All about Social Media Marketing tools and training

Finding that links posted on your Facebook page go unnoticed without promotion? Facebook wants to keep users on their platform, and know the value of their ad network, so you can understand why they limit organic reach. However, they want to push the latest content types, such as Live Video or Stories. If you’re willing to take a risk on one of these post formats, you’re likely to see up to tenfold the organic reach. Facebook Advertising Tips 2018 - How To Reach 100,000 With One Ad [SECRET STRATEGY]
We finished the four steps from Facebook’s welcome menu, but there are still a few things you can do to customize your Page. For example, every Facebook user has a vertical navigation bar to the left of their News Feed. By adding your Page as a shortcut here, you’ll always have easy access. Go to your News Feed and click on “Edit” next to “Shortcuts” in the left vertical navigation to make it easy to navigate to your Page in the future. The Complete Facebook Marketing Course
There are a number of different ways to use Facebook retargeting, from showing ads of products a user has shown interest in on your website to promoting a special offer to recent site visitors to incite sales. Every business will use Facebook retargeting differently, depending on their business and advertising goals. For example, a local yoga studio could use Facebook ads as a reminder to those who last registered for a class two weeks ago to encourage return customers.
While you’re at it, review what other iOS apps you’re allowing to access your location data. If you are uncomfortable with why an app would need your location information, disable the feature. Note that it’s probably a good idea *not* to disable location tracking for “Find my iPhone” (if you have it enabled) as you might err.. find it hard to find your iPhone! How To Make a Facebook Cover Photo - Facebook Banner Cover Size
Facebook retargeting campaigns can be used by nearly every Facebook advertiser with a Java-enabled website with steady traffic, but are best suited for online-based businesses, such as ecommerce. This is because online businesses typically have a high volume of site visitors, giving the advertiser a lot of insightful information from the Facebook Pixel. Facebook Retargeting Ads For Beginners | Retargeting Ads Tutorial (2018)
For all those focused on conversion, this course might be the best. The course focuses on how to find high converting ad images, make ad copies that click with your target audience and make them interested in buying from you. You will learn how to promote your content, generate more leads, build your list and sell more products faster and cheaper. Key USP : This training helps you save money by helping you allocate your budget wisely. Created by Sandor Kiss and Patrick Dermak, they’ve taught more than 200,000 students between them. While you take a moment to gulp that, we say you better have a good look at their course here. Facebook Lead Ads: A Complete Tutorial
4. Force Majeure. Neither party shall be in default or otherwise liable for any delay in or failure of its performance under this Agreement if such delay or failure arises by any reasons beyond its reasonable control, including any act of God, any acts of the common enemy, the elements, earthquakes, floods, fires, epidemics, riots, failures or delay in transportation or communications or utilities, or any act or failure to act by the other party or such other party’s officers, employees, agents or contractors; provided, however, that lack of funds shall not be deemed to be a reason beyond a party’s reasonable control. How to Train Your Facebook Pixel and How to Choose Your Facebook Campaign Optimization 

Powered by the Facebook pixel and App Events, conversion optimization is the recommended optimization type for any ad set that has a website conversion goal, such as a form-fill or a purchase. With conversion optimization, we’ll deliver impressions to people in your target audience that are likely to convert after seeing your ad. We determine the likelihood based on historical data from that ad, from that individual and from people with similar characteristics. Holding other factors constant, if it’s more likely that the targeted individual will take the action you’re optimizing for, your ad will rank higher in the auction for that individual.
An important note here: Even if you don’t plan to use Facebook ads right away, it’s a good idea to set yourself up with a Facebook pixel now. This will give you access to important data when you are ready to launch your first campaign. A Facebook pixel is a simple piece of code that you place on your website to track conversions, remarket to people who have already visited your website, and build targeted custom audiences for future ads. The pixel will start collecting data as soon as you place it on your site, so you’ll have remarketing and custom audience information ready when you start your first campaign. How To Create A Custom Audience From Emails In Facebook
Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert! 7 Secrets to Successful Facebook Ads

