All about Social Media Marketing tools and training

Note for HubSpot customers: You can integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to test this integration here.
As you can see, most of the mainstream free Facebook messenger spy apps in 2018 need to be downloaded on the target users' cell phone and then to track the usage of that device on PC/Mac. Now are you ready to use one of them and begin to try it? Good luck to you. By the way, remember that the be monitored person can also backup all data in their device before use these spy apps such as Tenorshare iCareFone. Last but not least, take note that do not use any spy software to perform illegal behavior. How To Use Facebook's Audience Insights Tool & Targeting To Get The Most From Your Facebook Ads
Hello, I recently started a public group and was notified that when members go to the group page they are not able to see all posts. As an admin I can see them. My fiance is not an admin looked on the group page and confirmed that he also was not able to see all of my posts either just as other members had told me. I have a bid site so the only bidders I am getting are those that happen to be on Facebook at the time I post and see my post in their news feed. Any help is appreciated. I have contacted Facebook help and have received no response. Thank you!
They’re also great if you have multiple Facebook pages, particularly Facebook location pages, because they allow you to look at how well your content resonates in different locations. Perhaps you’re pushing into a new location (city or country) and want to look at how people are interacting with your content, as well as how many new people are interacting with your brand from that location. facebook update kaise kare | how to update Facebook latest version ad features

If your business has an offer or event going on at your store, set up a few Facebook Reach ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. You may want to reach some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones.
Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert! How To Track Facebook Ads Using Google Analytics
For the Facebook retargeting pixel to work, it needs to be installed on the back-end of all the relevant pages you want to track, create audiences, and remarket with. If you’re using Facebook ads to drive visitors to a click-through post-click landing page where you sell a course, you might want to install it on that page, the following checkout page, and the “thank you” page after that. Here’s why:
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If you just judged it as a conversion that came from the Facebook shop on the retailer’s page, you’d be ignoring the fact that the consumer saw the ad first on Instagram and visited the website before making the purchase. You could argue at this point that the Instagram ad didn’t work but was an important trigger in getting this customer to buy the shoes. How to prepare and market using Facebook Ads
After selecting the terms and conditions for retargeting, you will see the code that we need to install our website. If you are familiar with installing things like Google analytics or other tracking pixels, this should be easy for you. If you have a WordPress site, it’s really simple to install this as well. I’ll show you where to put it in the next step. Best Facebook Retargeting Ads Strategy 2019
Analog-to-digital converters are integral to 2000s era music reproduction technology and digital audio workstation-based sound recording. People often produce music on computers using an analog recording and therefore need analog-to-digital converters to create the pulse-code modulation (PCM) data streams that go onto compact discs and digital music files. The current crop of analog-to-digital converters utilized in music can sample at rates up to 192 kilohertz. Considerable literature exists on these matters, but commercial considerations often play a significant role. Many recording studios record in 24-bit/96 kHz (or higher) pulse-code modulation (PCM) or Direct Stream Digital (DSD) formats, and then downsample or decimate the signal for Compact Disc Digital Audio production (44.1 kHz) or to 48 kHz for commonly used radio and television broadcast applications because of the Nyquist frequency and hearing range of humans. 2019 New Update!!! How To Know Stalk/Visited Your Facebook Profile - Using Simple Tricks
