sufficiently. Even though it’s a highly effective image, I’m more interested in the app and what it tracks than the clothing itself, and that’s before I even begin to think about how the clothes look or fit. How do I track UTM in Google Analytics?
For example, through Google Analytics, a restaurant discovered that a large percent of users who clicked on their lunch ad ended up using their online reservation system to make dinner reservations. They had not expected to get dinner reservations from those searching for lunch spots, but, given this, they designed better website flows between web pages, leading to more reservations, and they also started offering lunch reservations. Facebook Ads Tutorial For Beginners 2019 - [Day 2 of 6] Facebook Ads Retargeting For Just $1/Day

Thank you for this article! I manage the FB page and ads for a client of mine. He used a different email in the name and email section of the business manager account creation than the email he uses to log into Facebook. He’s not able to manage his main page in business manager. When he tries to add the page he’s getting this message, “Error notice


Using events, you can automatically create Custom Audiences based on actions people have taken in your app or on your website. You can then target them with relevant ads when they visit Facebook, Instagram and publishers within Audience Network. With Custom Audiences, you can add additional rules— like frequency, recency, time spent— to retarget people based on specific intent signals.
On your smartphone, open up the Facebook app. Go to your Page and click on “Publish” as if you were going to write a new post, then select the “Live Video” option. Before you enter any information, go ahead and check the privacy settings. Under the description, you’ll see a choice to broadcast to the public, just your friends, or only yourself. If you’re testing out Facebook Live for the first time, we suggest using “only me” to ensure your live stream doesn’t show up on your News Feed. Instagram Ads Retargeting Tutorial 2019 - How To Set-Up Instagram Remarketing Ads
Facebook spy is an application that can be installed on the smartphones of your kids or employees. iKeyMonitor Facebook spy app is a monitoring app for tracking Facebook text messages, recording voice messages, monitoring keystrokes and capturing screenshots. It also enables you to spy on SMS messages, phone call voices, call history, website browsing history, clipboard history, GPS locations, Geo-fencing and social chat conversations on WhatsApp, WeChat, Viber, Hike, imo and more. With iKeyMonitor Facebook spy app, you can get almost all the Facebook details of your employees or kids by spying on Facebook messenger chat. Facebook unveils new desktop, mobile versions with white theme
Carousel Ads contain a series of images or videos that users can rotate through, all of them helping to describe a single product, service, or event the ad is promoting. Each Carousel Ad can contain to 10 images or videos at a time and link to their own individual webpages. Because these ads carry so much media, according to Facebook, they're ideal for:

This document describes how to use Google Analytics to get interaction metrics on non-Google networks such as Facebook and Twitter. Use this document to set up Analytics for your social sharing buttons if you are a site owner, a content management plug-in developer, or if you are a social network operator wanting to provide automatic social interaction reporting for users of your sharing buttons.
If you haven’t yet taken Facebook Messenger ads seriously, then you definitely should do so in 2019. As this campaign demonstrates Messenger ads are an extremely powerful way for lead generation. Messaging gets 15x more engagement than email. We suggest you diversify your lead list to be both in the form of a email list, but also a Messenger subscriber list.
YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content! Too Young for Millennials, Too Old for Gen Z
Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts. How To Set Up Your Facebook Pixel For Beginners In 2019 | Easy Facebook Pixel Tutorial

This document describes how to use Google Analytics to get interaction metrics on non-Google networks such as Facebook and Twitter. Use this document to set up Analytics for your social sharing buttons if you are a site owner, a content management plug-in developer, or if you are a social network operator wanting to provide automatic social interaction reporting for users of your sharing buttons. Step by step guide to install Facebook Ad Pixel Tracking (PLR) - EZ Facebook Tracking