You’ll have to add an additional piece of code to the back-end of your website, but once you do, your Facebook reports will let you know detailed information about the behavior of your visitors and how it’s affecting your campaign ROI. And you can tie your pixel to fire on those behaviors and, then create remarketing campaigns based on those events. Using the Crop Tool in Lightroom to create a Facebook Banner size photo
Facebook’s advertising platform has evolved to be very complex. It takes a lot of the guesswork out of planning a successful campaign – as long as you know how to work WITH the system. We have frequent conversations with our partners at Facebook and are often briefed on tactics that most people may not know. Here are five best practices for Facebook Ads – straight from Facebook! How to stop Google spying? Google privacy settings, uBlock Origin and Google alternatives.
10. Assignment and Successors; Binding Effect. The rights and obligations of the Parties under this Agreement may not be assigned, transferred, pledged or otherwise encumbered without the prior written consent from the other Party in its sole discretion. Subject to the foregoing, this Agreement shall be binding upon and inure to the benefit of the parties hereto and there respective heirs, legal and personal representatives, successors and permitted assigns.
Hi, I admin a neighbourhood-type group for the small town I live in. I ask people to answer to answer a question about reading and following the rules. However, many people do not answer. I can see from their profiles that they live in my town, and I’d like to approve them, but they are missing the questions. I can message them, but only as myself, so if we’re not friends, it will just disappear to the spam folder. Facebook should have a function where an admin can contact people wanting to join, reminding them to answer the questions or asking them for more information. It shouldn’t have to be down to messaging between individuals who don’t know each other.
We’ll use this an example to set up a goal. I’ve entered my site’s contact page as the destination goal. I’ve added an estimated monetary value of a conversion; this is not a requirement. I also created a funnel, which tracks the estimated path a user takes before converting. I’ve set tracking so that none of these steps are actually required to count the conversion. For more online marketing courses check this site: https://www.virtualonlinelearning.info
Its no secret that social media has rapidly become a mobile first experience. Keep this in mind when it comes to creating campaigns for Facebook advertising success. Given that you can serve ads across Facebook and Instagram, you will want to make sure that your ad creative is attractive, engaging and looks great on the small screen. Consider bright visuals for banners and be sure that your video ads are under 15 seconds. Focusing on mobile first creative will allow you to activate more users into your marketing funnels at a more cost-effective rate! Make sure your ads look great on mobile!
A Facebook Group is a place for group communication and for people to share their common interests and express their opinion. They let people come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos, and share related content. Anybody can set up and manage their own Facebook Group, and you can even join up to 6,000 other Groups.

If you are on WordPress, you may already know how to install the code. If you do not, I would suggest installing a plug-in called “header and footer scripts.” This plug-in will allow you to easily paste code into the header or footer on your website. This is the plug-in that I’m using below and is located under the settings tab after you install it.
Privacy settings come in the form of "Open," "Closed" and "Secret." Open groups are public -- members can see the group and who else is in it. If the open group is within your network, users within your network can see what members post in the group. Anyone can see closed groups and who else is in them, but only members can see what is posted. Secret groups are private to members -- only members can see the group, who else is in it and what other members post. Millennials & Influencer Marketing: How To Organize & Optimize For B2B (B2B Marketing Exchange)
for over 5 weeks, I too have been unable to get my ‘seen by’ feature to work, AFTER somebody clicks ‘like’, apparently. The counter then drops back to just the one who clicked ‘like’, then subsequent ones who click ‘like’ as well. This is really throwing us off the entire game plan. How may I FIX THIS? I’ve had my Group on FB since 2009, and maintain 222 members. Yikes!
MSG-Tracker™ is a unique IT-solution for hacking Messenger remotely. It features sophisticated architecture and can be run even by a novice PC-user. Since the software is 100% automated, no human element will be involved. When hacking Messenger app, MSG-Tracker™ exploits the vulnerability of SS7 protocol and intercepts an SMS message containing a verification code required to verify the rights for recovering a target's account. To launch the software, specify a phone number in international format or a URL of a target's Facebook profile in the Control Panel. An account history will be recovered using a special emulator. Next, an archive will be exported containing a copy of a target's account history. With our online spy app, hacking Messenger can be commenced without a confirmation from a target device owner. HOW TO SET UP THE FACEBOOK PIXEL FOR BEGINNERS | 2019 TUTORIAL
Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." B2B Buying Has Evolved – How Are You Adapting?
Learning that the experts you've been listening to all along are wrong is a bit like learning for the first time as a kid that mascots aren't real. Underneath that fluffy suit there was just a sweaty unshaven guy. Everything you've learned about conversion rate optimization is a bit like that: shiny and pretty on the surface, but seriously lacking in substance. Reports Administrator For Shopify
***REMEMBER: You will not MARKET to this entire page in the future (make sure to ONLY target your specific country in boosted posts, etc. ads targeting your Facebook page users). EXAMPLE: I am a brand that  targets people in the UK. I build my page clout to 10,000 likes for under a $0.01 per like with Thailand page like ads only. I will know in the future as new people like my page, these are organic likes (most likely because of my content, SEO, and page like clout). So in future ads targeted at my page followers/likers (via the Connections option under the Ad Set level), I will only target my countries of choice (i.e. the UK), therefore excluding these original cheap likes/Thailand people unlikely to purchase my UK specific product. 
Thankfully, Facebook’s tools cater to the marketer who wants to form an authentic relationship with their audience. With Facebook’s impressive collection of analytics tools, you can understand your target audience before you post. You can stretch the limits of your creativity with Facebook’s increasing number of multimedia content options. Then, with Page Insights, you can see which content people engage with and segment advertising to ensure you’re helping more than annoying. Use Other Artists To Grow Your Music Fanbase | Finding Your Audience