Tidak sebatas hanya membuat Facebook Page, Anda juga perlu meningkatkan  fans untuk menambah keterlibatan dengan pengguna atau calon customer Anda. Cara yang paling efektif untuk menambahkan fans untuk Facebook Page Anda adalah, dengan menggunakan Facebook Ads.  Dalam bahasan ini, Anda akan belajar bagaimana cara mengatur account Facebook Ads dan mempelajari semua informasi penting yang perlu Anda ketahui tentang account Anda. Informasi-informasi ini akan membantu Anda mengelola kampanye iklan yang lebih cerdas. How to Setup the Facebook Pixel
Sedikit mengulas kembali, CPC merupakan iklan di mana Anda akan dikenakan biaya setiap kali iklan yang telah Anda pasang di klik oleh customer. Artinya, apabila iklan Anda tidak di klik, maka Anda tidak perlu mengeluarkan biaya sama sekali. Lalu, berapa yang harus kita bayar jika menggunakan iklan model ini? Dalam hal penentuan biaya iklan, Facebook akan melihat beberapa hal sebagai pertimbangan. Hal-hal tersebut di antaranya seperti apa bidang pemasaran Anda, dan kemana Anda akan mengarahkan (fanpage atau website), dan juga tingkat persaingan kompetitor. Umumnya untuk market Indonesia, biaya berkisar antara 0,05-0,12 $ atau setara dengan 650- 1.550 rupiah. Facebook Ads for Dropshipping in 2019 | MASTER FB Ads in 30 Minutes!
Facebook Live video is, not surprisingly, video broadcast live on Facebook. It can be a great way to interact with followers, or give them a behind-the-scenes look at your company, your product, or the personalities behind your brand. It’s also a great format to share announcements in real time, like this announcement of the Game of Thrones Live Concert Experience tour. How To Start Social Media Marketing As A Beginner In 2018 - STEP BY STEP
Using events, you can automatically create Custom Audiences based on actions people have taken in your app or on your website. You can then target them with relevant ads when they visit Facebook, Instagram and publishers within Audience Network. With Custom Audiences, you can add additional rules— like frequency, recency, time spent— to retarget people based on specific intent signals. Torchtext 0.4 with Supervised Learning Datasets: A Quick Introduction by George
The next funnel is crucial if you are selling your product and have people abandoning the cart. Let’s say for example that 100 people visit your site, and 10 people are interested in purchasing. So, they click the ‘add to cart’ button but never purchase the product. Without the proper tracking, you would never know this information, and this is exactly how most business owners run their businesses. You’ll learn how to properly set this up in this video.
***REMEMBER: You will not MARKET to this entire page in the future (make sure to ONLY target your specific country in boosted posts, etc. ads targeting your Facebook page users). EXAMPLE: I am a brand that  targets people in the UK. I build my page clout to 10,000 likes for under a $0.01 per like with Thailand page like ads only. I will know in the future as new people like my page, these are organic likes (most likely because of my content, SEO, and page like clout). So in future ads targeted at my page followers/likers (via the Connections option under the Ad Set level), I will only target my countries of choice (i.e. the UK), therefore excluding these original cheap likes/Thailand people unlikely to purchase my UK specific product.  How does Facebook ad algorithm work?
If you have no knowledge about Instagram marketing but want to get started then this certification will help you with that. Commence by building a powerful and professional profile on the platform. Along the duration of the classes, you will learn to develop strong relationships with your followers and use the proven marketing skills and follower funnel technique to convert followers to paying customers. Additionally, this program keeps you updated with the new features and helps you to incorporate them to grow your account and business.