Colors matter: Do you remember the last ad that caught your attention in the Facebook news feed? Chances are that it was brightly colored and highly contrasted. Research has found that people make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90% of their assessment is based on colors alone. So yes, you should probably create more colorful Facebook ads if you haven’t done that already.
How can you create your own video ad? First, understand Facebook video ad requirements including length and video size. We suggest keeping your video as short as possible, even though Facebook allows you to upload a much larger video. Create a video that displays your product or service, and upload directly to the Facebook ads manager by following these instructions. How to Create a Facebook Pixel for Facebook Ad Tracking 2019
Group 3: People who make it all the way through the checkout process to your “thank you” page. The Facebook pixel on your “thank you” page will add its visitors to another list, which you can exclude from your other targeting groups to ensure you’re not reaching people with Facebook ads for an offer they’ve already claimed. You can also create an entirely new campaign to cross-sell them on another course or add-on, or even use this group to create a lookalike audience of your ideal customer to find more people likely to purchase your product or service.
Partners are businesses you give access to business assets. For example, if you’re working with an agency, you would give the agency a specific role to access your pages, ad accounts and other assets. Add them via their Business Manager ID. The agency would then assign employees specific roles to access to your pages, ad accounts and other assets, as needed, to manage them.

One of the founding fathers of modern advertising, David Ogilvy, didn’t believe advertising had to be complicated and neither should you. If you stick with me to the end of this article, you’ll be ready to dominate your first successful Facebook ad campaign using the exact process I outline (without the need for any pretentious jargon getting in our way). [NEW COURSE] Facebook Retargeting Complete Course
Facebook Pages are the gateway for businesses to market to this holy grail of users. A Facebook Page is a public presence similar to a personal profile, but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service. The Key to Building An Online Audience
Group 2: People who click through the post-click landing page to the sales page but don’t submit a payment. These are people who liked the idea of your course but got spooked by the credit card field on the next page. The Facebook pixel on the checkout page will add these people to an audience as well. You can target them with a dynamic Facebook ad that attempts to draw them back to the checkout page. You know these people are further down in the funnel, so maybe a small discount or one-time-offer will push them over the edge to your “thank you” page. How to Appear Offline on Facebook - Desktop Version
What’s so great about Facebook video ads? Well, for one, shoppers that view videos are 1.81X more likely to purchase than non-video viewers. For another, the set-up process is as simple as setting up an image ad. It’s the video creation itself that might dissuade advertisers from getting in the video ads game—yet even those advertisers might soon find themselves at a disadvantage. Views of branded video content on Facebook increased 258% as of June 2017, and over 500 million people watch video on Facebook every day. Social Media Marketing - 25 Facebook Post Ideas to Attract More Customers & Sales For Your Business

Broadcasting to the world is no longer a function capable by only large media companies. Anyone can now jump onto Facebook and with a click of a button, broadcast to their fans live. There are many creative ways to use live video. Use it for events, inside looks, Q&As, etc. Experiment with Facebook Live and start interacting with your audience in real time. Is Digital/Social Media a Good Major?
When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization.
Our school parent organization wants to create a group for the parents. However, we want to use our organization’s information rather than our personal information to create the group so that as our students graduate, the new officers become the admins and the old leave the group. We don’t want a single person to be the “Creator.” Is it possible to do this?

By diving into the demographics of your current audience, you can figure out how to target like-minded users who will be interested in your product or service. If you are not constantly researching and refining your audience, you are going to miss the mark when it comes to creative and messaging. Knowing who you are speaking to is as important as how you speak to them. How To Crack Product Manager Interview | Career Path | Interview Tips | Product Management | UpGrad


Facebook offers many different advertising objectives to help brands reach their business goals. We no longer live in a world where Facebook advertising success is only achieved by running Page Likes, Website Clicks, or Engagement campaigns. Currently, Facebook categorically offers advertising objectives that include Awareness, Consideration, and Conversions. These categories offer different ad units that are geared towards achieving different results! Facebook Pixel Code - Facebook Ads Tutorial 2019, Facebook Custom Conversions Tracking
SpyHide is multipurpose and free cell phone monitoring software that is able to spy on GPS locations, text messages, call details, call recording, photos and media, social media, remote control, browsing history, etc. It allows you to view all the Facebook messenger chat conversations that happen through the target phone. With this software, you can view stickers and emoticons, see the names of people they have been chatting with, get access to any photos, videos or audio files sent through Facebook chat and saved on the specific phone. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads
Nowadays, it’s difficult to find a person who is not on Facebook and the chances are that your employees or children are not an exception. This Facebook spy feature can help you read all the messages that were sent using Facebook messenger, and you can be sure to know a lot of interesting information just by browsing through the conversation threads. Facebook App Install Ads: 3 Keys to Success
As with any marketing, individual efforts in a silo are rarely the most effective way to go. Instead, integrate your marketing wherever possible. For example, with StartupNation’s Leading Moms in Business Competition, the look & feel as well as the messaging, etc. are consistent across the website, Twitter feed, email newsletters and Facebook Page. Your campaign is sure to be more successful, the more integrated you make it.