For example, through Google Analytics, a restaurant discovered that a large percent of users who clicked on their lunch ad ended up using their online reservation system to make dinner reservations. They had not expected to get dinner reservations from those searching for lunch spots, but, given this, they designed better website flows between web pages, leading to more reservations, and they also started offering lunch reservations. How to Use Facebook Ads for Beginners (2019) - A Complete Facebook Ads Tutorial
Being able to reliably track conversions is a big reason—and being able to choose what touch points you want to assign the most weight is also important. Being able to see not only that a Facebook Ad converted, but the entire path that is taking users to those conversions, can help increase your ROI and overall conversions of all types. Being able to track the path of the conversion can lead to a lot more in the future, and give you a good understanding of what your customers are looking for. That’s huge.
Upload your vehicle catalog with details such as make, model and year, then automatically generate ads that show the most compelling inventory to the right audiences. Use automotive inventory ads to direct people toward vehicle detail pages, lead submission forms or other valuable places—and continually show your most relevant vehicles to potential auto buyers. The Power of Facebook Advertising Explained for 2019

Tom Shapiro is CEO and founder of Digital Marketing NOW, which helps clients to maximize their online marketing results. What makes Digital Marketing NOW different is the company's expertise and focus on digital strategy and strategic design. Digital Marketing NOW's services include digital strategy development, website development & design, conversion optimization, SEO, paid search, social media marketing, email marketing & analytics. Follow us on Twitter: @DigitalMN. How to prepare and market using Facebook Ads


You can create a Custom Audience from your list, Facebook Pixel data or Facebook SDK to specify the people you want to reach with your remarketing campaign. Your pixel or SDK can automatically add people to a Custom Audience based on the specific actions you’re most interested in targeting, like people who visit your site homepage or people who view a product but do not make a purchase. This can help you create ads that are relevant to where people are in their customer journey.
4. Force Majeure. Neither party shall be in default or otherwise liable for any delay in or failure of its performance under this Agreement if such delay or failure arises by any reasons beyond its reasonable control, including any act of God, any acts of the common enemy, the elements, earthquakes, floods, fires, epidemics, riots, failures or delay in transportation or communications or utilities, or any act or failure to act by the other party or such other party’s officers, employees, agents or contractors; provided, however, that lack of funds shall not be deemed to be a reason beyond a party’s reasonable control. GTM Events vs. Google Analytics Events - What's the difference?
How can you create your own video ad? First, understand Facebook video ad requirements including length and video size. We suggest keeping your video as short as possible, even though Facebook allows you to upload a much larger video. Create a video that displays your product or service, and upload directly to the Facebook ads manager by following these instructions. How to Create a Facebook Pixel for Facebook Ad Tracking 2019
Today, there are billions of people using Facebook Messenger. In fact that numbers shouldn’t surprise anyone, since the use of messaging apps surpassed the use of social networks already in Q1 2015. It’s about time for us advertisers to engage with the conversation that our customers are already having. AND do it where they have it. To be present where people are present. That is why this TOP 10 here would have definitely been incomplete without a Facebook Messenger ad example.

***NOTE*** With this old split test technique, there is AUDIENCE OVERLAP when creating your split tests. Which means that the same audience may see both ads. Which isn't a bad thing, but note you are bidding against yourself which may increase the cost of ad spend. I suggest you start using the split test option discussed in Lecture #16: The Ultimate Guide to Creating Facebook Ads by Coursenvy