These numbers are mobile-only from the native Facebook app. They do not include iPads or Android tablets; mobile web browsers like Chrome and Safari; or separate Facebook-owned experiences like Facebook Lite, Messenger or Instagram. They are measured as a 30-day aggregate which is updated each day and weighted based on the relative population of iOS and Android readers for each publisher. As a result, your total lift is not a simple average of your iOS and Android lift. Track location via Facebook Messenger


Many households share devices, whether it's using the computer that is closest to you or watching on the same digital media player like a Roku or Apple TV. If people remain logged into Facebook on that device, the company has access to multiple people's browsing history. Facebook is also excellent at tracking behavior across devices, since people use the same login on different devices. Millennials Try To Guess Gen Z Slang
Use Facebook as a publishing platform and as a channel for extending the reach of your content. If you write a blog post, update your Facebook Page and let the world know about it and have access to it. Not everyone is going to visit your blog everyday. The more that you can write once and publish in multiple locations, the more likely that your valuable content is going to reach your audience.
Social media channels offer a great opportunity for businesses to connect further with the folks who love their brand. By increasing the level of transparency of your posts your building and strengthening the relationship you're developing. People want to get to know you, your story, and why you're in business. Give them an inside look and you'll be rewarded with long term business.

Blogging website Tumblr first launched ad products on May 29, 2012.[69] Rather than relying on simple banner ads, Tumblr requires advertisers to create a Tumblr blog so the content of those blogs can be featured on the site.[70] In one year, four native ad formats were created on web and mobile, and had more than 100 brands advertising on Tumblr with 500 cumulative sponsored posts.
As with any marketing vehicle, to maximize returns for your business you want to understand why you are doing the marketing in the first place, define your marketing goals, and develop a corresponding strategy. Your audience may value Facebook as a customer service vehicle for your business. In other cases, it might be an appropriate content or news source. In other cases, an appropriate sales source. In other cases, your fans may just want to “talk” with you and feel a part of it all. Align your Page to your strategy, and define associated success metrics.
Facebook does not currently let you automatically run A/B tests on your ads, as they spend more of your daily budget on the ads that are converting better. However, they do this very early so you are best off to let your ads run long enough to get a decent sample size before you make any decisions. My recommendation is at least 500 impressions, but even better if you can wait until 1,000 impressions before pausing the underperforming ads. How To Create Facebook ADS Custom Conversions | Facebook Standard Events vs Custom Conversions
In Wildfire's Monitor comparison, you can see several points of very quick growth for multiple brands. One particularly interesting data point occurs in mid-June, where Dickies' social presence on Facebook takes off like a shot. If we do some research into their Facebook fan page activity during that time, we see that this is when Dickies started a promotion for their fans, a giveaway where they chose the "Dickies American Worker of the Year." Facebook Business Manager Tutorial - In Less Than 5 Minutes
This type of ad appears directly in a user's News Feed when they access Facebook on a desktop computer, and it looks more like native advertising. In our experience, these ads have a higher engagement rate than right column ads, but they can also be more expensive. These ads must follow organic Facebook posts best practices and be both engaging and visual. Facebook Pixel Code - Facebook Ads Tutorial 2019, Facebook Custom Conversions Tracking
Some businesses have asked – why should I have to pay to ensure that my post is seen by users who are my followers? If a user has liked my page, they should always see my posts on their news feed, shouldn’t they? The answer to this question is no, because it assumes that users spend every waking moment of their life on Facebook’s news feed. For the health and safety of your Facebook fans, we hope this isn’t true! $0 - 60k Salary in Digital Marketing (no degree necessary)
More than 80 percent of the 3,500 members are active in any given month, and the conversations are personal, vulnerable, and highly valuable to those women who felt they had nowhere else to turn. Shirley gets involved in the conversations, highlighting her own value as an expert in her niche, delivering important information and resources to group members, and building her brand—all at the same time.
It might seem like common sense, but it’s easier then you’d think to let rockstar content fade away and acquire dust in the corner. Stop doing this, and run Facebook ads to give a second life to your content superstar performers. Evergreen content will still resonate with a larger audience if it did well when it was originally published. (This is especially effective for content that isn’t ranking well in organic search.) 4 Simple Facebook Marketing Tips For 2019