Lookalike audiences allow you to easily reach new people who are likely to be interested in your business because they're similar to your most valuable existing customers. We look at the common qualities of the people in a source audience, such as demographics and interests, and then find people who most closely “look like” that source audience. Advertisers that use events can create a dynamic source audience based on the actions people are taking in their app or on their website. Photoshop Tutorial | How to Design Facebook Cover


One of the founding fathers of modern advertising, David Ogilvy, didn’t believe advertising had to be complicated and neither should you. If you stick with me to the end of this article, you’ll be ready to dominate your first successful Facebook ad campaign using the exact process I outline (without the need for any pretentious jargon getting in our way). [NEW COURSE] Facebook Retargeting Complete Course
This is a much better explanation than the one provided by Facebook. My question is this. We decided to go with a page so that we can gets messages. However, I really need the Files tab and can find no way to have one on a page. Will Notes serve the same function? So far, I have been unable to use the paste function on the Notes entry form. Plus, as the admin, I do not know how the page appears to a user and whether or not they see the Notes tab. Can you help? How Much To Charge for Facebook Advertising
Value optimization was built on the premise that not all conversions are the same. As an advertiser, we understand that you want to drive more efficient return-on-ad-spend, and measure your campaigns the same way you measure your other business objectives. To help accomplish this, Facebook has introduced value optimization, a bid type that optimizes for purchase value, allowing our system to estimate how much purchase value a person may generate with a business over a 1 to 7-day window. It then bids to deliver conversions that maximize purchase value.
Simply put, don’t ask people to give you information you won’t be using anyway. For example, if you sell apparel online, you probably don’t need to know the person’s job title or relationship status. Keep your form simple to attract more subscribers, or add extra fields if you’re okay with fewer email subscribers but more qualified leads with higher interest.
Finally, be active. The best way to gain Page likes is to build an engaging community. Post helpful or entertaining content that your followers will want to like and share. Respond to messages quickly and interact with comments on your posts. Have you ever noticed some Pages have a green badge saying they’re “very responsive to messages”? If you’ve received a 90% response rate and an average response time of under 15 minutes over the last seven days, you too can earn this badge. ist=PLEBHl_wJQnqvnWrCRy87h-vHOe8rzQ3rJ">How To Start Social Media Marketing As A Beginner In 2019 - STEP BY STEP
There isn’t an action button to click to find any of the pixel pieces of information. And there is no listing of pixels or any screen that gives any information or pixel ID. My pixels tab just gives some screen items to open and download the code. I am so tired of instructions that don’t work. And Facebook is useless. So ultimately I have spent an hour trying to find the pixel ID and can’t. This article does not help me. Facebook Ads Retargeting Tutorial for Beginners - Facebook Advertising Retargeting Campaigns

With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go, and still access most of the functionalities of Ads Manager. Wherever you are, you’ll have the power to create and edit ads, track their performance, and manage ad budgets and schedules. Convenient push notifications keep you informed on the go.