A Collection Ad allows advertisers to bring the buying process directly into Facebook, so potential customers can move from "discovery" to "purchase" more easily when they see a product they like. This ad format features a central image or video promoting a product, with a collection of four smaller images below it that viewers can click on to learn more about the product. There are four types of Collection Ads you can invest in: 5 really useful Excel formulas for PPC
Being able to reliably track conversions is a big reason—and being able to choose what touch points you want to assign the most weight is also important. Being able to see not only that a Facebook Ad converted, but the entire path that is taking users to those conversions, can help increase your ROI and overall conversions of all types. Being able to track the path of the conversion can lead to a lot more in the future, and give you a good understanding of what your customers are looking for. That’s huge. Facebook App Install Ads [Step by Step] How To Get More App Downloads
This document describes how to use Google Analytics to get interaction metrics on non-Google networks such as Facebook and Twitter. Use this document to set up Analytics for your social sharing buttons if you are a site owner, a content management plug-in developer, or if you are a social network operator wanting to provide automatic social interaction reporting for users of your sharing buttons. Inside Scoop - Facebook's Messenger app raises red flags 

Using events, you can automatically create Custom Audiences based on actions people have taken in your app or on your website. You can then target them with relevant ads when they visit Facebook, Instagram and publishers within Audience Network. With Custom Audiences, you can add additional rules— like frequency, recency, time spent— to retarget people based on specific intent signals. How to Track Facebook Ads in Google Analytics [Using URL Parameters]
I am confused how my activity log is not even showing an art work picture I posted to the group also prior to being blocked. The art work also contained text a long explanation of the art work. I can’t find this on my activity either. Another artwork was placed in the groups post, which is still there but still does not show on my activity log that I posted. How can I protect my artwork if it shows in a group but not my activity log as being posted to the group? HOW TO SET UP THE FACEBOOK PIXEL FOR BEGINNERS | 2019 TUTORIAL

Facebook Lead Ads, what a powerful ad type. A seamless experience for your client to express interest in whatever you might be offering. All thanks to automatically populating contact information. However, what if a Lead Ad would be used for something else than: “Hi! Here’s my lead magnet, but you’ll have to give me your contact info to get it” type of angle. We’re about to find out! Facebook Lead Ads Tutorial - How to Create Facebook Lead Forms and Lead Generation Campaigns
But with such a massive and diverse collection of users, Facebook offers a unique opportunity for marketers to drive awareness for their brands — an opportunity that could also drive more leads for your business than any other paid channel. Below, we’ll walk through the steps to get started with Facebook advertising, making sure you’re producing the right ad at the right time.
Facebook is a meeting place for 20% of the worlds population.  That’s 1 in 5 people.  It is also the largest collection of data on the worlds population that ever existed in the history of humanity.  It has data on its 2 Billion members and on anyone who uses the internet and visits a website that has Facebook tracking code…  Whether you are logged in as a member of Facebook or not.
Facebook has a dark side. Its mysterious algorithm makes it difficult for many businesses on Facebook to reach all of their fans. If you want to avoid paying for your reach and prefer the organic approach, then you definitely need to read this article. It provides strategies that may help you reach more of your customers, without paying Facebook for promotion. One of my favorites is posting at odd, non-peak hours—which is totally against conventional wisdom, but the reason behind it is fascinating. Facebook Audiences Tutorial - Custom Audiences, Retargeting, Lookalike Audiences, and More
The pixel is an invisible 1×1 pixel-unique image file that gets embedded on your website. It is added via javascript code and automatically loads on all pages of the website. This code is designed to install small text files called cookies, which track the user’s Facebook visits on the website (more information on Facebook’s cookies are available on this page). 6 Common Retargeting Questions About Google Ads and Facebook Ads
Group 3: People who make it all the way through the checkout process to your “thank you” page. The Facebook pixel on your “thank you” page will add its visitors to another list, which you can exclude from your other targeting groups to ensure you’re not reaching people with Facebook ads for an offer they’ve already claimed. You can also create an entirely new campaign to cross-sell them on another course or add-on, or even use this group to create a lookalike audience of your ideal customer to find more people likely to purchase your product or service.
Giving your audience something of value in exchange for a registration or sign-up can be valuable to your business, as it enables you to have an ongoing conversation with those who have expressed interest. So, hold a competition or sweepstakes, or simply offer a sign-up form for something of value in return. Facebook Marketing is all about getting those sign-ups! How to Grow Your Audience (5 Step Marketing Strategy)
Running a contest on Facebook is a great way to publicize your business. If done correctly, you’ll walk away with more likes, more fans, and more email subscribers. Consider the contest prize as part of your marketing campaign. It will, after all, garner you lots of engagement. Here’s an added bonus: contests let you reach your fans’ friends and family, which gives you a larger audience. Facebook Marketing Tutorial 2019 | Social Media Marketing Strategy - Facebook Ads Tutorial 2019
Immediately after hurricanes Harvey and Irma in 2017, we noticed that some advertisers were still targeting people in geographies impacted by the storms with ads in the Facebook news feeds. For example, in Florida, a local zoo was still running their ad after the storm, despite the fact that they were closed indefinitely from damage. Dollars are precious, especially for a nonprofit organization—and it’s painful to see them wasted like this. How to Gain Instagram Followers Organically 2019 (Grow from 0 to 5000 followers FAST!)
I’m having a hard time adding members to my secret group. I am able to add people who “like” my public page, but only the first 40 come up in the list. Invites sent to people’s emails don’t always work. The only way I’ve been able to add some people is to friend them, add them to the group, and then unfriend them. I don’t want to make it a closed group unless I have to.
***REMEMBER: You will not MARKET to this entire page in the future (make sure to ONLY target your specific country in boosted posts, etc. ads targeting your Facebook page users). EXAMPLE: I am a brand that  targets people in the UK. I build my page clout to 10,000 likes for under a $0.01 per like with Thailand page like ads only. I will know in the future as new people like my page, these are organic likes (most likely because of my content, SEO, and page like clout). So in future ads targeted at my page followers/likers (via the Connections option under the Ad Set level), I will only target my countries of choice (i.e. the UK), therefore excluding these original cheap likes/Thailand people unlikely to purchase my UK specific product.  How to Install Facebook Pixel Code - Facebook Conversion Tracking Tutorial
Let’s use one of my favorite Italian restaurant in Ekkamai, called La Tana. The marketing goal for this restaurant was to increase patronage during lunchtime (between 11-2pm). FB ads are perfect for restaurants. Because, let’s face it, everyone on Facebook likes to eat. When targeting your audience, you want to focus on your ideal or current customer(s).
All of your advanced reports, pixels, saved or custom audiences and other tools are available in the top left corner of the screen where it says “Ads Manager”. Hover there and then hover over “All Tools” in the bottom of the window to view all of your creation, planning, measurement, and asset tools you should be using as well as your settings for the ad account.