Hi Cara, Do you know of any way to contact or join a “group” through either another “group” or through a “page”? I am wondering if it is possible to contact professional groups through Facebook, but because I would be acting in a professional context I would not want it linked to my personal Facebook page. Do you know of any Facebook “entity” – page, group, etc. – that could join or contact a group without revealing my personal account? Thank you, Anika
Next up, you have the purchase funnel which is similar to the previous video. However, we will take it one step further. This allows you to see who came to your sales page and purchased versus who came to your sales page and did not purchase. This will allow you to retarget them at a later date. Or perhaps you want to run an ad solely to people who purchased? This is for you! Simple Ways To Improve Google Ads Ad Rank and Quality Score
To use Facebook retargeting ad campaigns effectively, you will need to create great campaigns with ads that speak to your custom audience with a focus on driving traffic to your site, which then increases the audience you can retarget ads to. Therefore, be sure to create ads that match your custom audience’s interests. Remember: even the best audience won’t convert without great ads, so take the time to create ads that will attract your precise users. FACEBOOK RETARGETING ADS MAKE SHOPIFY SO EASY - FACEBOOK ADS MASTERY EPISODE 4!
Facebook ads are great because unlike traditional advertising, such as billboards and television commercials, advertisers can determine which ads show to which groups of people. These groups of people are referred to as “audiences” on Facebook, and every audience should see ads tailored to them, which closes the gap between potential customer and customer. Audiences can be segmented in a number of ways from their location to their interests. Why Your Facebook Ads Don’t Work (and How to Make Them Profitable)
Intinya adalah, pastikan bahwa deskripsi atau konten yang berupa teks tersebut dapat menerangkan gambaran bisnis atau page Anda. Anda juga dapat memilih ‘call To Action’ seperti beli sekarang, mendaftar, pesan sekarang, pelajari selengkapnya, dan masih banyak lagi lainnya. Semua menyesuaikan dengan model iklan yang Anda pilih. Gunakan satu kalimat yang padat dan jelas. Hal ini untuk menyesuaikan jumlah karakter yang dibatasi oleh Facebook. Jika deskripsi melebihi jumlah karakter yang ditentukan, maka bisa jadi akan terpotong ketika iklan Anda di publish. Untuk itu, sebelum Anda untuk memutuskan membayar iklan yang telah Anda buat, klik pratinjau terlebih dahulu. Hal ini untuk memastikan agar template iklan yang sebelumnya Anda buat sesuai dengan keinginan Anda.
Another difference between joining a Group and liking a Page is the number of notifications that you receive. When in a Group, you'll get notified each time someone posts, comments or likes. With a Page, however, it's just when someone likes your comment or tags you in a comment that you'll be told of it, much like with regular comments and likes on Facebook. Social Media Marketing: What Platforms Should Your Business Use?
Powered by the Facebook pixel and App Events, conversion optimization is the recommended optimization type for any ad set that has a website conversion goal, such as a form-fill or a purchase. With conversion optimization, we’ll deliver impressions to people in your target audience that are likely to convert after seeing your ad. We determine the likelihood based on historical data from that ad, from that individual and from people with similar characteristics. Holding other factors constant, if it’s more likely that the targeted individual will take the action you’re optimizing for, your ad will rank higher in the auction for that individual. First Look at Facebook Analytics and Auto Pixel Events
For example, let's say that you send visitors who subscribe to your mailing list to a thank you page. You could set up a custom conversion that tracks website visitors who have viewed any page that has /thank-you in its URL. Assuming your thank you page is the only page with /thank-you in its URL, and you've installed the pixel on that page, anyone who views it will be tracked using that custom conversion.
MLSP is the online equivalent to the world-class Harvard school of business for entrepreneurs who want to get more leads, sign-up more reps, and make more money in any home business. With the incredible MLSP community, websites, tools, and technology you can build your business faster, smarter, and exactly like the 6- and 7-figure earners starting today. Facebook App Install Ads [Step by Step] How To Get More App Downloads
Now the best thing about this course is that covers more than you wished for. Mighty 8.5 hours of teaching that encompasses Facebook Advertising, Instagram Marketing, Twitter Advertising, YouTube Ads, LinkedIn Ads and much more. On completing, you also get a certification and the course can be accessed on any digital platform. Created by Justin OBrien, we don’t need to tell you again about the talents and skills of the trainer. 31 Lectures on Facebook and Instagram will not just bring you up to speed with the latest in the domain, but also help you assess and compare the best platforms available for you to spend on, where do you see getting the maximum returns and how you will generate positive ROI for every buck spent. All we can say is go for it!