You can use the Facebook pixel to track your website visitors' actions. This is called conversion tracking. Tracked conversions appear in the Facebook Ads Manager and the Facebook Analytics dashboard, where they can be used to analyze the effectiveness of your conversion funnel and to calculate your return on ad investment. You can also use tracked conversions to define custom audiences for ad optimization and dynamic ad campaigns. Once you have defined custom audiences, we can use them to identify other Facebook users who are likely to convert and target them with your ads. how to track FB friends location
This type of ad appears directly in a user's News Feed when they access Facebook on a desktop computer, and it looks more like native advertising. In our experience, these ads have a higher engagement rate than right column ads, but they can also be more expensive. These ads must follow organic Facebook posts best practices and be both engaging and visual. How to prepare and market using Facebook Ads 

Here you can see their new landing page iteration, which turned out to be an exponentially better performer. They've changed the flow so that anyone can download and install the file. At the last step, the user is asked to register the software. At this point, they've already spent 10 or 15 minutes with the software and are far more likely to invest the time in completing the information form.
Facebook can be an instant source of traffic to your website.  It can be an immediate source of leads for your business with verified contact information like name email address and phone number. It can allow you to 'retarget' and re-engage with your visitors (and soon-to-be buyers) who have abandoned your website, shopping cart, sales funnel, or anywhere else you are engaging with your audience.
I have a question about facebook pixel. does it track the audience from all over the web including direct traffic and search traffic. or does it just report the traffic that is directed from facebook. so for eg if a purchase pixel is set up. would it fire only if the source of the purchase is facebook. or would it fire even if the purchase is completed from search traffic lets say google.
For example, a local art gallery owner had been struggling to target audiences on Facebook, as they didn’t have a clear ideal customer. Previously, the best way was to target users who had liked a similar gallery’s Facebook page. However, using the data from the Facebook Pixel, they were able to create lookalike audiences. Now they target Facebook users who match their average site visitor, helping to expand their reach and gain the awareness of new customers. How to log out of Facebook on all devices
In Wildfire's Monitor comparison, you can see several points of very quick growth for multiple brands. One particularly interesting data point occurs in mid-June, where Dickies' social presence on Facebook takes off like a shot. If we do some research into their Facebook fan page activity during that time, we see that this is when Dickies started a promotion for their fans, a giveaway where they chose the "Dickies American Worker of the Year."
Facebook is a great platform to spread awareness about your small business. However, it can be tricky for small business owners to know where to start when it comes to their presence on the social media site. That’s why I’ve compiled a list of Facebook marketing tips to help you create a valuable Facebook page for your business—so you can start promoting your products and services to a wider audience.
Retargeting and remarketing effectively share the same goal of closing sales using warm leads. The major difference is the delivery of ad delivery. Remarketing usually uses email to contact warm leads, whereas retargeting uses ads such as Facebook to reach warm leads. Retargeting tends to outperform remarketing, as users are more receptive to Facebook ads than undesired emails.

The first real life practical example is a simple email opt-in funnel. This consists of a landing page that asks people to fill out their name and email address in exchange for something for free. In this video, you’re going to learn how to know how many people visited your opt-in page and how many filled out the form. Or how many people visited the page, but did not fill out the form.

Facebook offers many different advertising objectives to help brands reach their business goals. We no longer live in a world where Facebook advertising success is only achieved by running Page Likes, Website Clicks, or Engagement campaigns. Currently, Facebook categorically offers advertising objectives that include Awareness, Consideration, and Conversions. These categories offer different ad units that are geared towards achieving different results!