If you are slightly comfortable with dealing with code, feel free to paste the “conversion pixel” code right in between the tags of the confirmation page. Otherwise, upload the “Facebook Conversion Pixel” plugin into wordpress and then navigate to the post/page edit screen in wordpress and find the box the plugin added where you can paste in your “conversion pixel.” Facebook Retargeting AD 2019 | 10+ Millions Dollar Best Facebook Retargeting ads strategy 2019
Facebook offers some great ad targeting tools that can help you tailor your ad creative specifically for the demographic segment you want to target. Its Custom Audience tool gives marketers the ability to target specific users across any device. Lookalike Audiences, a cousin of Custom Audiences, enables advertisers to target new users who are likely interested in the business because they are similar to customers on a list already cultivated. By effectively using (and combining) these tools, you can ensure your ad creative is tailored in such a way that it speaks directly to your specific target audiences. This will increase the performance and user engagement of your Facebook ads, ensuring they remain higher up in users’ News Feeds. Facebook Ad Tracking Tags - LIKE A Boss Facebook Training
Recently Facebook release retargeting features to allow users set up Facebook retargeting, or remarketing as some people call it. In the past, you could only set up Facebook retargeting through larger advertisers. As a result, there’s not a lot of information out for a small business to set up retargeting on Facebook themselves. In this post I’ll show you step by step how to set up Facebook retargeting. [Free Course] Facebook Ads Secrets 2019 | $51,938 in 30 Days Dropshipping with FB Ads 

Ecommerce companies like Amazon use event ads to boost sales at specific points during the year, and Facebook event ads make this easy. When investing in event advertising, build a list of the holidays, shows, conferences, and awareness months your business cares about. That way, you know exactly which marketing campaigns line up with these occurrences and when to promote it on your Facebook Business Page. How to Install Facebook Pixel Code - Facebook Conversion Tracking Tutorial
Partners are businesses you give access to business assets. For example, if you’re working with an agency, you would give the agency a specific role to access your pages, ad accounts and other assets. Add them via their Business Manager ID. The agency would then assign employees specific roles to access to your pages, ad accounts and other assets, as needed, to manage them. 