Facebook retargeting not only shows you your warm leads, but also your hot leads. These are people who have started the purchasing process but did not finish it. Things such as wish list items or abandoned carts indict that the user had intent to purchase. Advertisers can use this information to display ads to those users of the exact products they were interested in, leading them to remember their initial interest and go forth with completing their purchase.
Only use effective social proof: Using weak testimonials with no compelling stats or benefits can do you an anti-favor. As KlientBoost blogger Jacob McMillen explains: “If you have negative social proof, the best thing you can do is eliminate the metrics being displayed.” Unimpressive testimonials can work against you, leaving a negative impression of your brand.
Let’s say you spend $100 on Facebook advertising for your online course, and ten people join your email newsletter. In the first month, one person buys an item for $25. In the second month, two people buy items totaling $50. In the third month, five people buy items totaling $125. In three months, you’ve generated $200 from the people who joined your email newsletter. Since you spent $100 on ads, you have generated a 200% ROAS.
Bagi Anda yang ingin mengembangkan  jangkauan pasar yang lebih luas, atau ingin menjual produk offline Anda, maka media sosial merupakan langkah tepat untuk menunjang strategi pemasaran Anda. Salah satunya yakni dengan memanfaatkan Facebook Page. Jika Anda telah mebuatnya untuk kebutuhan bisnis, maka dalam hal ini Anda selangkah lebih maju untuk membawa bisnis Anda makin berkembang dan tumbuh.
If you just judged it as a conversion that came from the Facebook shop on the retailer’s page, you’d be ignoring the fact that the consumer saw the ad first on Instagram and visited the website before making the purchase. You could argue at this point that the Instagram ad didn’t work but was an important trigger in getting this customer to buy the shoes.
Facebook Campaign Budget Optimization is a way of optimizing the way a campaign uses budget across ad sets. Typically, an advertiser would set budgets at the ad set level. However, with Campaign Budget Optimization, Facebook will continuously and automatically find the best opportunities to achieve your designated objective across your ad sets and prioritize budget to the ad sets that are performing the best. This gives you less control as an advertiser but gives the system more control to use your budget efficiently. The one thing to be cautious of here, is that if there are campaigns that you need to get a certain level of attention, you will NOT want to use Campaign Budget Optimization. You will want to set the budget at the ad set level to ensure visibility.
Every prospective buyer visits your stage with varying levels of intent. Some users may just be researching whether your product or service fits their needs while others have decided they want a product or service you offer and are shopping around for the best quality or price. Understanding where a user is in the buyer sales funnel gives advertisers the opportunity to design ads that speak to their potential customers.

With over 1.4 billion daily active users, Facebook is an ideal place to reach a wide audience base that is sure to be interested in what you have to offer. But since the announcement earlier this year that Facebook will focus more on family and friends moving forward, businesses have found that reaching their target audience on Facebook is harder than ever. Here to Help: What To Do If Your Facebook Account Gets Hacked
An event could be a like, page view, message received, reply to a conversation, or even an Add to Cart action on your site (if you’ve installed the Facebook pixel). Events are gathered through Messenger, Facebook, Instagram, ad accounts, and pixels you’ve installed on your website or apps to track users. This can also include Facebook live chats installed on your website.

Start with low-threat offers: Every time you ask people to sign up for a subscription or buy something from you, you’re asking them to take a chance on you. Before you can ask people to spend money on your products, you need to earn their trust. Not all offers match with your target audience’s familiarity with your brand and the PPC channel temperature.


To illustrate, it might appear that your Facebook Reach campaign isn’t converting a single customer, but with closer inspection in Facebook Analytics using event source groups, you see that 5% of users who interact with your ads go on to like your posts before eventually filling out a contact form on your website. This data is available on the Funnels tab in Facebook Analytics.
In this course, you will learn Facebook Marketing from beginner level to advanced! We delve deep into EVERY aspect of Facebook and the Facebook Ads Manager. Learn how to use and optimize every type of Facebook campaign, Facebook custom audience, Facebook pixel... the things you will learn about Facebook are truly amazing and will instantly help advance your presence online! Why does Facebook keep rejecting my ad?
In the media section you’ll decide on the image that you want to use in your ad. The recommended size for this image is 1080 pixels by 1080 pixels. (Though this would depend on your ad placements) The image MUST contain LESS THAN 20% text! (If you plan on using text in your image, Facebook has a very cool tool that will help you work around the 20% text overlay rule) Facebook Pixel Code - Facebook Ads Tutorial 2019, Facebook Custom Conversions Tracking
The most efficient way to create a Facebook 360 video is to use a 360-degree camera such as an ALLie or RICOH THETA. The THETA, for example, has two lens that together capture the 360-degree look. Since there’s no viewfinder, you’ll need to use the corresponding mobile app to set the shot and a tripod to keep the camera steady. The app then allows you to share directly to Facebook.
I always feel that Facebook groups have a much higher organic reach than Facebook pages. If I publish a blog update on my facebook page the reach is very less. But If I publish a blog updated on a facebook group in my niche then I get a lot of reach and engagements as well. And I completely agree with the fact that facebook group helps in building a personalized connection with the users. How to Find a Lost Invite From a Group on Facebook : Facebook Creations
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