If you just judged it as a conversion that came from the Facebook shop on the retailer’s page, you’d be ignoring the fact that the consumer saw the ad first on Instagram and visited the website before making the purchase. You could argue at this point that the Instagram ad didn’t work but was an important trigger in getting this customer to buy the shoes. Wonderful track of Facebook Messenger anybody don't know messenger k new features
So that people was our list of 10 Best Facebook Advertising Training, Classes and Courses and hope it helps you excel at Facebook Ads & Marketing. You can also look around our site for other useful articles and recommendations from the world of digital marketing and learning. If you liked reading this, do share it with your friends and don’t forget to subscribe to our newsletter to keep getting super cool updates once every fortnight.
If, like me, you are looking to build your business, then this course may provide you the perfect way! When I first started this page, I spent $30 on just 300 likes. I did not know the ways in which you could get low cost likes! I was foolish and naive, but after a lot of pain and frustration I finally figured how to get the best possible costs for Likes. I share with you the precise formula you need to follow, along with me implementing it live for you to follow.
Advertising to the right audience is a crucial moment. Talking about Facebook I would suggest a couple of options. Firstly, you can use Facebook Audience Insight where you can track down the audience’s interests, their location, age, education level, relationship status. Keep in mind that this information isn’t very accurate. Another way (easier one) is targeting competitor’s audience with the help of LeadEnforce.com. The advantage is that this platform gives you people who are definitely interested in your product.
Test and Learn lets you measure conversion lift, which refers to the results that wouldn’t have happened without your ads. It can help you find answers to the questions you’re interested in with proven methodologies to help you make better decisions. Which campaign causes the lowest cost conversions to occur? Will setting a campaign budget improve performance? Find the answers to these questions and more.
I have a group of 96 members and I used to be able to see ‘seen by’ numbers for every post. They were constistently in the 15-40 range. Over the last 6 months I’ve had posts that have no ‘seen by’ info and posts that have very few seen by (1-6) and then some posts show a seen by number that changes over time from high to low for one post. I would understand if it has been taken away altogether but it seems to come and go and be very inconsistent.’ How to Sync Facebook Contacts with iPhone and iPad
I went ahead and installed the pixel because i wanted more visits to my music site. I started filling in the remarketing stuff in FB, then I came to the part about paying! I didn’t realise I had to pay so I’ve uninstalled the remarketing pixel in WP and delete everything in FB that I’d filled out. I hope I don’t start getting demands for money. Maybe you could add a note to your article that there will be payment involved in FB marketing. I guess I should have realised. Facebook Retargeting Ads For Beginners | Retargeting Ads Tutorial (2018)
Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed. For example, if you want to reach a new audience, your would select “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, select “People who like your Page” to reach people who already know your brand. You can also choose to target friends of people who have previously interacted with your brand. Facebook Analytics Tutorial 2018 

I went ahead and installed the pixel because i wanted more visits to my music site. I started filling in the remarketing stuff in FB, then I came to the part about paying! I didn’t realise I had to pay so I’ve uninstalled the remarketing pixel in WP and delete everything in FB that I’d filled out. I hope I don’t start getting demands for money. Maybe you could add a note to your article that there will be payment involved in FB marketing. I guess I should have realised. Facebook Retargeting Ads For Beginners | Retargeting Ads Tutorial (2018)

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." B2B Buying Has Evolved – How Are You Adapting?
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I am on the committee of a community group and manage and are an Admin on our general page – previously a group page was set up and it’s not satisfactory as we want people to respond to and share our page notifications – Problem is they both bear exactly the same name so we are not getting our messages out to the people we want to reach (not the group) So the answer would be to close the group Yes? But no-one knows who is the administrator or who set it up. Arrrgh! Can we still close this group???

Hey Christina, thanks for Asking, this is a very requested feature and it’s on our Radar. There are however some technical difficulties as the url is part of the creative not of the whole ads (technical api stuff) so it’d be pretty easy for us to insert in the Google Analytics utm code which creative has been clicked (pic 1, Title 2, etc.) but it gets pretty complex to insert there informations about the targeting (Us, Male, 18-24). Doing that would highly increase the failure probability of campaigns as we’d often have to create 10x the number of creatives and Facebook may not like it. How to Create a Messenger Account Without Facebook


Retargeting and remarketing effectively share the same goal of closing sales using warm leads. The major difference is the delivery of ad delivery. Remarketing usually uses email to contact warm leads, whereas retargeting uses ads such as Facebook to reach warm leads. Retargeting tends to outperform remarketing, as users are more receptive to Facebook ads than undesired emails. How to Use Steal Your Competitors Customers Using Facebook's Audience Insight Tool (SPECIAL GUESTS!)
Snapchat is a popular messaging and picture exchanging application that was created in 2011 by three students at Stanford University named Evan Spiegel, Bobby Murphy, and Reggie Brown. The application was first developed to allow users to message back and forth and to also send photographs that are only available from 1–10 seconds until they are no longer available. The app was an instant hit with social media members and today there are up to 158 million people using snapchat every single day.[60] It is also estimated that Snapchat users are opening the application approximately 18 times per day, which means users are on the app for about 25–30 minutes per day.[60] Gen Z Nostalgia
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