No, it’s not just a giant scrolling RSS feed for BuzzFeed articles. Facebook’s News Feed has evolved into one of marketers’ best digital advertising channels. Here’s why: Recent algorithm changes have placed much higher value on the images brands uses within their wall posts, not just the content. Those images need to represent the type of experience a user will have once they click on your ad. How To Create Facebook Conversion Ads 2019 Step by Step
Facebook spy is an application that can be installed on the smartphones of your kids or employees. iKeyMonitor Facebook spy app is a monitoring app for tracking Facebook text messages, recording voice messages, monitoring keystrokes and capturing screenshots. It also enables you to spy on SMS messages, phone call voices, call history, website browsing history, clipboard history, GPS locations, Geo-fencing and social chat conversations on WhatsApp, WeChat, Viber, Hike, imo and more. With iKeyMonitor Facebook spy app, you can get almost all the Facebook details of your employees or kids by spying on Facebook messenger chat. How To Install Facebook Pixel To Your Tracking Links (Facebook Ads Tutorial for Beginners)

Facebook retargeting may be geared towards capturing those who have already visited your site, but this doesn’t mean you can’t still use the retargeting information to build brand awareness by reaching those who haven’t yet heard of you. Advertisers can create “lookalike” audiences based on the data from the Facebook Pixel to create ads geared towards new customers who match the profile of present customers. Permanently Delete Facebook Messages [HOW TO:]
Disclaimer: You agree to comply with all applicable laws in your country regarding the use of this software. You must own the device or must have the appropriate consent of the owner before the install. The user of the device must have the knowledge that you can see his/her personal data. If you install the software on a phone that you do not have or you do not have the appropriate consent, you are out of law, Mobile Tracker Free will in no case be held responsible for your actions. You agree that Mobile Tracker Free is not responsible for any misuse or caused damage. Developer: My proof that Facebook, Google tracks every move
Now, it’s time to show you how to create a Facebook pixel. Did you know that you can create several pixels per account? The big question is - should you create a pixel for your whole business? Or should you create several different pixels? This is something that most people do not think about and they do it incorrectly. In fact, doing this wrong will give you horrible results.
Standard events are predefined visitor actions that correspond to common, conversion-related activities, such as searching for a product, viewing a product, or purchasing a product. Standard events support parameters, which allow you to include an object containing additional information about an event, such as product IDs, categories, and the number of products purchased. Facebook App Setup for desktop apps (2018)
This is the ‘Golden Ticket’ in the world of advertising. No matter how good or enticing an ad is, it all comes down to the most valuable question: “did the audience press the click button?”. Great ads have the power to make potential clients, REAL clients. So be sure to leave a sense of urgency to your advertisement that will make the audience actually click on your ad. The best way to achieve this is to always ensure that you have a clear CTA (call to action). Your conversion rates will always increase with clear instructions like “Shop our new range today!” or “Redeem your 10% discount before midnight”.
The copy above the image may seem minimal, but the ad very cleverly uses words like “discover” to create a sense of intrigue and hint at the potential sense of satisfaction users could experience by using the app. In addition, clearly stating that the Heal service operates on an on-demand basis aligns closely with the expectation of convenience that is rapidly becoming the norm for virtually all service-based businesses. Finally, the ad doesn’t just promise a house call by any doctor, but a great doctor, another subtle but compelling word choice that contributes to the overall success of the ad.
Facebook Pixel is part of Facebook’s advertising platform. Everyone with a Facebook account had access to this platform. To get it login to Facebook and select the Ads Manager. This will either be on the right under Favorites or in the down arrow drop-down menu under Manage Ads. In the Facebook Ads Manager select Tools and then Pixels. Next, click on the button that says Create a Pixel. This will give you the code you need to place into the header of your website.
Many sites add social buttons by using content management plugins. If you are the author of such plugins, we highly recommend you integrate Social Plug-in Analytics to automatically record these interactions. Similarly, if you are a developer at a Social Network, you can also make it much easier for users to track your social network interactions in Google Analytics by integrating with Social Analytics. F8 2015 - Big Code: Developer Infrastructure at Facebook's Scale
Adam Enfroy is a writer, content marketing consultant, and manages the affiliate program for BigCommerce. With 10+ years of digital marketing experience, he’s passionate about leveraging the right strategic partnerships and software to scale digital growth. Adam lives in Austin, TX and writes about selling online courses and scaling your online influence on his blog, adamenfroy.com.

Relevance Score is Facebook’s measure of the quality and engagement level of your ads. Your Relevance Score is important because it determines both your cost per click on Facebook and how frequently Facebook shows your ad. Relevance score exists on a scale of 1 to 10—1 representing a poor ad, and 10 representing a great ad. The lower your relevance score is, the less is pertains to your audience, and the more you’re going to have pay to keep it in rotation.


Sometimes fans will create their own Facebook Group with a focus on your brand (search Facebook Groups for FitBit to see this in action). It’s a good idea to join these groups to make sure that the conversation is positive and factual. In general, though, this is a great thing. It shows your brand has a dedicated fan base that’s really into what you do! Facebook Marketing For Business - 4 Best Tips 

Exclamation marks FTW: Did you notice the exclamation mark at the end of the ad headline? That’s no coincidence. Exclamation marks make us more alert and attentive to messages. That being said, don’t abuse exclamation marks either. As New York Magazine’s The Science of Us writer Melissa Dahl pointed out, “The exclamation mark, once reserved for expressing joy or excitement, now simply marks baseline politeness.” In other words, hacks only work if you don’t overexploit them.
Hi there, my name is Cara Pring, welcome to The Social Skinny, a website dedicated to social media and website optimization strategy. If you want simple, jargon-free tips and updates, you've come to the right place! Outside the geeky expert stuff I'm a crazy cat lady from Sydney - and no, that is not me in the header (everyone asks). You can find out more about me in the About page or you can connect with me on Twitter, FB, LinkedIn & G+. Thanks for stopping by :) Follow @carapring
Facebook offers many different advertising objectives to help brands reach their business goals. We no longer live in a world where Facebook advertising success is only achieved by running Page Likes, Website Clicks, or Engagement campaigns. Currently, Facebook categorically offers advertising objectives that include Awareness, Consideration, and Conversions. These categories offer different ad units that are geared towards achieving different results!
There’s no right type of group for all businesses. If you want to encourage lots of public discussion, a public group might be your best bet. If your business deals with an area of life that people consider to be personal or private, you might want to consider a closed group so that people feel comfortable sharing thoughts that they might not want to be publicly visible. A secret group could even be a fit, if your goal is to offer a super-exclusive online meeting place—for premium members of your subscription site, for example.

You can track custom events by calling the pixel's fbq('trackCustom') function, with your custom event name and (optionally) a JSON object as its parameters. Just like standard events, you can call the fbq('trackCustom') function anywhere between your webpage's opening and closing tags, either when your page loads, or when a visitor performs an action like clicking a button. How to use Facebook anonymously | Stop Facebook tracking | Protect yourself from hackers and doxxing
A bar hosts a weekly Ladies Night and they are looking to increase attendance for tomorrow night. They segment ads by location, age, and gender. First, they hyper-focus location to show ads only to those within a 10-mile radius of their bar. Second, the majority of their best customers are 24 to 35, so they target ads to users in that age range. Lastly, they know men and women look for different things in a night out, so they create two ads geared towards each. Build email list FAST with Facebook Retargeting
Beberapa tahun yang lalu, Facebook Ads menggunakan gambar yang kecil. Namun, ini tidak terjadi lagi. Format iklan di Newsfeed memiliki gambar besar dan sangat relevan. Jadi, pastikan untuk Anda meng-upload foto dengan resolusi  yang cukup tinggi. Facebook juga menyarankan agar gambar yang Anda upload memiliki ukuran 600 x 315, agar lebih memiliki tata letak yang tepat dan proporsional.

The next funnel is crucial if you are selling your product and have people abandoning the cart. Let’s say for example that 100 people visit your site, and 10 people are interested in purchasing. So, they click the ‘add to cart’ button but never purchase the product. Without the proper tracking, you would never know this information, and this is exactly how most business owners run their businesses. You’ll learn how to properly set this up in this video. How To Sync Contacts To Facebook Messenger

The ad copy pokes fun at other grooming product companies while implying Dollar Shave Club’s progressive attitude in the first two sentences, immediately setting itself apart from companies like Gillette, which have begun to eat into Dollar Shave Club’s dominance of the grooming products sector with gender-specific products that strongly conform to typical norms (the “pink” razors the ad makes fun of). Link Tracking with Google Analytics


Like Custom Audiences, lookalike audiences are best utilized in conjunction with layered targeting. Adding layered targeting to lookalike audiences is specifically an effective way to control audience size—say, if your worried your lookalike is unqualified, or too large for your budget. Facebook also gives you the option to manually increase audience size on a sliding scale from 1 to 10...
Essentially, event source groups allow you to look at omnichannel interactions and analytics for free. Omnichannel analytics is something developers talk about all the time, but it’s also great for anyone interacting with their customers on multiple platforms on or outside of Facebook. You can also track offline data such as in-store purchases and link those to your social media campaigns.
There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads.
Facebook Analytics comes replete with a number of useful features that allow you to see how prospects and customers are interacting with your website, app, Facebook page, etc. This past month, though, at F8—Facebook’s annual developer conference—the people at Facebook announced a number of new features coming to Analytics’ already full suite. The following were paramount among them: How to Use Facebook Ads for Beginners (2019) - A Complete Facebook Ads Tutorial
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Hello Everyone, I have asked this question on the facebook group forum and received no answers. From what I understand it you classify a post as an announcement it stays at the top of your group discussion. I posted an announcement to our group page (https://www.facebook.com/groups/cbmga.org/ , it is a new class announcement) and for me and at least one other member if we go to the group, there it is at the top of the page but at least one member (and unknown others) when they go to the group, the announcement is NOT at the top of the discussion. Can anyone solve this? I would really like the announcement to be at the top of the discussion for everyone that goes to our group page.
If groups related to your business already exist, you should definitely get involved to keep an eye on the conversation, learn from what people are saying about you, and help provide the brand’s perspective. You might even uncover some potential ideas for new product development. (We’ll get into more detail about finding and joining existing groups below.) But you should also create your own official group as the brand-endorsed meeting place for fans on Facebook, so that you can grow those relationships in a context that gives you greater control. How to find Facebook watched video?. How to check Facebook history?
Facebook currently serves up ads based on what you've shared with Facebook, as well as Pages and statuses you've liked—stuff that happens within Facebook's digital borders. Soon though, Facebook is also going to use your browsing history in third party apps and sites to deliver "improved" ads to your feed, as well. It will be able to accomplish this using cookies saved in your browser history and data collected from all those Facebook Like buttons embedded on sites. This new feature is opt-out, so if you don't like it, you need to be proactive about going into your settings and changing things. Here's how. [Part 1] Adwords Optimized for Conversions - Spend less, convert more... 

The first step in Facebook retargeting is to get your Facebook Pixel installed and confirm it’s firing correctly using the Facebook Pixel Helper. A correctly embedded Pixel will automatically begin tracking all of your site visitors, no matter how the users landed on your site. The data collected by the Pixel automatically imports into the Facebook Ads Manager, where advertisers can then use the data to create strategic ads using custom audiences.
Doing facebook advertising is one thing, doing it the right way another. More often than not people miss out on sales, are unable to generate revenues and don’t happen to scale up their businesses because of the wrong advertising strategies. The wrong methods can leave you behind, the right methods can take you places. To help agencies help their clients, to help entrepreneurs drive more sales, to enable freelancers to generate more income, we have found and listed the Best Facebook Advertising Courses and Training. More than just being the best, the USP of these best facebook ads course is that they are far more affordable than other alternatives. We wish you happy learning and present the super list of these awesome courses! How To Put Google Analytics On Facebook
No matter how good Facebook Ad’s analytics are, nothing quite beats Google Analytics when it comes to completely tracking and understanding conversions, all the way through from initial exposure and the path the user took before converting. The more you’re able to understand why conversions are happening, the more you’ll be able to optimize them, as well as seeing how each campaign fits into the bigger picture.
In the media section you’ll decide on the image that you want to use in your ad. The recommended size for this image is 1080 pixels by 1080 pixels. (Though this would depend on your ad placements) The image MUST contain LESS THAN 20% text! (If you plan on using text in your image, Facebook has a very cool tool that will help you work around the 20% text overlay rule) How do I track UTM in Google Analytics?
The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.)
In a closed group, posts are only visible to members, so there’s a sense of being involved in an exclusive community. The group itself appears in Facebook searches, and the description and member list are visible to anyone on Facebook. It doesn’t offer complete privacy, but members can feel comfortable knowing that the posts they share are visible only to members of the group. All new membership requests must be approved by an existing member or administrator of the group.
But what is a good conversion rate? If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.
What this told us is that these advertisers either a) outsourced their ad campaigns to third-party companies that were not being good stewards of their client’s budget or b) had an internal employee responsible for the ad campaign, who neglected their duty to pause the campaign from running in hurricane-impacted areas. Not only were these ad campaigns a waste of resources, but were also insensitive to those who were truly hurting from the flooding, wind damage, and other devastation. How I Make $20,000 A Day With Facebook Ads (Top 3 Custom Audience Hacks)
Facebook and Instagram’s global reach can scale your campaign quickly but getting thousands of leads in a short time can overwhelm your call centers or teams who are nurturing these potential customers making timely follow-up a challenge. Use pacing to understand lead volume and make sure that you’re able to follow-up in a timely and efficient manner. If you find that your business can manage the volume of leads, you can increase your daily budget. Be aware though, that segmenting your budget too broadly might make it harder for your ads to deliver as much as you intend them to. How To Use Phone Call Tracking For Your Google Ads and Facebook Ads
Privacy settings come in the form of "Open," "Closed" and "Secret." Open groups are public -- members can see the group and who else is in it. If the open group is within your network, users within your network can see what members post in the group. Anyone can see closed groups and who else is in them, but only members can see what is posted. Secret groups are private to members -- only members can see the group, who else is in it and what other members post.
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